Google digital marketing & e-commerce professional certificate

analytics • Analytics 360 Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences. • Optimize 360 Test variations of your sites and apps with advanced tools for enterprise marketers. • Tag Manager 360 Manage all your tags in one place for a smarter, simpler way to oversee your marketing.

Qualify for in-demand jobs with a Google Career Certificate in digital marketing and e-commerce Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance. Entry Level Digital Marketing & E-commerce Certificate This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required. You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics. This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF). This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search You’ll learn about: • Developing digital marketing and e-commerce strategies • Attracting and engaging customers through digital marketing channels like search, social media, and email • Measuring marketing analytics and sharing insights • Building e-commerce stores, analysing e-commerce performance, and growing customer loyalty Get started on Cours...

At Google, brands as diverse as Chromecast and Search aim to reach the right people with the right message, in the right moment. To do that, Google marketers work with our team, the We're a nimble team, but we're also one of Google Marketing Platform's 1 heaviest users, innovating with Google Marketing Platform solutions to deliver smarter and more effective campaigns. This requires advanced technology as well as an integrated approach. May 2023 In the past, insights, technology, and creative were siloed and disconnected. We've learned that it's critical to centralize and connect these three functions. Today, we strive to build campaigns in an internal incubator. Insights aren't reserved for the final step of targeting but influence every piece of creative, revealing who the audience is, how they behave, and the best time to reach them. And technology fuels more than media executions. It's integral in the building of creative and gleaning of insights. This approach has led to a new and more effective model for To demonstrate the capabilities of Android Wear smartwatches, for example, we built interactive ads replicating the smartwatch interface. Then, we delivered ads that showcased specific features we knew would appeal to users. But we didn't stop there. Our team continually optimizes creative based on new data and how people respond to the ads. Leveraging programmatic technology Our team also integrates technology along the way. Google Marketing Platform solutions allow...