Decathlon sports r c

Imagine you just placed an online order for a pair of Alternatively, you may have paid full price at Decathlon Sports. And here’s the kicker: Some of what you bought would function as well as gear costing two or three times as much. What Is Decathlon Sports? Decathlon might be the largest sporting goods manufacturer you haven’t heard of. The French-based company has more than 1,400 stores spread over 48 countries and offers apparel, shoes, and gear play icon The triangle icon that indicates to play Decathlon’s sales figures are notable in part because most of its products cost significantly less than similar offerings from other big names. It also helps Decathlon that its store and online business essentially have nothing but in-house “passion” brands for all of its collective sports offerings. By streamlining the design and production for its thousands of products, Decathlon says it can control the pricing better without having to mark it up. Among the running gear I tested for this article were a wind jacket that costs $17.90, shorts that cost $6.99, and a real eye-popper in running shoes that cost only $33.90. Equipment for other sports is similarly inexpensive. If I wanted to broaden my athletic horizons, I could go to the Decathlon site and get ice skates for $27.90 or boxing gloves for $13.90, and then, while I’m unable to run because of the ongoing soreness caused from trying something outside of my running bubble, recover with some yoga on a mat that costs $7.99 or...

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Europe’s premier outdoor and sporting goods retailer has its sights set on making American skiing more accessible. France’s Decathlon sporting goods retailer and manufacturer sells everything from hockey skates to high-end bikes. Now, it’s launching a new line of skis and boots in the U.S. for winter 2021. The company, whose tagline is “making sports accessible for all,” is releasing exceptionally priced alpine and backcountry ski gear to the U.S. market this coming winter. The skis and boots were available in Europe in winter 2020-21. Decathlon’s mission and vision are to bring the power of sport to everyone, everywhere by designing its own products at affordable prices. It also uses its economic muscle to innovate wild new products for a variety of categories. And it’s slowly but surely working to win over North American consumers with the concept that has been so successful in Europe. The brand’s launch into ski gear is just its latest endeavor, and Decathlon delivers what it promises: affordable skis and boots made from quality materials that will help customers have great skis days for less money. So we put them to the test. Photo credit: Decathlon Wedze Rookie FR100 Ski Review Where It Excelled The Wedze Rookie FR100 90mm ski, which comes mounted with DIN 3-11 Tyrolia PR11 GW bindings, is Decathlon’s all-mountain freeride ski. Decathlon says it developed the Rookie for skiers seeking a versatile ski, one that’s fun on piste and can also venture off. I tested the 178c...

The world’s largest sporting goods retailer has remained largely unknown to U.S. consumers, but that will soon change. I toured Decathlon Sports headquarters in France for a peek at why — and how — this mega-bargain chain could alter Americans’ outdoor buying habits. One minute, I’m walking past hiking packs, running vests, and waterproof boots, the next I’m browsing snorkels, pool toys, and lacrosse sticks. Another aisle to the left is loaded with basketballs and baseball bats, while the aisle to the right offers up puffy jackets and cycling gear. A Farther down the aisle, I spot a This menagerie of low-cost sporting goods is typical of all Decathlon stores. And you’d be forgiven for thinking it means the French retailer peddled cheap, poorly made wares. But there’s more to the story. Decathlon is less like a Walmart and more like an Aldi grocery store. That’s because Decathlon is a vertically integrated company, meaning it doesn’t just own the retail stores, it owns its research and development and manufacturing as well. So almost everything Decathlon sells comes from a brand it owns. And like Aldi, they’re brands most of us have never heard of. And this year marks the first that U.S. consumers can explore the aisles themselves. Despite a fleet of nearly 1,600 retail stores across more than 50 countries, Decathlon only just launched three stores this year in America (in San Francisco). And the $13-billion-a-year company intends to keep spreading across American soil. Dec...