Direct selling future in india

The year 2020 has truly been a year of uncertainties. For many, it has meant the loss of loved ones; for some others, their livelihood. However, the news of vaccines for Covid-19 coming in 2021 has certainly brought a great deal of hope. Some sectors are already witnessing the green shoots of recovery. Direct selling is one such sector that continues to promise a bright future despite the current obstacles and challenges. As per industry estimates, the Direct Selling industry in India, which currently ranks No. 15, globally, is expected to grow at a Compounded Annual Growth Rate (CAGR) of about 4.8 percent to reach Rs 15,930 crore by 2021. This proves that the Direct Selling Industry is flourishing and illustrates its potential with the continued rate of growth – increasing at an impressive rate of 12.1% Y-o-Y. Another interesting trend that is noticeable is that the sector has been instrumental in employment generation for nearly 122 million Indians who lost their jobs this due to the pandemic. Gautam Bali, Managing Director, Vestige Marketing Pvt Ltd., said, “Direct Selling is one of the fastest-growing sectors in India today. Despite these challenging times, the sector has witnessed spectacular growth in the last three quarters. At Vestige, we have provided an alternative career opportunity to millions during the pandemic period. We are looking forward to 2021 and we hope to continue to be a key player in the Direct Selling Industry’s rapid growth by empowering people”....

India and, in fact, the entire world are going through a once-in-a-lifetime crisis and every sector and industry have been struggling to come to terms with the economic and social impact of this pandemic. However, the direct selling industry has shown signs of hope in the face of the adversity. It is one of the fastest growing sectors in India even amidst these very challenging times. This growth has been primarily driven by wellness, nutrition and other FMCG products. There is a huge value that consumers see in categories such as nutritional supplements, immunity boosters as well as hygiene products, and these categories registered far higher sales than before the crisis. This has resulted in significant growth in the last four quarters of the year. Further, the economic impact of job cuts and losses across various sectors led to the direct selling industry providing an alternative career to millions and helped provide a lifeline to many families impacted by the pandemic. As India moves ahead with its vision of becoming a global manufacturing hub, the direct selling industry is ideally placed to contribute to the vision of becoming atmanirbhar . The vision for Atmanirbhar Bharat has encouraged Indians to explore the option of buying and selling locally made products via the direct selling route as it entails low investments and high returns for the direct seller. This has not only promoted local manufacturing but has also established a sense of ownership amongst budding e...

Direct selling industry grows 7.7% to ₹18,067cr in FY21. According to the report, the northern region contributed around 29 per cent of the direct selling sales in the country for 2020-21. The popularity of the direct selling distribution mechanism has grown by leaps and bounds over the past 2 decades. The number of active direct sellers in FY21 grew 6.32 per cent to 7.9 million against 7.4 million in FY2019-20. Direct selling companies are consistently expanding their audience base with strategies unique to the direct selling space. The industry has evolved a great deal from the time the concept was first introduced. Over these years, many disbelievers and sceptics have become loyalists and later advocates of the novel business model. The best part is the financial independence that numerous individuals have enjoyed. Mr. Kanwar Bir Singh is a leader and co-founder at one of the top 50 direct selling companies in the world. There are very few people who do not know about Vestige and the value it unlocks for customers and distributors alike. The company has been in existence for 18 years now and all of its statistics, including growth rate, revenue, and popularity, have skyrocketed over the years. It follows the direct selling model of delegating the selling process to distributor networks that comprise distributors working at their own pace and convenience. Vestige is a nutraceutical company that works with the goal of ensuring good health for all. We recently talked to Mr...

MUMBAI: The department of industrial policy and promotion is pushing for implementation of guidelines for direct selling industry, which is slated to touch Rs 645 billion by 2025, according to a report by FICCI and KPMG. According to a statement, Amitabh Kant, secretary, DIPP, ministry of commerce and industry, said that direct selling will have to be given a greater thrust as it empowers women, MSMEs and promotes manufacturing in India. Kant was speaking at FICCI Direct 2015, an annual event for the direct selling industry. Kant said the industry has a potential to even grow beyond the projected level to Rs 1,000 billion by 2025. The direct selling industry, which includes companies like Amway, Oriflame, Tupperware, among others, has been seeking clarity in definition and a regulatory framework for the industry. Kant assured that DIPP has already submitted the draft guidelines to Ministry of Consumer Affairs for the same. The market has grown to become a key channel for distribution of goods and services in the country, especially for health and wellness products, cosmetics, consumer durables, water purifiers and vacuum cleaners. The report ‘Direct 2015 – direct selling - mapping the industry across Indian states’ highlights the current challenges faced by the industry and its potential in selected Indian states. According to the report, the industry has recorded a growth of about 16% over the past four to five years. In the last five years, the industry has recorded stro...