Features of rural marketing

Example: One of the prominent Content: Rural Marketing • • • • • • Ways of Rural Marketing The rural marketing involves two primary elements; one is rural and second is urban. The exchange of goods between these two markets can be understood in the following ways: • Urban to Rural: The products manufactured in cities such as the FMCG products, fertilizers, consumer durables, etc. are made available in the remote areas. This is termed as urban to rural marketing. • Rural to Urban: The goods manufactured or grown in rural areas or villages, including crops and other agricultural products, handicraft items, pottery products, etc. are sold to the consumers of urban areas. It is known as rural to urban marketing. • Rural to Rural: When a rural manufacturer sells products like cattle, pottery, carts, etc. to other villages, it is called as rural to rural marketing. Features of a Rural Market What do we understand by a rural market? What differentiates it from an urban market? The rural market can be understood as the selling and distribution or exchange of goods in the village or remote areas. The following characteristics will help us to understand the rural market better: Low Standard of Living: The village lifestyle is quite conservative and straightforward. People here spend more on necessities instead of luxury goods, making it very different from that of city life. Large and Scattered Market: A significant percentage of the population resides in villages. There are numerou...

The rural consumer has less disposable income. Therefore, they prefer to buy less expensive products. They differ from urban consumers in respect of lifestyles and thinking. Marketers noticed a significant change in rural consumers due to the growth in: • Disposable Income • Education Facilities • Media Reach • Urban Interactions • Reach of the marketers Therefore, rural marketers analyze the consumption pattern and lifestyle of the consumer. To remain competitive, marketers try to develop rural and region-specific Hence, marketers must explore and understand rural consumers’ buying habits and preferences. This is helpful in meeting the organizational marketing objectives and earning profits. Content: Rural Consumer • • • • • • • • Characteristics The user’s needs and wants in the rural market are different. Thus, the rural consumer possesses distinctive characteristics from urban consumers. Education Consumers are less literate due to fewer educational facilities. Marketers need such strategies which generate product awareness considering this characteristic. They can incorporate an audio-visual medium of communication in their marketing campaign. Low-Income Levels The income of the rural consumer has grown over the years. But still, their disposable income is spent on basic necessities. They prefer affordable products and purchase only the required quantity of goods. Marketers must try to launch their products in small packaging and at lower rates. Occupation The consump...

This article is an ( March 2023) Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. History [ ] There were four phases of rural marketing: Phase I (before the mid-1960s): Before the mid-1960s, rural marketing focused on agricultural products (such as food grains) and industrial inputs (such as cotton and sugarcane), while excluding heavy and durable products such as tractors, electric motors, and harvesters. Phase II (mid 1960s-mid 1990s): During this period, it was influenced by Phase III (after the mid-1990s): In the 1980s, the industrial sector of many developing countries like India became increasingly important and its contribution to Phase IV (around 2015): This phase marks the emergence of the global market. Concept [ ] Because rural markets are in high demand, a range of different businesses are looking to them for growth support. A [ citation needed] Rural marketing is nowadays understood through the axes of 4As: Availability, Affordability, Acceptability, and Awareness. Availability: In remote rural settings, providing consistent product availability is a fundamental aspect of rural marketing as rural population are known to be daily wage earners who spend money on their basic needs on a regular basis. Thus, they go for other substitute product. • Coca-Cola has developed a hub and spoke distribution plan to reach out t...

Characteristics of Rural Marketing Rural Marketing | Principles of Marketing BBA | BBA-BI | BBA-TT | BCIS Management Notes Characteristics of Rural Marketing: Rural Marketing is an emerging marketing concept that manages the series of activities related to the purchasing power of rural consumers into demand for specific products and services. Characteristics of Rural Marketing 1) Large population: As per the latest census, rural population constitutes about 83% of Nepalese population. This large population is a big market to find the target customer. 2) Diverse and heterogeneous market: Rural market is incredibly diverse and heterogeneous. This diversity provides a market for all kind of products and services. 5) The standard of living: Low per capita income, low purchasing power, low literacy level and overall of social and economic backwardness have lead to a low standard of living rural areas. 6) Cost: Rural marketing is not that expensive when the cost to promote products and services as compared to urban market which runs in millions.

Features Of Rural Marketing 1. Large and Scattered market: The rural market of India is large and scattered in the sense that it consists of over 63 crore consumer from 5, 70,000 villages spread throughout the country. 2. Major income from agriculture: Nearly 60 % of the rural income is from agriculture. Hence rural prosperity is tied with agricultural prosperity. 3. Low standard of living: The consumer in the village area do have a low standard of living because of low literacy, low per capita income, social backwardness, low savings, etc. 4. Traditional Outlook: The rural consumer values old customs and tradition. They do not prefer changes. 5. Diverse socio-economic backwardness: Rural consumers have diverse socio-economic backwardness. This is different in different parts of the country. 6. Infrastructure Facilities: The Infrastructure Facilities like roads, warehouses, communication system, financial facilities are inadequate in rural areas. Hence physical distribution becomes costly due to inadequate Infrastructure Facilities. • DECLARED: BMS SEM VI 75 :25 CHOICE BASE... • Action Plan: Social Entrepreneurship Competition at Abhyuday, IIT... • Meterdown Annual Festival is back with its 7th... • Tybms sem 6 results 2019 declared on 19th... • TYBMS Sem 6 Results 2019 Update from BMS... • Business Communications II FYBMS Question Bank 2019 • Business Environment Question Bank FYBMS 2019 • Business Mathematics Question Bank FYBMS 2019 • Principles of Marketing Question Ba...

Rural market segmentation is the process of dividing a potential rural market into distinct sub markets of consumers with common needs and characteristics. Rural market segmentation is the starting step in applying the rural marketing strategy. The basic problem in segmenting the rural market is the heterogeneous nature of the market. In spite of there being heterogeneous market, the buyer of any product can be divided into homogeneous groups of segments on the basis of their common needs, habits, preferences etc. ADVERTISEMENTS: Learn about:- 1. Definitions of Rural Market Segmentation 2. Characteristics of Rural Market Segmentation 3. Approaches 4. Variables 5. Degrees 6. Benefits. Rural Market Segmentation: Definitions, Characteristics, Approaches, Variables, Degrees and Benefits Rural Market Segmentation – Definitions Given by Different Experts Rural market segmentation is the process of dividing a potential rural market into distinct sub markets of consumers with common needs and characteristics. Rural market segmentation is the starting step in applying the rural marketing strategy. Once, segmentation takes place, the marketer targets the identified customer groups with proper marketing mix, so as to position the product/brand of company as perceived by the target segments. Market segmentation is a method for achieving maximum market response from limited marketing resources by recognizing differences in the response characteristics of various parts of the market. It...