Balmain unicorn

Over the past 50 years, some of the world’s most influential luxury brands have released casual footwear to supplement their oft-uncomfortable, formal propositions. As high fashion and sportswear continue to mesh together, labels have abandoned “safe” and classic designs for experimental ones that almost invite head-scratching and eyebrow-raising. Case in point?: The Balmain Unicorn. At quick glance, the newly-launched silhouette resembles the type of 3D mock-ups that flood some designers’ Instagram feeds given their exaggerated shape and detailing, as well as presumed poor functionality. Yet, the series of sharp design lines, unconventional lacing system layout and fragmented sole unit draw inspiration from both cigarette speedboats and the French house’s archives. Eight different molds work in-tandem to make up the Unicorn, while shock-absorbing cushioning underfoot delivers a multi-sectional solution that propels the footwear industry forward. Balmain’s lion head motif appears at the vamp, allowing for the brand’s name to stamp the tongue and “midsole”‘s lateral profiles. Together, each component on Olivier Rousteing’s Spring/Summer 2022 offering create a one-of-a-kind look truly deserving of the “Unicorn” association. Enjoy product shots of three launch colorways ahead, and find pairs available at For more sneaker news, check out the

The legacy of this historic Parisian house meets modernity thanks to the vision of its Creative Director, Olivier Rousteing. With this collection of men’s designer sneakers, Rousteing celebrates classic French styles combined with a musical influence to set trends with a distinctive military vibe. Handcrafted designs and a meticulous attention to detail ensure each pair is synonymous with innovation and comfort in equal measure. Each pair has been designed with the everyday needs of the Balmain Army in mind, characterized by their intelligence and optimistic energy.Balmain’s sneakers for men are distinguished by their daring and visionary silhouettes which seek to empower the wearer. The spirit of this fashion house has remained intact in its desire to push the boundaries of fashion, without leaving its history of luxury in the fashion world behind.

Upon purchasing the collaborative bundle, buyers will receive an email link to claim their Unicorn Digital Collectible NFT, which provides exclusive access in Balmain’s world, including early access to future Balmain drops, digital wearables for games, exclusive physical accessories and more that has yet to be announced. From there, owners can redeem a physical pair of the Unicorn sneakers, which are available in a variety of contemporary designs from Balmain’s Spring/Summer 2023 collection. “We are thrilled Balmain entrusted us to not only do justice to one of fashion’s most identifiable designs, the Unicorn, but also take consumers on a journey inspired by the tremendous legacy of Balmain,” said Space Runner’s co-founder and CEO Won Soh. Txampi Diz, CMO of Balmain, added, “As the physical and digital continue to merge, Balmain is dedicated to constantly exploring emerging pathways that help add new recruits to the very engaged, diverse and global Balmain Army. So, knowing that this collaboration allows us to introduce this historic house to a broader audience, Balmain is very happy to partner with Space Runners to place the spotlight squarely upon the bold spirit and silhouette of Olivier Rousteing’s latest Unicorn designs.” The Balmain x Space Runners Unicorn collection is now available on In more footwear news, Adblock Adblock Plus Adblocker Ultimate Ghostery uBlock Origin Others • Click the AdBlock icon in the browser extension area in the upper right-hand corner. • U...