Myntra shopping

Videos on Myntra Minis will highlight products across multiple categories, including new launches and global trends, which will ‘edutain’ shoppers Myntra said that the new feature has been rolled out to more than 70% of its users and is available on the home and beauty pages and Myntra Studio The launch of the new feature is part of Myntra’s efforts to engage with different sets of customers Fashion ecommerce player Myntra on Thursday (June 8) said it has launched a short video platform ‘Myntra Minis’ to enhance user engagement and further improve shopping experience for its customers. The Walmart-owned company is looking to make the most of the popular short form video format, which it calls snackable videos, through Myntra Minis. The videos on the platform will highlight products across multiple categories, including new launches and global trends, which will ‘edutain’ shoppers, Myntra said in a statement. Myntra is aiming to provide an immersive shopping experience to its customers through Minis by offering engaging visuals and dynamic content. The company said that the new feature has been rolled out to more than 70% of its users and is available on the home and beauty pages and Myntra Studio. “Led by a bevy of popular creators, each snackable video comes with an integrated product tray that customers can interact with and browse for a particular product that they can later purchase from the same page, without any further assistance,” it said. The feature encompasses a...

Myntra launched the 18th edition of its biannual event, the End of Reason Sale (EORS), on June 1. This year, the platform is buzzing with even more excitement as we showcase an exciting range of 20+ lakh fashion, beauty, and lifestyle products from over 6,000 leading international, domestic, and D2C brands. Additionally, the current edition features over 200 homegrown D2C brands that offer 1 lakh trend-first styles. In this edition of Masterstroke – Brand Partner Stories, we interviewed three thriving new-age D2C brands on Myntra. They not only showcased stellar collections for the ongoing EORS but also highlighted how Myntra has been a key enabler in scaling up their brands. MyGlamm: Revolutionising the beauty industry When it comes to India’s bustling beauty segment, most beauty enthusiasts are likely to know of MyGlamm. Launched in 2017, the brand is under the umbrella of the Good Glamm Group, which houses The Moms Co, St Botanica, Organic Harvest, Siona, and BabyChakra, among others. It is one of the most sought-after D2C consumer brands in the country. Sukhleen Aneja, CEO of Beauty and FMCG Brands, the Good Glamm Group, credits this growth to their zeal to innovate and deep connection with their young customers. As a company that was founded online, she says that the brand understands the young consumer of today very well. “When MyGlamm launched, nearly 70% of its range had products that were award-winning. They were pioneering innovation seen for the first time in In...

Story outline • Myntra has launched 'Myntra Minis' as a part of 18th edition of its Marquee Fashion Festival which will start on June 1, 2023. • New feature of Myntra is inspired by short videos used on social media. • Myntra is hoping to get popularity among millennials and Gen-Z in tier-2 and 3 towns, in addition to larger metropolitan areas. The new feature is inspired by the popular format of small videos used by 80 percent of the existing videos are under one minute in duration, with over 10 percent aimed to be within the 2 to 3-minute mark. The overall length and format of each video depends on the type and number of products highlighted. Each video, made using popular creators, comes with an integrated product tray that customers can interact with and browse for a particular product that they can later purchase from the same page, without any further assistance. Almost every product category across Myntra is eligible for this feature. On the launch of Myntra Minis, Arun Devanathan, Senior Director of Social Commerce, Myntra, said, “We are excited to launch Myntra Minis, an industry-first feature that combines the engagement of short-form content with the convenience of inspiration-led instant shopping. As we go deeper in building for our thriving base of young, trend-first shoppers, snackable videos that help them in their discovery of trends and brands felt like a fitting feature to introduce, especially as it gains popularity as a preferred content consumption med...

Swipe, select & shop! It’s a fashion store on the go with the Myntra Mobile App. Shop for clothing, footwear, accessories and home furnishing for men, women and kids. Get all your favourite fashion brands and collections at the click of a button. Guaranteed 100% original products, hassle-free returns or exchanges, secure payments, EMI options. Also get great sign-up benefits and free shipping on your first order. Browse through 5 Lakh + products from 2500 brands instantly on the Myntra shopping app. Explore the latest trends in lifestyle and shop from the biggest clothing store for Kurtis, Sarees, Shoes, T-shirts, Jackets, Jeans, Bags, Skirts, Dresses, Jewellery, Watches, Wallets, Footwear, Home Furnishing and much more. The online collection of products includes •Men's shopping - Watches, suits, shoes, T-shirts, shirts, trousers, gym wear, backpacks, wallets, sunglasses, casual shoes, sneakers, smartwatches, headphones, sports shoes from brands like Puma, Adidas, Nike, Reebok, Casio, Levis, Pepe, Fastrack, Hugo Boss, Raymonds, Wills Lifestyle, John Players, WROGN, HRX, Roadster, Flying Machine, Fossil, Red Tape & more • Women's shopping - Sarees, anarkalis, dresses, lingerie, party wear, watches, shrugs, jumpsuit, kurtis, tops, heels, sandals, sneakers, handbags, accessories, jewellery, lipsticks, make-up, personal care & more. Shop from top brands like Forever 21, All About You, MANGO, Only, AND, W, Biba, Next, Vero Moda, Roadster, Esprit, Dressberry, Libas, AKS, C...

Myntra launched the 18th edition of its biannual event, the End of Reason Sale (EORS), on June 1. This year, the platform is buzzing with even more excitement as we showcase an exciting range of 20+ lakh fashion, beauty, and lifestyle products from over 6,000 leading international, domestic, and D2C brands. Additionally, the current edition features over 200 homegrown D2C brands that offer 1 lakh trend-first styles. In this edition of Masterstroke – Brand Partner Stories, we interviewed three thriving new-age D2C brands on Myntra. They not only showcased stellar collections for the ongoing EORS but also highlighted how Myntra has been a key enabler in scaling up their brands. MyGlamm: Revolutionising the beauty industry When it comes to India’s bustling beauty segment, most beauty enthusiasts are likely to know of MyGlamm. Launched in 2017, the brand is under the umbrella of the Good Glamm Group, which houses The Moms Co, St Botanica, Organic Harvest, Siona, and BabyChakra, among others. It is one of the most sought-after D2C consumer brands in the country. Sukhleen Aneja, CEO of Beauty and FMCG Brands, the Good Glamm Group, credits this growth to their zeal to innovate and deep connection with their young customers. As a company that was founded online, she says that the brand understands the young consumer of today very well. “When MyGlamm launched, nearly 70% of its range had products that were award-winning. They were pioneering innovation seen for the first time in In...

Story outline • Myntra has launched 'Myntra Minis' as a part of 18th edition of its Marquee Fashion Festival which will start on June 1, 2023. • New feature of Myntra is inspired by short videos used on social media. • Myntra is hoping to get popularity among millennials and Gen-Z in tier-2 and 3 towns, in addition to larger metropolitan areas. The new feature is inspired by the popular format of small videos used by 80 percent of the existing videos are under one minute in duration, with over 10 percent aimed to be within the 2 to 3-minute mark. The overall length and format of each video depends on the type and number of products highlighted. Each video, made using popular creators, comes with an integrated product tray that customers can interact with and browse for a particular product that they can later purchase from the same page, without any further assistance. Almost every product category across Myntra is eligible for this feature. On the launch of Myntra Minis, Arun Devanathan, Senior Director of Social Commerce, Myntra, said, “We are excited to launch Myntra Minis, an industry-first feature that combines the engagement of short-form content with the convenience of inspiration-led instant shopping. As we go deeper in building for our thriving base of young, trend-first shoppers, snackable videos that help them in their discovery of trends and brands felt like a fitting feature to introduce, especially as it gains popularity as a preferred content consumption med...

Videos on Myntra Minis will highlight products across multiple categories, including new launches and global trends, which will ‘edutain’ shoppers Myntra said that the new feature has been rolled out to more than 70% of its users and is available on the home and beauty pages and Myntra Studio The launch of the new feature is part of Myntra’s efforts to engage with different sets of customers Fashion ecommerce player Myntra on Thursday (June 8) said it has launched a short video platform ‘Myntra Minis’ to enhance user engagement and further improve shopping experience for its customers. The Walmart-owned company is looking to make the most of the popular short form video format, which it calls snackable videos, through Myntra Minis. The videos on the platform will highlight products across multiple categories, including new launches and global trends, which will ‘edutain’ shoppers, Myntra said in a statement. Myntra is aiming to provide an immersive shopping experience to its customers through Minis by offering engaging visuals and dynamic content. The company said that the new feature has been rolled out to more than 70% of its users and is available on the home and beauty pages and Myntra Studio. “Led by a bevy of popular creators, each snackable video comes with an integrated product tray that customers can interact with and browse for a particular product that they can later purchase from the same page, without any further assistance,” it said. The feature encompasses a...

Swipe, select & shop! It’s a fashion store on the go with the Myntra Mobile App. Shop for clothing, footwear, accessories and home furnishing for men, women and kids. Get all your favourite fashion brands and collections at the click of a button. Guaranteed 100% original products, hassle-free returns or exchanges, secure payments, EMI options. Also get great sign-up benefits and free shipping on your first order. Browse through 5 Lakh + products from 2500 brands instantly on the Myntra shopping app. Explore the latest trends in lifestyle and shop from the biggest clothing store for Kurtis, Sarees, Shoes, T-shirts, Jackets, Jeans, Bags, Skirts, Dresses, Jewellery, Watches, Wallets, Footwear, Home Furnishing and much more. The online collection of products includes •Men's shopping - Watches, suits, shoes, T-shirts, shirts, trousers, gym wear, backpacks, wallets, sunglasses, casual shoes, sneakers, smartwatches, headphones, sports shoes from brands like Puma, Adidas, Nike, Reebok, Casio, Levis, Pepe, Fastrack, Hugo Boss, Raymonds, Wills Lifestyle, John Players, WROGN, HRX, Roadster, Flying Machine, Fossil, Red Tape & more • Women's shopping - Sarees, anarkalis, dresses, lingerie, party wear, watches, shrugs, jumpsuit, kurtis, tops, heels, sandals, sneakers, handbags, accessories, jewellery, lipsticks, make-up, personal care & more. Shop from top brands like Forever 21, All About You, MANGO, Only, AND, W, Biba, Next, Vero Moda, Roadster, Esprit, Dressberry, Libas, AKS, C...

Myntra launched the 18th edition of its biannual event, the End of Reason Sale (EORS), on June 1. This year, the platform is buzzing with even more excitement as we showcase an exciting range of 20+ lakh fashion, beauty, and lifestyle products from over 6,000 leading international, domestic, and D2C brands. Additionally, the current edition features over 200 homegrown D2C brands that offer 1 lakh trend-first styles. In this edition of Masterstroke – Brand Partner Stories, we interviewed three thriving new-age D2C brands on Myntra. They not only showcased stellar collections for the ongoing EORS but also highlighted how Myntra has been a key enabler in scaling up their brands. MyGlamm: Revolutionising the beauty industry When it comes to India’s bustling beauty segment, most beauty enthusiasts are likely to know of MyGlamm. Launched in 2017, the brand is under the umbrella of the Good Glamm Group, which houses The Moms Co, St Botanica, Organic Harvest, Siona, and BabyChakra, among others. It is one of the most sought-after D2C consumer brands in the country. Sukhleen Aneja, CEO of Beauty and FMCG Brands, the Good Glamm Group, credits this growth to their zeal to innovate and deep connection with their young customers. As a company that was founded online, she says that the brand understands the young consumer of today very well. “When MyGlamm launched, nearly 70% of its range had products that were award-winning. They were pioneering innovation seen for the first time in In...

Story outline • Myntra has launched 'Myntra Minis' as a part of 18th edition of its Marquee Fashion Festival which will start on June 1, 2023. • New feature of Myntra is inspired by short videos used on social media. • Myntra is hoping to get popularity among millennials and Gen-Z in tier-2 and 3 towns, in addition to larger metropolitan areas. The new feature is inspired by the popular format of small videos used by 80 percent of the existing videos are under one minute in duration, with over 10 percent aimed to be within the 2 to 3-minute mark. The overall length and format of each video depends on the type and number of products highlighted. Each video, made using popular creators, comes with an integrated product tray that customers can interact with and browse for a particular product that they can later purchase from the same page, without any further assistance. Almost every product category across Myntra is eligible for this feature. On the launch of Myntra Minis, Arun Devanathan, Senior Director of Social Commerce, Myntra, said, “We are excited to launch Myntra Minis, an industry-first feature that combines the engagement of short-form content with the convenience of inspiration-led instant shopping. As we go deeper in building for our thriving base of young, trend-first shoppers, snackable videos that help them in their discovery of trends and brands felt like a fitting feature to introduce, especially as it gains popularity as a preferred content consumption med...