Google trends india

In 2018, internet penetration in India accelerated like never before, reaching an average of 40 million new users every year — the fastest in the world. Low-cost smartphones, combined with affordable data packages, have propelled digital far beyond the big cities. The result — 400 million Indian consumers are now online. Whether it’s searching for information, live streaming a cricket match, or watching their favorite daily soap online, consumers across the country can now enjoy easy access. And these consumers are discerning and demanding. Brands that can understand their needs and tailor relevant experiences for them are the ones that will be able to delight them. With the annual Year in Search report, we aim to equip brands with the knowledge and insights required to make this possible. In it, we’ve covered 10 verticals and deep-dived into consumers’ behavior to unveil what’s keeping Indian internet users engaged and the opportunities these trends can unlock for businesses. Here are the top five emerging trends: 1. The growth of search in Bharat (non-metros) Indian consumers love video, and not just for entertainment. They use it to search for, learn about, review, and research products before making purchase decisions. It’s estimated that there’ll be 500M online video users by 2020. It’s no surprise, then, that video watch times are exploding across categories and verticals. In the auto category, for instance, we found that 80% of auto buyers watch YouTube videos to fi...

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India’s growing internet economy roars towards a trillion A continued shift in consumer and merchant behaviour, matched with strong investor confidence, has ushered India into its ‘Digital Decade’ and set the country on a path to reach a $1T consumer internet economy by 2030. Digital services are fast becoming integral to India’s 700M+ internet users, which includes 350M digital payment users and 220M online shoppers. As India undergoes a dramatic boom that will see household consumption doubling by 2030, digital commerce will invariably become even more entrenched in Indians’ everyday experience. All internet sectors on steep trajectories while digital exports emerge with immense opportunities Overall, internet economy sectors are on positive growth paths, with B2C e-commerce contributing approximately a third of the internet economy’s value. Largely driven by increased penetration in smaller towns and cities, B2C e-commerce GMV sits at $65B today with expectations it will swell 6x to reach $380B by 2030. Meanwhile, other sectors like online travel and ride-hailing are also projected to follow similar trajectories with high probability of scaling at least 4–5x over the decade. Lastly, widening consumer and merchant acceptance of digital tools and solutions means digital financial services can also expect to see promising growth ranging from 8%–13% CAGR between 2022–2030 across subsectors (i.e., payments, lending, investments and insurance). Prompted by various success sto...

If 2020 saw millions of consumers migrate online, 2021 showed the staying power of digital. From shopping to services, new users who may have begun their online journeys due to necessity are now proactively deepening their usage. Speed, convenience, and price are just a few of the reasons more consumers are now choosing digital-first lifestyles. The rise in users pushed online by the pandemic meant that brands had to adapt and digitalize at a Now that consumer behaviors are no longer only fueled by the pandemic, but also by the draw of a digital-first lifestyle, brands need to set themselves up to not only be COVID-proof, but future-proof as well. This is a watershed moment to rethink the agility of your business model to be readier to respond to future changes that may lie ahead, while still keeping the customer at the center of what you do. Online-first shopping experiences In 2021, almost two-thirds of Indian consumers 3 surveyed made the majority of their purchases online. Rising searches show how shoppers are using digital channels as a helpful tool for decision-making, but are reluctant to endure downsides like delivery waiting times and costs. Digital in our day-to-day People are expanding the use cases for apps and technology in their day-to-day lives, as well as experimenting with new digital services like online loans and contactless payments. The ease and convenience of digital wallets are converting consumers for good, with India seeing Preference for digital f...

Google has had to delay the launch of its artificial intelligence chatbot, Bard, in Europe owing to privacy concerns raised by the Irish Data Protection Commission (DPC), the company's main data regulator in the EU. On Tuesday, the Irish Data Protection Commission, which serves as Google's main European data supervisor under the GDPR, stated that the tech company has not yet presented enough information about how its generative AI tool safeguards the privacy of Europeans. This insufficiency of information does not justify a launch of the tool in the EU. "Google recently informed the Data Protection Commission of its intention to launch Bard in the EU this week," said Deputy Commissioner Graham Doyle. The regulatory authority added that it "had not had any detailed briefing nor sight of a data protection impact assessment or any supporting documentation at this point." Thus, the launch of Bard in Europe has been postponed. "Bard will now not launch this week," said Doyle. GDPR comes in Google Bard’s way The Irish regulator has requested Google to provide a thorough evaluation and respond to further inquiries about how Bard complies with EU data protection regulations. Earlier this year, ChatGPT, another generative AI chatbot from OpenAI, caught the attention of several EU data protection authorities. In April, the Garante, a local DPA, intervened and briefly compelled ChatGPT to suspend its service in Italy. This move forced the company to introduce an option to disable dat...