Meesho online

According to colour theory, Jamuni has an association with aspiration while Aam is seen as inviting and welcoming, it said. "We are thrilled to introduce our revamped brand identity, which symbolizes our transformation into a genuinely inclusive and egalitarian e-commerce platform. The new colour palette and sonic identity will add a powerful new dimension to our brand identity, a critical component of how people recognise Meesho today and in the future," Meesho Founder and CEO Vidit Aatrey said in a statement. With the revamped branding, the company aims to strengthen its positioning as a one-stop horizontal platform that meets the everyday needs of of Indian shoppers. "We believe there is enormous opportunity for mass adoption of e-commerce in India, and the next wave of growth will come from making it pertinent for all shoppers. With this brand revamp, Meesho will progress further on its journey to become the go-to e-commerce platform for the next billion consumers in India," Aatrey said. The company will also launch a new sonic identity in eight languages -- Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam and Odia. "In 2023, as the marketplace continues to scale, this brand refresh will help the company retain its current identity while more accurately reflecting its current growth and scale," the statement said. Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our ...

New Delhi: With 140 million annual transacting users on board already, e-commerce firm Meesho which is aiming to achieve net profitability in the next two quarters or so is charting an ambitious strategy to get more new users to transact on the platform. Having broadened the selection of products to cover a wider set of categories, beyond its traditional core fashion segment and attracting consumers of diverse age groups and hues, the company on Thursday also revealed its revamped brand identity. “The business has changed considerably in the last many years. From earlier being a very women focused app, very focused on fashion, serving women entrepreneurs to now serving scores of consumers and over a million small businesses, we are a very horizontal marketplace now. Today, people across genders come and buy products spanning categories. We believe the new business context requires a different brand identity. An identity which reflects the kind of consumers we have…who have high aspirations that they come to the platform to fulfill,” founder and CEO Vidit Aatrey told TOI in an interview. Apparel currently makes up less than 50% of Meesho’s sales. Other categories have grown a lot more for the company which primarily caters to value conscious “Our marketing spends are the lowest but we are still the most downloaded app. Our FY23 revenues have doubled over FY22. Even in a tight market condition, we reduced our marketing aggression and managed to post a strong growth,” said Aa...

According to colour theory, Jamuni has an association with aspiration while Aam is seen as inviting and welcoming, it said. "We are thrilled to introduce our revamped brand identity, which symbolizes our transformation into a genuinely inclusive and egalitarian e-commerce platform. The new colour palette and sonic identity will add a powerful new dimension to our brand identity, a critical component of how people recognise Meesho today and in the future," Meesho Founder and CEO Vidit Aatrey said in a statement. With the revamped branding, the company aims to strengthen its positioning as a one-stop horizontal platform that meets the everyday needs of of Indian shoppers. "We believe there is enormous opportunity for mass adoption of e-commerce in India, and the next wave of growth will come from making it pertinent for all shoppers. With this brand revamp, Meesho will progress further on its journey to become the go-to e-commerce platform for the next billion consumers in India," Aatrey said. The company will also launch a new sonic identity in eight languages -- Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam and Odia. "In 2023, as the marketplace continues to scale, this brand refresh will help the company retain its current identity while more accurately reflecting its current growth and scale," the statement said. Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our ...

New Delhi: With 140 million annual transacting users on board already, e-commerce firm Meesho which is aiming to achieve net profitability in the next two quarters or so is charting an ambitious strategy to get more new users to transact on the platform. Having broadened the selection of products to cover a wider set of categories, beyond its traditional core fashion segment and attracting consumers of diverse age groups and hues, the company on Thursday also revealed its revamped brand identity. “The business has changed considerably in the last many years. From earlier being a very women focused app, very focused on fashion, serving women entrepreneurs to now serving scores of consumers and over a million small businesses, we are a very horizontal marketplace now. Today, people across genders come and buy products spanning categories. We believe the new business context requires a different brand identity. An identity which reflects the kind of consumers we have…who have high aspirations that they come to the platform to fulfill,” founder and CEO Vidit Aatrey told TOI in an interview. Apparel currently makes up less than 50% of Meesho’s sales. Other categories have grown a lot more for the company which primarily caters to value conscious “Our marketing spends are the lowest but we are still the most downloaded app. Our FY23 revenues have doubled over FY22. Even in a tight market condition, we reduced our marketing aggression and managed to post a strong growth,” said Aa...