Keventers jorhat

Enjoying Burger at Keventers Keventers Darjeeling has completed 100 years since its establishment and has been serving sumptuous English breakfast, teas and snacks for generations. The ground floor is the bakery section and while you climb the narrow stairs upwards, you are introduced to a certain old world charm. There are a few indoor seats with a relaxed environment. The major attraction, however, for us is the open terrace with several seating arrangements. From here you can get the panoramic views of the mighty ranges as well as that of the busy road below. You can spend hours here sipping your hot tea or coffee in the company of your loved ones. Enjoying breakfast looking at the Kanchenjunga The food at Keventers Darjeeling Keventer’s is famous for its traditional English breakfast. You can pamper your taste buds with a meal of sandwiches, sausages, salamis, ham and bacon, eggs. There are a plethora of choices for the chicken and pork lovers that would not pinch the pocket much. For beverages, there are a number of choices including Darjeeling tea, coffee in a pot (hot or cold), chocolate shakes and yummy hot chocolate. Breakfast platter – Nothing like it. Darjeeling now boasts of CCD and KFC, but the charm of Keventers is still unparallel. For us, there is no greater joy than to sit on the terrace of Keventers lazily sipping our coffee and hogging on those fried eggs and sausages while trying to get a clearer glimpse of Kanchenjunga. Let our love for Darjeeling and ...

Legacy food brands create a deep comforting presence by linking taste, aroma, and memories. A similar emotional connection was felt when Keventers — a nearly 100-year-old milkshake and ice cream brand — was relaunched in 2014 after a long dormant gap. It was the allure of legacy that persuaded Agastya Dalmia and his co-founders Aman Arora and Sohrab Sitaram to dive deep into history and revive the original flavours, resurrect old packaging bottles, and recreate retro insignias at their outlets. Their decision to use a clip art of the founder Edward Keventer — or Mr K — as their mascot was the ultimate salute to the halo enjoyed by the creator of this sticky brand. It’s a wise decision considering how dramatic the inception of this brand is. The pictures and the story seem straight out of a Merchant Ivory film. Edward Keventers or Mr K, a young Swedish man, landed in Bombay in 1889 with samples of dairy processing machines — the Alfa Laval cream separator and butter churner. As an independent salesman representing a private machine manufacturer based in faraway Europe, Keventer faced a daunting task. He was neither a cog in the massive British Raj machinery nor a part of the Indian establishment. Marketing and sales persons today would be inspired to read about the effort and sheer zeal of this roving salesman who travelled across India — from Bombay to Madras to Calcutta and also to smaller cities such as Patna, Kanpur, and Aligarh — demonstrating the worki...

How Keventers' Agastya Dalmia made milkshakes trend again The CEO and co-founder of Super Milk Products on reviving the legacy brand, downsizing last year, and now looking to increase its footprint again /news/big-story/how-keventers-agastya-dalmia-made-milkshakes-trendy-111633621008844.html 111633621008844 story Agastya Dalmia is adept at cutting his losses. So it shouldn’t come as a surprise that the QSR (quick service restaurant) milkshake and desserts brand Super Milk Products, which relaunched the 96-year-old brand Keventers six years ago, has emerged from the pandemic looking leaner and meaner. Also Read: “I have never been stressed about maintaining the legacy of such an old brand. There has never been any pressure from the family at least. However, I was stressed last year due to financial reasons,” says the Delhi-based CEO and co-founder, over a Zoom call. Dalmia decided to take a long, hard look at Keventers, the dormant brand he and a college friend, Aman Arora, had revived in 2015. The 31-year-old bachelor and his team pruned the list of 215 outlets, including franchisees, last year, closing down 28. In a change of strategy, they are no longer looking at opening more outlets in metros. Instead, they plan to cater to growing demand in metros by expanding their cloud kitchen footprint. In tier 2 and 3 cities, however, they want to develop café-like experiential outlets, so store sizes will increase from the current 100-150 sq. ft to 600-800 sq. ft. “What we have ...

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A legacy dating back to 1925, synonymous with delicious dairy products and combining the feeling of nostalgia with the love for the modern. Being an iconic milkshake brand, our core brand values lies in celebrating our past of making authentic and delicious milkshakes and desserts, while bringing in the flavours of today to the world. Around the world many agree that we are the taste that made history.

To get consumers spend more time at its stores, iconic milkshake brand Keventers plans to open 50-100 cafes, or ‘experiential stores’, over 600-800 sq.ft. in small- and mid-sized cities over the next three-four years. The stores will also have a varied menu offering a broader choice of savoury and food items, besides the regular milkshakes and desserts. While consumers in metros are typically spoilt for choice — there is no dearth of cafes, restaurants and other related commercial establishments — those in smaller cities are, however, starved of options, providing ample opportunity for brands to widen their user base and add to revenues. Also, the QSR [quick-service restaurants] format largely caters to the ‘pick and go’ culture of fast-paced metros. The chain of petite QSR outlets that the iconic milkshake brand has traditionally been identified with, may not be enticing enough to keep customers engaged for long hours. “We have realised that people in Tier II, III and IV cities want more options. They want to experience formats such as cafes and experiential stores. We want to give consumers more reasons to come to Keventers. And this is one way of looking at it,” says director and co-founder Agastya Dalmia, describing Keventers as a “100-year-old start-up.” The company history dates back to 1925 when Swedish native Edward Keventer moved to the Indian capital and set in motion the process of setting up a dairy manufacturing plant in New Delhi’s Chanakyapuri, building on h...

What’s in a name? Sometimes, everything. Such is definitely the case when it comes to Keventers- a name that elicits memories of a lovely childhood, spent drinking cold milkshakes under the scorching sun. And for those of us who are not familiar with Keventers, it is quite simply one of our first ever ‘Made in India’ brands. While the tagline says since 1925, the story is much older. In 1889, Edward Keventer, a Swedish dairy entrepreneur and technologist made his way to India to pave his way and create a brand. In 1894, he took over the Aligarh Dairy Farm and started creating milk and milk products like cheese and butter. It was a natural fit since we are a largely milk loving nation. And so, in 1925, Edward Keventer’s success was formalized, and the brand was officially born. Soon, Keventers was springing up in new locations like Delhi, Aligarh, Calcutta, and Darjeeling, making the same great products and cementing its status as one of India’s leading dairy brands. Over the years, Keventers became massively popular for its fresh dairy products like milk, butter, cheese, and other items- the brand is also credited for coming up with the unique design for the Cassata ice cream which is a favourite among Indians to this day. The business gradually expanded to other cities in North and East India and the legacy continued. In the midst of the freedom movement, even Keventers saw a shift in ownership. Edward Keventer had passed on, and his nephew sold the brand to Ramkrishna Da...