Flipkart yantra app

Recommerce or reverse commerce is the selling of previously owned and used products Flipkart is among the largest online retail site for selling electronics and smartphones. The company had introduced a phone exchange feature, whereby customers can exchange their old smartphone and avail themselves a discount to buy new phones. The Yaantra team will report to Prakash Sikaria, senior vice- president and head of Flipkart’s growth charter. “India is one of the fastest-growing markets for electronic goods, with smartphones being one of the most in-demand,” said Sikaria. “There is a large set of consumers who aspire to own branded devices, but prices are sometimes prohibitive. This is where Yaantra fits in perfectly. Their recommerce value chain and refurbishment capability will allow Flipkart to create a very meaningful recommerce offering.” Don’t miss out on ET Prime stories! Get your daily dose of business updates on WhatsApp.

Flipkart Group has acquired electronics recommerce company Yaantra for an undisclosed sum. With this acquisition of Yaantra, Flipkart said it will augment its existing refurbishment business in the smartphone category. The Yaantra team will help Flipkart build capabilities in this domain and accelerate its recommerce scale-up plans. The business will report to Prakash Sikaria, Senior Vice President and Head of Flipkart’s Growth Charter. Founded in 2013 by Jayant Jha, Ankit Saraf and Anmol Gupta, Yaantra repairs and sells refurbished consumer tech products such as smartphones and laptops. The startup claims to have repaired over 60,000 smartphones and have a user base of over 1,20,000 satisfied clientele . Disclaimer: Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investors here.

Flipkart Group has acquired electronics recommerce company Yaantra for an undisclosed sum. With this acquisition of Yaantra, Flipkart said it will augment its existing refurbishment business in the smartphone category. The Yaantra team will help Flipkart build capabilities in this domain and accelerate its recommerce scale-up plans. The business will report to Prakash Sikaria, Senior Vice President and Head of Flipkart’s Growth Charter. Founded in 2013 by Jayant Jha, Ankit Saraf and Anmol Gupta, Yaantra repairs and sells refurbished consumer tech products such as smartphones and laptops. The startup claims to have repaired over 60,000 smartphones and have a user base of over 1,20,000 satisfied clientele . Disclaimer: Bareback Media has recently raised funding from a group of investors. Some of the investors may directly or indirectly be involved in a competing business or might be associated with other companies we might write about. This shall, however, not influence our reporting or coverage in any manner whatsoever. You may find a list of our investors here.

Recommerce or reverse commerce is the selling of previously owned and used products Flipkart is among the largest online retail site for selling electronics and smartphones. The company had introduced a phone exchange feature, whereby customers can exchange their old smartphone and avail themselves a discount to buy new phones. The Yaantra team will report to Prakash Sikaria, senior vice- president and head of Flipkart’s growth charter. “India is one of the fastest-growing markets for electronic goods, with smartphones being one of the most in-demand,” said Sikaria. “There is a large set of consumers who aspire to own branded devices, but prices are sometimes prohibitive. This is where Yaantra fits in perfectly. Their recommerce value chain and refurbishment capability will allow Flipkart to create a very meaningful recommerce offering.” Don’t miss out on ET Prime stories! Get your daily dose of business updates on WhatsApp.