Fastrack quirks

As I work with and train junior planners, I've realized that people are constantly overwhelmed by the sheer volume of information and they don't have time to read books. That's why I've compiled a small list of book summaries/shortcuts to the wisdom that will help you familiarize yourself with the main ideas and themes included in the book. The collection includes: - "Good Strategy, Bad Strategy" by Richard Rumelt, summarised by • Lovely idea. This powerful influencer-led Dove campaign, developed by Ogilvy UK and DAVID Madrid, is galvanising people to stand together and physically turn their back on the toxic digital distortion that is the Bold Glamour filter. Read the full article in LBBOnline Dove Invites the World to Take a Stand and Turn Your Back to Digital Distortion | LBBOnline lbbonline.com Last night was a surreal experience for me as I watched myself on Shark Tank India. It was an emotional moment for me as I reminisced about the hardships and challenges that I had to overcome to reach this point. Dreaming about achieving something is one thing, but making it happen with the help of a "dream team" is a whole other level of accomplishment! I am excited to announce that • Women’s day is unlike other special days. It is a bit different, and has many layers to it. While on one end it is to celebrate the achievements of women, on the other it is also to focus on the issues that they face. It carries different emotions at different ends of the spectrum. Coming to think...

Campaign takes on quirky dating with Fastrack’s all-new stylish collection Fastrack, India’s fashion accessory retail brand that is ‘effortlessly cool’ launched its new campaign ‘Fastrack Quirks for Quirky Daters’ conceptualised by Lowe Lintas Bangalore. The campaign breaks all odds and redefines the ‘Quirkiness of dating’ for GenNext while weaving the narrative to highlight the brand’s new stylish collection. From courtship to casual hookups, dating has donned different avatars over the years. This no different for the current young generation which does not look at dating or relationships in just one way. Being more open-minded comes easy to them. From choosing to stay single (or as it is called ‘conscious uncoupling’) to exploring and indulging in more PDA, it is all about finding that ‘someone’, not just ‘anyone’… and it comes with extremely few limitations and barriers. ‘Fastrack Quirks for Quirky Daters’ symbolises today’s dating culture and showcases how there is no singular/set way to dating and relationships because today’s youth is constantly seeking what is best for them. Be it the gender or the timespan, everything lies in the spectrum. The ad film created by Lowe Lintas also represents how each person is quirky and peculiar in their own special way and that is exactly what makes them stand out from the crowd. “At a macro level, there’s something about the Gen Z that is both fascinating and intriguing. It is the way they look at life, paving way for a new cultu...

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Fastrack, India’s fashion accessory retail brand that is ‘effortlessly cool’ launched its new campaign ‘Fastrack Quirks for Quirky Daters’ conceptualised by Lowe Lintas Bangalore. The campaign breaks all odds and redefines the ‘Quirkiness of dating’ for GenNext while weaving the narrative to highlight the brand’s new stylish collection. From courtship to casual hookups, dating has donned different avatars over the years. This no different for the current young generation which does not look at dating or relationships in just one way. Being more open-minded comes easy to them. From choosing to stay single (or as it is called ‘conscious uncoupling’) to exploring and indulging in more PDA, it is all about finding that ‘someone’, not just ‘anyone’… and it comes with extremely few limitations and barriers. Drawing a parallel, all the watches from this new oh-so-stylish collection mirror the quirky dating traits of today’s consumers. The collection is stylish, has asymmetric patterns, incomplete elements and unequal distances that make them the perfect fit to the wrist for a ‘quirky’ date. This new collection is definitely an ode to the quirky dating patterns of the Gen-Z today. Commenting on the campaign, Ajay Maurya, head of marketing, Fastrack said: “Fastrack has always stood out as a brand that has a pulse on today’s youth. From technology, fashion to relationships and more, Gen Z’s attempt to ditch restrictive labels, are shaping the future as we know it. With Fastrack ‘Qui...