Minimalist lip balm

Etsy uses cookies and similar technologies to give you a better experience, enabling things like: • basic site functions • ensuring secure, safe transactions • secure account login • remembering account, browser, and regional preferences • remembering privacy and security settings • analysing site traffic and usage • personalized search, content, and recommendations • helping sellers understand their audience • showing relevant, targeted ads on and off Etsy Detailed information can be found in Etsy’s Required Cookies & Technologies Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions. Personalized Advertising To enable personalized advertising (like interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. Those partners may have their own information they’ve collected about you. Turning off the personalized advertising setting won’t stop you from seeing Etsy ads, but it may make the ads you see less relevant or more repetitive. Personalized advertising may be considered a “sale” or “sharing” of information under California and other state privacy laws, and you may have a right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in our Etsy ...

Merit is a new luxury clean beauty brand inspired by minimalism and created by Katherine Power, the mastermind behind two of Target's biggest style and beauty brands, "I felt compelled to create a brand that would reimagine luxury beauty for modern consumers like myself, by making it cleaner, well-edited, and accessible," Power tells Allure. "Merit is the antidote to the overwhelming, saturated world of beauty with too many steps and 50 shadow pallets being dropped every week. It's built around the concept of minimalist beauty, and the fact that we just want to look like ourselves, but better." Over the last five years, Merit has been a quiet labor of love for Power, who says after having her son ignited a need for clean beauty products on a prestige level. The problem with that, however, was that she found those products didn't really exist — so she made them herself. For instance, The Minimalist, Merit's answer to a foundation, took two years to finesse and is "incredibly unique," says Power. "It's a complexion stick that blends so seamlessly into your skin you can't tell what's makeup and what's you," she tells Allure. "It's meant to be applied only where you need it — that may mean camouflaging just a few spots, or it could mean fuller coverage, depending on how your skin is on any given day." The foundation-concealer stick hybrid, which comes in a range of 20 shades, has a creamy texture in the tube, but once applied to skin, quickly dries down to a matte finish. Beca...

Trends come and go, but accentuating your authentic, natural features never goes out of style—which is precisely where minimalist makeup comes in. “To me, Minimalist Makeup Essentials • The Lightweight Foundation: • The Concealer: • The Brow Gel: • The Lip: • The Mascara: • The Cream Blush: • The Highlighter: • The Weightless Powder: And thanks to the entrance of minimalist makeup brands like Merit, Westman Atelier, and Saie, it’s that much easier for anyone to get their hands on a high performance formula that encourages them to depart from a full face. Hoffman, though, encourages wearers to reflect on what minimal means to them: “Coverage is subjective. Full coverage to one person could be sheer to another. Minimal implies less product, so if it’s less than you would normally wear, that is minimal for you.” With that, our experts break down the nine quintessential steps to nail an effortless, your-skin-but-better makeup look to sport this spring, summer and beyond. All signs are pointing to embracing the skin you’re in. Skin Is In “Proper skin care is a must,” Hoffman notes. “The skin should be hydrated and exfoliated, which will enhance any product you put on it.” And as Mayo puts it: “Well-prepped skin gives you a beautiful, hydrated glow, which in return helps you use less product.” Thus, like preparing for the Oscars or the $25 at NORDSTROM Lengthened Lashes Next up is enhancing your natural lashes. For Mayo, that means incorporating “a clean mascara, one that leaves...

Merit is a new luxury clean beauty brand inspired by minimalism and created by Katherine Power, the mastermind behind two of Target's biggest style and beauty brands, "I felt compelled to create a brand that would reimagine luxury beauty for modern consumers like myself, by making it cleaner, well-edited, and accessible," Power tells Allure. "Merit is the antidote to the overwhelming, saturated world of beauty with too many steps and 50 shadow pallets being dropped every week. It's built around the concept of minimalist beauty, and the fact that we just want to look like ourselves, but better." Over the last five years, Merit has been a quiet labor of love for Power, who says after having her son ignited a need for clean beauty products on a prestige level. The problem with that, however, was that she found those products didn't really exist — so she made them herself. For instance, The Minimalist, Merit's answer to a foundation, took two years to finesse and is "incredibly unique," says Power. "It's a complexion stick that blends so seamlessly into your skin you can't tell what's makeup and what's you," she tells Allure. "It's meant to be applied only where you need it — that may mean camouflaging just a few spots, or it could mean fuller coverage, depending on how your skin is on any given day." The foundation-concealer stick hybrid, which comes in a range of 20 shades, has a creamy texture in the tube, but once applied to skin, quickly dries down to a matte finish. Beca...

Etsy uses cookies and similar technologies to give you a better experience, enabling things like: • basic site functions • ensuring secure, safe transactions • secure account login • remembering account, browser, and regional preferences • remembering privacy and security settings • analysing site traffic and usage • personalized search, content, and recommendations • helping sellers understand their audience • showing relevant, targeted ads on and off Etsy Detailed information can be found in Etsy’s Required Cookies & Technologies Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions. Personalized Advertising To enable personalized advertising (like interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. Those partners may have their own information they’ve collected about you. Turning off the personalized advertising setting won’t stop you from seeing Etsy ads, but it may make the ads you see less relevant or more repetitive. Personalized advertising may be considered a “sale” or “sharing” of information under California and other state privacy laws, and you may have a right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in our Etsy ...

Etsy uses cookies and similar technologies to give you a better experience, enabling things like: • basic site functions • ensuring secure, safe transactions • secure account login • remembering account, browser, and regional preferences • remembering privacy and security settings • analysing site traffic and usage • personalized search, content, and recommendations • helping sellers understand their audience • showing relevant, targeted ads on and off Etsy Detailed information can be found in Etsy’s Required Cookies & Technologies Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions. Site Customization Cookies and similar technologies are used to improve your experience, to do things like: • remember your login, general, and regional preferences • personalize content, search, recommendations, and offers Without these technologies, things like personalized recommendations, your account preferences, or localisation may not work correctly. Find out more in our Personalized Advertising To enable personalized advertising (like interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. Those partners may have their own information they’ve collected about you. Turning off the personalized advertising ...

Merit is a new luxury clean beauty brand inspired by minimalism and created by Katherine Power, the mastermind behind two of Target's biggest style and beauty brands, "I felt compelled to create a brand that would reimagine luxury beauty for modern consumers like myself, by making it cleaner, well-edited, and accessible," Power tells Allure. "Merit is the antidote to the overwhelming, saturated world of beauty with too many steps and 50 shadow pallets being dropped every week. It's built around the concept of minimalist beauty, and the fact that we just want to look like ourselves, but better." Over the last five years, Merit has been a quiet labor of love for Power, who says after having her son ignited a need for clean beauty products on a prestige level. The problem with that, however, was that she found those products didn't really exist — so she made them herself. For instance, The Minimalist, Merit's answer to a foundation, took two years to finesse and is "incredibly unique," says Power. "It's a complexion stick that blends so seamlessly into your skin you can't tell what's makeup and what's you," she tells Allure. "It's meant to be applied only where you need it — that may mean camouflaging just a few spots, or it could mean fuller coverage, depending on how your skin is on any given day." The foundation-concealer stick hybrid, which comes in a range of 20 shades, has a creamy texture in the tube, but once applied to skin, quickly dries down to a matte finish. Beca...

Etsy uses cookies and similar technologies to give you a better experience, enabling things like: • basic site functions • ensuring secure, safe transactions • secure account login • remembering account, browser, and regional preferences • remembering privacy and security settings • analysing site traffic and usage • personalized search, content, and recommendations • helping sellers understand their audience • showing relevant, targeted ads on and off Etsy Detailed information can be found in Etsy’s Required Cookies & Technologies Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions. Site Customization Cookies and similar technologies are used to improve your experience, to do things like: • remember your login, general, and regional preferences • personalize content, search, recommendations, and offers Without these technologies, things like personalized recommendations, your account preferences, or localisation may not work correctly. Find out more in our Personalized Advertising To enable personalized advertising (like interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. Those partners may have their own information they’ve collected about you. Turning off the personalized advertising ...

Merit is a new luxury clean beauty brand inspired by minimalism and created by Katherine Power, the mastermind behind two of Target's biggest style and beauty brands, "I felt compelled to create a brand that would reimagine luxury beauty for modern consumers like myself, by making it cleaner, well-edited, and accessible," Power tells Allure. "Merit is the antidote to the overwhelming, saturated world of beauty with too many steps and 50 shadow pallets being dropped every week. It's built around the concept of minimalist beauty, and the fact that we just want to look like ourselves, but better." Over the last five years, Merit has been a quiet labor of love for Power, who says after having her son ignited a need for clean beauty products on a prestige level. The problem with that, however, was that she found those products didn't really exist — so she made them herself. For instance, The Minimalist, Merit's answer to a foundation, took two years to finesse and is "incredibly unique," says Power. "It's a complexion stick that blends so seamlessly into your skin you can't tell what's makeup and what's you," she tells Allure. "It's meant to be applied only where you need it — that may mean camouflaging just a few spots, or it could mean fuller coverage, depending on how your skin is on any given day." The foundation-concealer stick hybrid, which comes in a range of 20 shades, has a creamy texture in the tube, but once applied to skin, quickly dries down to a matte finish. Beca...