Foxtale

• • • • Romita Mazumdar and Foxtale: Creating skincare products that actually work Romita Mazumdar and Foxtale: Creating skincare products that actually work Mazumdar set out on her entrepreneurship journey after seeking answers to a crucial question—what is missing for women in skincare. It led her to create a brand that is consistent, effective and affordable Samidha graduated with a bachelor’s in mass media from Sophia College, Mumbai, right before joining Forbes India, where she writes about various startups across industries, and also works on News by Numbers–a way of news story-telling through infographics. She is also part of the web team which oversees social media and organizes various annual events for the publication. Samidha is a film buff and enjoys all kinds of cinema–all the way from cringy bollywood films to those of Tarkovsky. Romita Mazumdar Image: Mexy Xavier; Light painting: Arpit Jain Romita Mazumdar | 28 Founder and CEO, Foxtale It was curiosity that led Romita Mazumdar to build Foxtale, a D2C skincare brand. Started in 2021, Foxtale began with Mazumdar’s quest to find an answer to a simple question: What is it that women find missing in their skincare products? “When I decided that I wanted to create a skincare brand, I realised that the first thing I need to do is understand women,” says Mazumdar, who interviewed roughly a thousand women to understand their skin types and product-related problems. Through this research, Mazumdar came across a big pr...

UV Absorption Heroes UVA and UVB filters ensure maximum protection against signs of sun damage like sunburn, tanning and photoageing. Vitamin B3 (Niacinamide) Improves skin texture and strengthens the barrier significantly to reduce hyperpigmentation and regulate oil production. Vitamin B5 (Panthenol) Promotes faster healing of the skin resulting in a reduction in acne and blemishes over time Vitamin E (Tocopherol) A powerful antioxidant that prevents free radical damage, protects skin from pollution and moisturizes the skin. FULL INGREDIENTS LIST: Aqua, Carbomer, C12-15 Alkyl Benzoate,Propylene Glycol, Cyclopentasiloxane, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Ethylhexyl Triazone, Dimethi-cone, Ceteareth-20, Tris-Biphenyl Triazine (and) Aqua (and) Decyl Glucoside (and) Butylene Glycol (and) Disodium Phosphate (and) Xanthan Gum, Sodium Acrylate /Acryloyldimethyltaurate /Dimethylacrylamide Crosspolymer & Isohexadecane & Polysorbate 60, Niacinamide, Phenoxyethanol (and) Ethylhexylglycerin (and) Octenidine HCl, Glyceryl Monostearate, Glycerin, Polymethylsilsesquioxane, Pentylene Glycol (and) Rosmarinus Officinalis Leaf Extract (and) Palmitoyl Tetrapep- tide-7 (and) Chrysin, D-Panthenol, Tocopherol, Triethanolamine, Disodium EDTA, Allergen Free Fragrance 1. Why do I need sunscreen? Brightness, hydration, reducing marks, pigmentation and fine lines - a good sunscreen takes care of them all! It is the easiest way to protect your skin from pollution and UV rays, sunburns, an...

Sodium Hyaluronate Crosspolymer It forms a dense layer over the skin’s surface, providing a deep nourishing effect Ceramides AP, NP, EOP They hold the skin together and form a protective layer to help prevent moisture loss and defend against environmental stressors. Hydrogenated Olive Oil Unsaponifiables It’s said to be 4x more effective than Squalane in providing hydration and nourishment. Vitamin E (Tocopherol) A powerful antioxidant that prevents free radical damage, protects skin from pollution and moisturizes the skin. FULL INGREDIENTS LIST: Aqua, Cyclopentasiloxane (and) Dimethicone (and) Polysilicone-11 (and) Butylene Glycol (and) Decyl Glucoside, Hydrogenated Ethylhexyl Olivate, Hydrogenated Olive Oil Unsaponifiables, Cyclohexasiloxane, Ceteareth - 20, Glyceryl Stearate Citrate, Dicaprylyl Carbonate, Cetearyl Alcohol, Cetyl Palmitate, Sorbitan Palmitate,Sorbitan Oleate , C12-15 Alkyl Benzoate, Glycerin (and) Glyceryl Glucoside, Behenyl Alcohol, Sodium Polyacryloyldimethyl Taurate, Phenoxyethanol (and) Ethylhexylglycerin (and) Octenidine HCl, Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Cholesterol, Sodium Lauroyl Lactylate, Carbomer, Xanthan Gum, Polymethylsilsesquioxane, Dimethicone, Sodium Hyaluronate Crosspolymer, Tocopherol, Disodium EDTA, Sodium Hydroxide, Allergen Free Fragrance 1. Is this moisturizer for specific skin types? The Hydrating Moisturizer has a lightweight formula that is suitable for all skin types. 2. Can Ceramides clog pores? No, ...

D2C skincare brand Foxtale has raised seed funding of ₹5.5 crore ahead of its market launch. The investors include CRED founder Kunal Shah, Kae Capital, and Rohit MA, Co-Founder of Cloudnine Group of Hospitals. Founded in 2020 by Romita Mazumdar, the brand is said to offer “innovative formulation through unique ingredient sourcing”. “As an Indian brand, Foxtale aims to solve skincare problems that Indian women are exposed to. We are launching four products by the new year that tackle the effects of climatic conditions and pollution on Indian skin types specifically. We are optimistically expecting to reach one million Indian women in our first year of operation,” said Mazumdar. Sunitha Viswananthan, Partner at Kae Capital, added, “The Indian skincare market is growing rapidly with consumers looking for alternatives to existing products. Foxtale is tapping into this $2-billion market.” The start-up said it has spent over a year in research, product formulations, and tests and trials to develop its first range of products. Headquartered in Mumbai, the brand plans to expand to multiple online outlets. Comments Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access ...

• • • • Romita Mazumdar and Foxtale: Creating skincare products that actually work Romita Mazumdar and Foxtale: Creating skincare products that actually work Mazumdar set out on her entrepreneurship journey after seeking answers to a crucial question—what is missing for women in skincare. It led her to create a brand that is consistent, effective and affordable Samidha graduated with a bachelor’s in mass media from Sophia College, Mumbai, right before joining Forbes India, where she writes about various startups across industries, and also works on News by Numbers–a way of news story-telling through infographics. She is also part of the web team which oversees social media and organizes various annual events for the publication. Samidha is a film buff and enjoys all kinds of cinema–all the way from cringy bollywood films to those of Tarkovsky. Romita Mazumdar Image: Mexy Xavier; Light painting: Arpit Jain Romita Mazumdar | 28 Founder and CEO, Foxtale It was curiosity that led Romita Mazumdar to build Foxtale, a D2C skincare brand. Started in 2021, Foxtale began with Mazumdar’s quest to find an answer to a simple question: What is it that women find missing in their skincare products? “When I decided that I wanted to create a skincare brand, I realised that the first thing I need to do is understand women,” says Mazumdar, who interviewed roughly a thousand women to understand their skin types and product-related problems. Through this research, Mazumdar came across a big pr...

D2C skincare brand Foxtale has raised seed funding of ₹5.5 crore ahead of its market launch. The investors include CRED founder Kunal Shah, Kae Capital, and Rohit MA, Co-Founder of Cloudnine Group of Hospitals. Founded in 2020 by Romita Mazumdar, the brand is said to offer “innovative formulation through unique ingredient sourcing”. “As an Indian brand, Foxtale aims to solve skincare problems that Indian women are exposed to. We are launching four products by the new year that tackle the effects of climatic conditions and pollution on Indian skin types specifically. We are optimistically expecting to reach one million Indian women in our first year of operation,” said Mazumdar. Sunitha Viswananthan, Partner at Kae Capital, added, “The Indian skincare market is growing rapidly with consumers looking for alternatives to existing products. Foxtale is tapping into this $2-billion market.” The start-up said it has spent over a year in research, product formulations, and tests and trials to develop its first range of products. Headquartered in Mumbai, the brand plans to expand to multiple online outlets. Comments Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access ...

Sodium Hyaluronate Crosspolymer It forms a dense layer over the skin’s surface, providing a deep nourishing effect Ceramides AP, NP, EOP They hold the skin together and form a protective layer to help prevent moisture loss and defend against environmental stressors. Hydrogenated Olive Oil Unsaponifiables It’s said to be 4x more effective than Squalane in providing hydration and nourishment. Vitamin E (Tocopherol) A powerful antioxidant that prevents free radical damage, protects skin from pollution and moisturizes the skin. FULL INGREDIENTS LIST: Aqua, Cyclopentasiloxane (and) Dimethicone (and) Polysilicone-11 (and) Butylene Glycol (and) Decyl Glucoside, Hydrogenated Ethylhexyl Olivate, Hydrogenated Olive Oil Unsaponifiables, Cyclohexasiloxane, Ceteareth - 20, Glyceryl Stearate Citrate, Dicaprylyl Carbonate, Cetearyl Alcohol, Cetyl Palmitate, Sorbitan Palmitate,Sorbitan Oleate , C12-15 Alkyl Benzoate, Glycerin (and) Glyceryl Glucoside, Behenyl Alcohol, Sodium Polyacryloyldimethyl Taurate, Phenoxyethanol (and) Ethylhexylglycerin (and) Octenidine HCl, Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Cholesterol, Sodium Lauroyl Lactylate, Carbomer, Xanthan Gum, Polymethylsilsesquioxane, Dimethicone, Sodium Hyaluronate Crosspolymer, Tocopherol, Disodium EDTA, Sodium Hydroxide, Allergen Free Fragrance 1. Is this moisturizer for specific skin types? The Hydrating Moisturizer has a lightweight formula that is suitable for all skin types. 2. Can Ceramides clog pores? No, ...

UV Absorption Heroes UVA and UVB filters ensure maximum protection against signs of sun damage like sunburn, tanning and photoageing. Vitamin B3 (Niacinamide) Improves skin texture and strengthens the barrier significantly to reduce hyperpigmentation and regulate oil production. Vitamin B5 (Panthenol) Promotes faster healing of the skin resulting in a reduction in acne and blemishes over time Vitamin E (Tocopherol) A powerful antioxidant that prevents free radical damage, protects skin from pollution and moisturizes the skin. FULL INGREDIENTS LIST: Aqua, Carbomer, C12-15 Alkyl Benzoate,Propylene Glycol, Cyclopentasiloxane, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Ethylhexyl Triazone, Dimethi-cone, Ceteareth-20, Tris-Biphenyl Triazine (and) Aqua (and) Decyl Glucoside (and) Butylene Glycol (and) Disodium Phosphate (and) Xanthan Gum, Sodium Acrylate /Acryloyldimethyltaurate /Dimethylacrylamide Crosspolymer & Isohexadecane & Polysorbate 60, Niacinamide, Phenoxyethanol (and) Ethylhexylglycerin (and) Octenidine HCl, Glyceryl Monostearate, Glycerin, Polymethylsilsesquioxane, Pentylene Glycol (and) Rosmarinus Officinalis Leaf Extract (and) Palmitoyl Tetrapep- tide-7 (and) Chrysin, D-Panthenol, Tocopherol, Triethanolamine, Disodium EDTA, Allergen Free Fragrance 1. Why do I need sunscreen? Brightness, hydration, reducing marks, pigmentation and fine lines - a good sunscreen takes care of them all! It is the easiest way to protect your skin from pollution and UV rays, sunburns, an...

D2C skincare brand Foxtale has raised seed funding of ₹5.5 crore ahead of its market launch. The investors include CRED founder Kunal Shah, Kae Capital, and Rohit MA, Co-Founder of Cloudnine Group of Hospitals. Founded in 2020 by Romita Mazumdar, the brand is said to offer “innovative formulation through unique ingredient sourcing”. “As an Indian brand, Foxtale aims to solve skincare problems that Indian women are exposed to. We are launching four products by the new year that tackle the effects of climatic conditions and pollution on Indian skin types specifically. We are optimistically expecting to reach one million Indian women in our first year of operation,” said Mazumdar. Sunitha Viswananthan, Partner at Kae Capital, added, “The Indian skincare market is growing rapidly with consumers looking for alternatives to existing products. Foxtale is tapping into this $2-billion market.” The start-up said it has spent over a year in research, product formulations, and tests and trials to develop its first range of products. Headquartered in Mumbai, the brand plans to expand to multiple online outlets. Comments Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access ...

Sodium Hyaluronate Crosspolymer It forms a dense layer over the skin’s surface, providing a deep nourishing effect Ceramides AP, NP, EOP They hold the skin together and form a protective layer to help prevent moisture loss and defend against environmental stressors. Hydrogenated Olive Oil Unsaponifiables It’s said to be 4x more effective than Squalane in providing hydration and nourishment. Vitamin E (Tocopherol) A powerful antioxidant that prevents free radical damage, protects skin from pollution and moisturizes the skin. FULL INGREDIENTS LIST: Aqua, Cyclopentasiloxane (and) Dimethicone (and) Polysilicone-11 (and) Butylene Glycol (and) Decyl Glucoside, Hydrogenated Ethylhexyl Olivate, Hydrogenated Olive Oil Unsaponifiables, Cyclohexasiloxane, Ceteareth - 20, Glyceryl Stearate Citrate, Dicaprylyl Carbonate, Cetearyl Alcohol, Cetyl Palmitate, Sorbitan Palmitate,Sorbitan Oleate , C12-15 Alkyl Benzoate, Glycerin (and) Glyceryl Glucoside, Behenyl Alcohol, Sodium Polyacryloyldimethyl Taurate, Phenoxyethanol (and) Ethylhexylglycerin (and) Octenidine HCl, Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Cholesterol, Sodium Lauroyl Lactylate, Carbomer, Xanthan Gum, Polymethylsilsesquioxane, Dimethicone, Sodium Hyaluronate Crosspolymer, Tocopherol, Disodium EDTA, Sodium Hydroxide, Allergen Free Fragrance 1. Is this moisturizer for specific skin types? The Hydrating Moisturizer has a lightweight formula that is suitable for all skin types. 2. Can Ceramides clog pores? No, ...