Godrej magic body wash

Actor Shah Rukh Khan has been roped in as the brand ambassador for Godrej Magic Bodywash and will feature in a mass awareness campaign. Godrej Magic Bodywash, with its ready-to-mix format, is a solution to environmental concerns as well as consumer challenges. India generates 3.5 million tonnes of plastic waste annually. Due to high water content of skin and body products, tonnes of water is shipped before production and makes the finished product heavier while it is transported. Godrej Magic Bodywash requires just 16% of the plastic in packaging and only 19% of the energy to manufacture as compared to a regular bodywash, and just 10% of the total energy required to make a soap bar. Since the gel-based sachets are small and light, more sachets can be transported in every truck, leading to 44% lesser diesel consumption resulting in 44% lower carbon emissions as compared to transporting a regular bodywash. From a consumer perspective, they prefer upgrading to a bodywash from a soap, but steep prices pose as the biggest barrier. Godrej Magic Bodywash is available in a single gel sachet and in a combi-pack comprising a bottle and gel sachet. The sachet is priced at INR 45 while the combi pack (bottle + gel sachet) is for INR 65. This product is as affordable as a soap. This product come in 2 variants - Lavender and Honey Jasmine. Commenting on this launch, Sudhir Sitapati, Managing Director and CEO, Godrej Consumer Products Ltd (GCPL), said, “Sustainability is core to our stra...

One of our most treasured moments: Mahatma Gandhi endorses Godrej in a letter to a favour-seeking competitor. He says: “I hold my brother Godrej in such high regard that if your enterprise is likely to harm him in any way, I regret very much that I cannot give you my blessings.” Know more about the Godrej story, here: •

In line with its value of ‘Putting Planet before Profits’, Godrej Consumer Products Limited (GCPL), unveiled Godrej Magic Bodywash, India’s first ready-to-mix bodywash at just INR.45. This innovation encourages the habit of reuse and reduce wastage, thereby, empowering people to make sustainable choice for their daily life activities. Actor Shah Rukh Khan has been roped in as the brand ambassador for Godrej Magic Bodywash and will feature in a mass awareness campaign. Godrej Magic Bodywash, with its ready-to-mix format, is a solution to environmental concerns as well as consumer challenges. India generates 3.5 million tonnes of plastic waste annually. Due to high water content of skin and body products, tonnes of water is shipped before production and makes the finished product heavier while it is transported. Godrej Magic Bodywash requires just 16% of the plastic in packaging and only 19% of the energy to manufacture as compared to a regular bodywash, and just 10% of the total energy required to make a soap bar. Since the gel-based sachets are small and light, more sachets can be transported in every truck, leading to 44% lesser diesel consumption resulting in 44% lower carbon emissions as compared to transporting a regular bodywash. From a consumer perspective, they prefer upgrading to a bodywash from a soap, but steep prices pose as the biggest barrier. Godrej Magic Bodywash is available in a single gel sachet and in a combi-pack comprising a bottle and gel sachet. The ...

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• Mumbai, 19th July 2022 (GNI): Sudhir Sitapati, MD and CEO of Godrej Consumer Products Ltd. (L), Afroz Shah, Environmental activist (C) and Rajat Wahi, Partner of Deloitte poses for media during the launch of Godrej Magic Bodywash, India’s first ready to mix Bodywash for the Indian market at Hotel Trident in Mumbai on Tuesday – PHOTO BY SUMANT GAJINKAR GNI  Disruptive pricing of just INR.45 per sachet, comes at the price of a soap  A sustainable and environment friendly format  Shah Rukh Khan is the brand ambassador of Godrej Magic Bodywash  Pledge INR 100 crore to be spent over the next 3 years towards awareness initiatives endorsing the message of environment-conscious lifestyle • Mumbai, July 19, 2022 (GNI): In line with its value of ‘Putting Planet before Profits’, Godrej Consumer Products Limited (GCPL), unveiled Godrej Magic Bodywash, India’s first ready-to- mix bodywash at just INR.45. This innovation encourages the habit of reuse and reduce wastage, thereby, empowering people to make sustainable choice for their daily life activities. Bollywood Actor Shah Rukh Khan has been roped in as the brand ambassador for Godrej Magic Bodywash and will feature in a mass awareness campaign. Godrej Magic Bodywash, with its ready-to-mix format, is a solution to environmental concerns as well as consumer challenges. • India generates 3.5 million tonnes of plastic waste annually. Due to high water content of skin and body products, tonnes of water is shipped before production ...

LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. Learn more in our Select Accept to consent or Reject to decline non-essential cookies for this use. You can update your choices at any time in your It’s here! Following the success of Magic Hand wash, we are excited to introduce the new Magic Ready to Mix Body wash! During the pandemic years, we worked hard to expand our hand hygiene portfolio. Unfortunately, almost all liquid hand washes in the market are unaffordable for a large section of our population at the bottom of the pyramid. So, we asked ourselves: how can we help to improve hand hygiene, in a way that is both effective and eco-friendly? The answer was our innovative powder-to-liquid hand wash Magic, the world’s most affordable and sustainable hand wash. Converting the hand wash to powder form allows us to significantly reduce the plastic used in packaging. We are also able to transport more product units per trip, which has dramatically reduced our carbon footprint. Now, we are adding to the portfolio with a body wash! All you need to do is add the contents of a small sachet, pour water, shake, and you have a full bottle of body wash available at the price of soap! One more step in our journey to serve our consumers and communities with amazing products that both affordable and sustainable. Know more about ou...

“We’ve been able to do this, because not only do we use 15% of the plastic and 20% of the energy required for a regular body wash, but 60-90% (depending on the pack size) of the plastic and 10% of the energy that goes into making soap bars,” said Sudhir Sitapati, managing director and CEO, GCPL, in a LinkedIn post. With body wash, Godrej is entering a crowded market. However, its competitors’ products are priced much higher. For example, a 250 ml of ITC’s Fiama shower gel is priced between Rs 150-170. Similarly, Nivea’s 250 ml body wash is priced between Rs 150-200. The same quantity of Dove body wash is also priced at Rs 125. As consumers are becoming more sensitive to environmental concerns, the concept of recycling is gaining popularity among brands lately. According to Kantar’s Asia Sustainability Foundational Study, around 48 per cent of consumers in India are active and engaged on sustainability issues and are conscious of the impact of their choices. Several brands are offering recyclable or sustainable packaging for its products. Hindustan Unilever Limited (HUL) launched a ‘Smart Fill’ machine, an in-store vending model to refill bottles of its home care products- Surf Excel, Comfort and Vim. In the recently concluded Cannes Lions, VMLY&R COMMERCE Mumbai won a Bronze Lion for this campaign in the Cannes Creative Business Transformation Lions category. Earlier Colgate-Palmolive also brought out a recyclable toothpaste tube for its Active Salt and Vedshakti variants....