Aryan khan clothing brand

• • • • Aryan Khan's luxury apparel collection sold out within a day despite whopping prices, Shah Rukh Khan reacts Aryan Khan’s luxury apparel collection sold out within a day despite whopping prices, Shah Rukh Khan reacts Aryan Khan launched his luxury streetwear brand this week. Shah Rukh Khan reacted as the collection sold out within hours. Shah Rukh Khan’s son Aryan Khan’s luxury streetwear brandhas been making headlines for a while now. The father-son duo created much hype around the launch of the brand, with a commercial directed by Aryan and featuring SRK. On Sunday, the clothing brand’s limited edition collection was launched. The collection dropped jackets autographed by Shah Rukh. Though each autographed jacket was priced at Rs 2 lakh, they sold out in just a few minutes. Shah Rukh Khan took to his Instagram story to share a post that read, “Thank you for the ride. We’re all sold out. Stay tuned for the news one.” The demands for the jackets and also the T-shirts, which were priced between Rs 25,000-Rs 47,000, were so high that website of the company crashed soon after the launch. Many roasted the brand on social media for its sky-high prices. However, a few Shah Rukh Khan fans debated over the price of the products. While only 30 jackets were launched, they came with SRK’s autograph. A fan wrote, “Dude this jacket is awesomeonly 30 of them have @iamsrk ‘s signature, in the second photo you can see where it will be this is really a collectible , no wonder its pr...

• • • • Jacket for Rs 2 lakh, tees for Rs 25K: Prices of Shah Rukh Khan's son Aryan's fashion line leaves the internet divided Jacket for Rs 2 lakh, tees for Rs 25K: Prices of Shah Rukh Khan’s son Aryan’s fashion line leaves the internet divided Shah Rukh Khan-Gauri Khan's son Aryan Khan launched his fashion brand on Sunday. The luxury streetwear's price range, however, left fans in a state of shock. Shah Rukh Khan’s son Aryan Khan on Sunday launched his clothing brand with a limited edition collection. The Bollywood star had even featured in its first commercial along with Aryan. The website of the company crashed as soon as the collection dropped with jacket autographed by Shah Rukh, priced at Rs 2 lakh. Despite the stiff price, it was sold out in just a few minutes. However, Twitter users had a field day as they noticed how the T-shirts were priced at an unbelievable Rs 25,000-Rs 47,000. “For the sake of curiosity just checked @iamsrk brand #DyavolX … and prices dekhne ke baad lag rha hai isme mere ghar ke sath sath Neighbours kaa bhi ghar jayga. ,” a social media user commented. Another one added, ” Bhai koi hai joh meri kidney kharidega mujhe #DyavolX ki jaacket leni hai .” Checkout more hilarious Tweets by fans about Aryan Khan‘s brand: However, a few Shah Rukh Khan fans debated over the price of the products. Sharing that the limited jackets come with SRK’s autograph, a fan wrote, “Dude this jacket is awesomeonly 30 of them have @iamsrk ‘s signature, in the second p...

D’YAVOL X, Aryan Khan’s luxury apparel business, launched its website on Sunday, and some online were stunned by the ‘ridiculously high’ prices. Since a few weeks, Recently, an advertisement featuring the superstar was also released. In it, the father and son are dressed identically in D’YAVOL X. However, soon after the release, users expressed surprise at the high prices and said the items were not affordable for the middle class. Read more on this here Amid the reactions, let’s understand what makes a luxury brand ‘luxury’ and how the high prices of such brands come about: What defines luxury? Luxury is a synonym for quality and brands centred around the idea of it focus on exclusivity, which they say come from pointed craftmenship and attention to detail. Brands that have come to be to identified as luxury also focus on it being a way to show one’s lifestyle, as opposed to just being a consumerist item. For example, old luxury brands such as Louis Vuitton have come to be identified with elegance, versus brands such as Balenciaga, with a more contemporary take. D’YAVOL X. This feeling of exclusivity is typically evoked by perceptions of quality, comfort, and elegance, the term “luxury" is evolving to encompass several additional things to consumers worldwide, as per a report by Etail. The term “luxury" has different connotations today than it did in past generations. As per the report, in 2022, Marriott International and Skift Research undertook a global survey of over 5...

Sharing the announcement video, Aryan wrote, “ABCDEFGHIJKLMNOPQRSTUVW_YZ X will be here in 24 hours…Follow @dyavol.x for exclusive content.” The full video will be dropped on Tuesday. Aryan Khan is the co-owner of the brand. He has partnered with Leti Blagoeva and Bunty Singh, with whom he has already launched a premium vodka brand for the brown spirits market later. Aryan made his business debut last year and announced the news of his upcoming clothing line. He first launched his spirit brand in India and, with the same partners, he collaborated with the world’s largest brewing company. Talking about his brand D'Yavol, India Today quoted Aryan as saying, “As of now, we’re thinking of an apparel line that comes in March and it will be brought to the consumer by limited edition capsule collections, made available to them via drops on our web-store. As we go on from there, there will perhaps be more verticals.” “It’s been nearly 5 years since the conception of this lifestyle luxury collective. D’Yavol is finally here,” he had also written on social media. Aryan is 25 and the oldest child of Shah Rukh Khan and Gauri Khan. He has a sister – Suhana Khan, who is all set to mark her Bollywood debut with Zoya Akhtar’s The Archies this year – and a brother – AbRam Khan, who is in school. Besides venturing into business, Aryan will also be making his film debut as he is currently working on his first film as a writer and director, which will be backed by his parents' production hous...

Launch of Aryan Khan’s clothing line As soon as the website was launched, it crashed and soon, the brand put up a status, “We're experiencing very high volumes of traffic and checkouts. Please bear with us.” Later it went live again and users continued their shopping. The collection featured jackets autographed by Shah Rukh, priced at Rs 2 lakh. It only had 30 pieces which were all sold out within minutes. Reaction of netizens over the brand selling ‘overpriced’ items Since the launch of the brand, Twitter is abuzz with the reaction of netizens to the items sold by the brand. They also took to the comment section of the brand’s Instagram account to express their disappointment over high-priced items. One user wrote, “Bhai EMI ka option bhi Dena next drop mein”, while another commented, “bhai ek aur din ruk jate kal hi loan k liye apply Kiya tha.” A Twitter user posted, “For the sake of curiosity just checked @iamsrk brand #DyavolX … and prices dekhne ke baad lag rha hai isme mere ghar ke sath sath Neighbours kaa bhi ghar jayga.” However, another section of users seem to understand the concerns of these netizens and they explained, “Congratulations on Your Sold out.. But, let everyone know your targeted audience... People seem to be quite disappointed with your pricing.” Another also wrote, “Those who are complaining about #DyavolX’s price needs to understand that the brand is not catered towards them, it’s a luxury brand and it only caters towards the top 1% of the world.”...

On April 24, Khan released a teaser of the brand promo on his Instagram and announced his association with Aryan's brand and wrote, "X marks the spot. 24 hours to go." In the video, he strikes off the word ‘timeless’ on a blackboard and picks up a paintbrush after dropping it on the floor to paint an X mark. In the end, there is a glimpse of the actor's face. On the other hand, sharing the announcement video, Aryan wrote, "ABCDEFGHIJKLMNOPQRSTUVW_YZ X will be here in 24 hours…Follow @dyavol.x for exclusive content." The full video will be dropped on Tuesday (April 25). “It’s been nearly 5 years since the conception of this lifestyle luxury collective. D’Yavol is finally here,” he had also written on social media. Aryan is the oldest child of Shah Rukh Khan and Gauri Khan. He has a sister, Suhana Khan, who is all set to mark her Bollywood debut with Zoya Akhtar’s The Archies this year, and a younger brother – AbRam Khan. Apart from D'Yavol, Aryan will also be making his film debut as he is currently working on his first film as a writer and director, which will be backed by his parents' production house, Red Chillies Entertainment. ALSO READ: What's next for Shah Ruk Khan? SRK is currently gearing up for his next big release 'Jawan', directed by Atlee. The movie marks Soth actress Nayanthara's Bollywood debut. His comeback movie 'Pathaan' has been ruling the box office till now and has created history by becoming the first ever Hindi movie to enter the 1000 core club. The B...

By India Today Entertainment Desk: Aryan Khan is once again in the limelight. His clothing line on luxury streetwear was sold out within hours of being launched. The star kid has turned entrepreneur at the age of 25 with his clothing line. In hindsight, he is also writing and Coming back to his entrepreneurial journey, Aryan's popular 'X' jackets from his co-owned brand became a rage as soon as it released and was declared sold-out. His well-wishers from the industry, such as Karan Johar, Ananya Birla, lauded him on the success of his clothing brand. KJO, ANANYA BIRLA LAUD ARYAN ABOUT ARYAN KHAN Aryan Khan is the eldest child of Bollywood actor Shah Rukh Khan and wife Gauri Khan. On the professional front, he is currently developing a web series for Red Chillies Entertainment, which he will be directing. He has also written the script of the show and will serve as an executive producer. According to reports, Shah Rukh Khan hired Israeli actor and screenwriter Lior Roz to train Aryan for the project.

New Delhi:Shah Rukh Khan's son Aryan Khan treated his fans with a video that showcased his upcoming clothing brand. The name of the brand is' D'Yavol X', and it features luxury streetwear. Aryan released a teaser for the company's first look ahead of its forthcoming advertisement, which stars Shah Rukh. Interestingly, the star kid himself shot the commercial, which served as his debut as a director. Sharing the video, Aryan wrote, "ABCDEFGHIJKLMNOPQRSTUVW_YZ. X will be here in 24 hours…" Shah Rukh Khan also announced his partnership with Aryan's brand on April 24 and posted a teaser of the brand advertisement, writing, "X marks the spot. 24 hours to go." In the video, he strikes off the word ‘timeless’ on a blackboard and picks up a paintbrush after dropping it on the floor to paint an X mark. In the end, there is a glimpse of the actor's face. Aryan made his entrepreneurship début in December 2022 when he launched the premium vodka company D'Yavol with Bunty Singh and Leti Blagoeva, two close family friends who had become business partners. Now, expanding it, he launched D'Yavol X, a luxury streetwear brand. "As of now, we’re thinking of an apparel line that comes in March and it will be brought to the consumer by limited edition capsule collections, made available to them via drops on our web store. As we go on from there, there will perhaps be more verticals.", India Today quoted Aryan as saying. "The idea is that this is one mother brand that can house—very comfortably...

By India Today Entertainment Desk: Aryan Khan is once again in the limelight. His clothing line on luxury streetwear was sold out within hours of being launched. The star kid has turned entrepreneur at the age of 25 with his clothing line. In hindsight, he is also writing and Coming back to his entrepreneurial journey, Aryan's popular 'X' jackets from his co-owned brand became a rage as soon as it released and was declared sold-out. His well-wishers from the industry, such as Karan Johar, Ananya Birla, lauded him on the success of his clothing brand. KJO, ANANYA BIRLA LAUD ARYAN ABOUT ARYAN KHAN Aryan Khan is the eldest child of Bollywood actor Shah Rukh Khan and wife Gauri Khan. On the professional front, he is currently developing a web series for Red Chillies Entertainment, which he will be directing. He has also written the script of the show and will serve as an executive producer. According to reports, Shah Rukh Khan hired Israeli actor and screenwriter Lior Roz to train Aryan for the project.

New Delhi:Shah Rukh Khan's son Aryan Khan treated his fans with a video that showcased his upcoming clothing brand. The name of the brand is' D'Yavol X', and it features luxury streetwear. Aryan released a teaser for the company's first look ahead of its forthcoming advertisement, which stars Shah Rukh. Interestingly, the star kid himself shot the commercial, which served as his debut as a director. Sharing the video, Aryan wrote, "ABCDEFGHIJKLMNOPQRSTUVW_YZ. X will be here in 24 hours…" Shah Rukh Khan also announced his partnership with Aryan's brand on April 24 and posted a teaser of the brand advertisement, writing, "X marks the spot. 24 hours to go." In the video, he strikes off the word ‘timeless’ on a blackboard and picks up a paintbrush after dropping it on the floor to paint an X mark. In the end, there is a glimpse of the actor's face. Aryan made his entrepreneurship début in December 2022 when he launched the premium vodka company D'Yavol with Bunty Singh and Leti Blagoeva, two close family friends who had become business partners. Now, expanding it, he launched D'Yavol X, a luxury streetwear brand. "As of now, we’re thinking of an apparel line that comes in March and it will be brought to the consumer by limited edition capsule collections, made available to them via drops on our web store. As we go on from there, there will perhaps be more verticals.", India Today quoted Aryan as saying. "The idea is that this is one mother brand that can house—very comfortably...