Jan andolan poshan pakhwada

Honorable PM’s clarion call for a Suposhit Bharathas found resonance in the Prime Minister’s Overarching Scheme for Holistic Nutrition or POSHAN Abhiyaan - Government of India’s flagship programme to improve nutritional outcomes among children, pregnant women and lactating mothers. A critical part of the programme has been to mobilize communities at the grassroots to combat misinformed or uninformed practices that lead to persistent malnutrition through generations. Some of the ways in which the programme has sought to bring about behaviour change includes organization of Community Based Events (CBE); Information, Education and Communication (IEC) and advocacy and Jan Andolan(or people’s movement) through convergence and ensuring wide public participation. Focusing on the aims of POSHAN Abhiyaan, Mission Poshan 2.0 (Saksham Anganwadi and Poshan 2.0) was announced in Budget 2021-2022 as an integrated nutrition support programme to strengthen nutritional content, delivery, outreach and outcomes with focus on developing practices that nurture health, wellness and immunity to disease and malnutrition. The programme leverages social and behaviour change communication (SBCC) as one of its strategic pillars to build a Jan Andolan. The Abhiyaan concentrates on creating awareness drives and conducting activities with the objective of improving nutritional outcomes and aims to address the challenge of malnutrition in a mission-mode. In order to ensure community mobilisation and bols...

Honorable PM’s clarion call for a Suposhit Bharat has found resonance in the Prime Minister’s Overarching Scheme for Holistic Nutrition or POSHAN Abhiyaan - Government of India’s flagship programme to improve nutritional outcomes among children, pregnant women and lactating mothers. A critical part of the programme has been to mobilize communities at the grassroots to combat misinformed or uninformed practices that lead to persistent malnutrition through generations. Some of the ways in which the programme has sought to bring about behaviour change includes organization of Community Based Events (CBE); Information, Education and Communication (IEC) and advocacy and Jan Andolan (or people’s movement)through convergence and ensuring wide public participation. Focusing on the aims of POSHAN Abhiyaan, Mission Poshan 2.0 (SakshamAnganwadi and Poshan 2.0) was announced in Budget 2021-2022 as an integrated nutrition support programme to strengthen nutritional content, delivery, outreach and outcomes with focus on developing practices that nurture health, wellness and immunity to disease and malnutrition. The programme leverages social and behaviour change communication (SBCC) as one of its strategic pillars to build a Jan Andolan. The Abhiyaan concentrates on creating awareness drives and conducting activities with the objective of improving nutritional outcomes and aims to address the challenge of malnutrition in a mission-mode. In order to ensure community mobilisation and bols...