Poshan abhiyaan poster drawing

• • • • • While India’s malnutrition rates have improved over time, the country is still home to the largest number of stunted and wasted children in the world. To combat this, the Government of India launched POSHAN Abhiyaan in 2017, a flagship national nutrition mission that aims to provide a convergence mechanism for the country’s response to malnutrition. Under the POSHAN Abhiyaan (PM’s Overarching Scheme for Holistic Nourishment), ‘ Rashtriya Poshan Maah’ is celebrated during the month of September every year to bring focus on nutrition with the tagline of “ Har Ghar, Poshan Tyohar”. The initiative is about spreading behavioural change and communication (BCC) messages related to maternal, infant and young childcare and feeding practices. It also includes other related interventions such as growth monitoring, anaemia management, hygiene and sanitation, and so on. This year, we celebrate the fifth Poshan Maah to ‘trigger Poshan Maah through Gram Panchayats as Poshan Panchayats with a key focus on “ Mahila aur Swasthya” and “ Bacha aur Shiksha’ and to convert ‘Jan Andolan’ into ‘ Jan Bhagidari’ for a Suposhit Bharat—India that is free of stunting, wasting, and anaemia. To celebrate the Poshan Maah, Observer Research Foundation (ORF), in partnership with the National Commission for Protection of Child Rights (NCPCR), organised a webinar titled “Health and Nutrition of Children through Traditional Foods” on 28 September 2022. The POSHAN Abhiyaan introduces a convergence pl...

Background The Poshan Abhiyaan was launched in March 2018 by the Prime Minister as the Indian government’s flagship programme to improve nutritional outcomes for children, pregnant women and lactating mothers aiming for Holistic Nutrition. Today in 2021, India is not just fighting COVID-19 outbreak but is also battling existing undernutrition in the country. The Budget 2021 has given a road map to boost the efforts already initiated to take the agenda of nutrition in a mission mode. Mission Poshan 2.0 brings together the Integrated Child Development Services (ICDS)—Anganwadi Services, Supplementary Nutrition Programme, Poshan Abhiyaan, Scheme for Adolescent Girls and National Crèche Scheme. The objective is to implement a comprehensive, unified strategy to strengthen nutritional content, delivery, outreach and outcome, with renewed focus on developing practices that nurture health, wellness and immunity to disease and malnutrition in the country.