Buda jeans co

Post pandemic there is change in consumer attitude towards life. Success for youngster's pre-pandemic was defined by the Hustle Culture. The startups, the business leaders, the popular business TV programs are built on the feeling that life is short and to be successful, you need a massive push. Pandemic changed this attitude, hustle got redefined and an eased-out life gained currency. Enter Buda Jeans Co. from the house of AJIO that is here to challenge the very idea of hustle. “We are witnessing a rise of people who want to lead a life that is relatively slower, more meaningful and easier going. If the world earlier was always on, the new consumer’s attitude is to plug out of the noise and enjoy their me-time. People today prefer living in easy denims and easy to wear fashion, which is what Buda Jeans Co. offers” says Vineeth Nair, CEO of AJIO. Buda Jeans, as a unisex brand offers not just denims but tees, shirts, sweatshirts, jackets and shoes. The range sits at a price point starting at Rs. 499 to Rs. 3499. The men’s apparel collection features desert pastels, indigo construction, monochrome and urban scape ranges. While the women apparel collection features pastel, luxe, indigo, preppy mono and soft utility ranges. Creating communication for a new brand in Denim category is really challenging. Jeans is built on values of ruggedness, long lasting, mobility, urban street fashion and building urban tribes. The global heritage brands have defined the culture of Denim glob...

With the hustle culture being glorified over the years, our fast-paced lifestyle means we need to bring our ‘A-game’ to everyday looks. But in a post-pandemic world, there seems to be a shift towards an ‘easy-going’ life. That being said, we don’t have too many items of clothing that are ‘forgiving’. There’s always an issue with sizes, style choices and the need to have a fresher take on fashion. However, denim wear is essential for any wardrobe. Not to mention that a good pair of jeans can be worn for various occasions too. As denim wear is the fastest-growing segment of the fashion industry today, the market is crowded with a plethora of options to choose from. So how does one ace the denim look? Enter Promising a better fit and style galore, Buda Jeans Co., which is exclusively available on AJIO, celebrates the easy-going lifestyle with its tagline, ‘Planet easy’. The brand’s collection has a variety of styles from monochrome to pastel for both men and women . “People today prefer living in easy denim and easy-to-wear fashion, which is what Buda Jeans Co. offers,” says Nair. Through this campaign, Buda Jeans Co. is urging the next generation to live a comfortable, effortless and stress-free life. The ease of movement offered by the brand allows for an easygoing lifestyle, as you can tackle tasks without feeling restricted. Its simple yet stylish looks go well for almost any occasion, making it a go-to choice for everyone. And the versatility of these denim wear means th...

The post-pandemic world has seen a shift in the human mindset, especially towards success and life. The hustle culture, once a hallmark of youth and ambition, has been redefined in a world where the importance of ease and mindfulness has taken centre stage. And, to capture the essence of this conscious shift, AJIO has launched “We are witnessing a rise of people who want to lead a life that is relatively slower, more meaningful and easier going. If the world earlier was always on, the new consumer’s attitude is to plug out of the noise and enjoy their me-time,” says Vineeth Nair, CEO of AJIO. Find your zen Buda Jeans Co. is global in outlook and is open to everyone, inviting each one to live life without stress or pressure. It is all about bringing a sense of calm and happiness to your life. With its tagline, ‘Planet Easy,’ the brand wants you to know that you can live life without any hassle. The brand is built on the ethos that speaks to the philosophy of an open world driven by equality, minimalism, and simplicity. The best part? You don’t have to sacrifice your style to do it. Discover the mood board of tranquillity Buda Jeans Co. offers a collection of clothing that’s not just en-vogue, but also designed for comfort and ease. Whether you are looking for some trendy hues or relaxed fits, you’ll find something to suit your style, with ranges that include desert pastels, monochrome, and urban scape for men; and pastel, luxe, and preppy mono for women. But that’s not all!...

Post the pandemic, there is a change in consumer attitude towards life. Success for youngsters pre-pandemic was defined by the Hustle Culture. The startups, the business leaders, and the popular business TV programs are built on the feeling that life is short and to be successful, you need a massive push. The pandemic changed this attitude, hustle got redefined, and an eased-out life gained currency. Enter Buda Jeans Co. from the house of AJIO, which is here to challenge the very idea of hustle. “We are witnessing a rise of people who want to lead a life that is relatively slower, more meaningful and easier going. If the world earlier was always on, the new consumer’s attitude is to plug out of the noise and enjoy their me-time. People today prefer living in easy denims and easy-to-wear fashion, which is what Buda Jeans Co. offers,” says Vineeth Nair, CEO of AJIO. Congratulations! You have successfully cast your vote Login to view result Buda Jeans, as a unisex brand, offers not just denims but tees, shirts, sweatshirts, jackets and shoes. The range sits at a price point starting at Rs. 499 to Rs. 3499. The men’s apparel collection features desert pastels, indigo construction, monochrome and urban scape ranges while the women's apparel collection features pastel, luxe, indigo, preppy mono and soft utility ranges. Creating communication for a new brand in the Denim category is really challenging. Jeans are built on values of ruggedness, long-lasting mobility, urban street f...