Shoppy

shoppy.mn - Дэлхийн Брэндүүд нэг дор If you're seeing this message, that means JavaScript has been disabled on your browser, please enable JS to make this app work. Хэрэв та энэ текстийг уншиж байгаа бол таны интернэт хөтчийн JavaScript хаалттай байна, Интернэт хөтчийн тохиргоонд javascript ийг нээхийг зөвлөж байна. /* hash: e476e1039780a6ff67225b6c6cf43d652e4c3cb8 */

At some point in the past couple of months, I began to wonder why my coffee shop was trying to sell me olive oil at 7:30 in the morning. You know the brand: It’s packaged in a cheerful green squeeze bottle with a comforting label that looks as if it could have been drawn by the same illustrator who did Graza is only about a year old, but if you shop at a particular type of boutique grocer, you may feel like it’s always been here. That is part of the plan. “The small stores were very much a part of our launch strategy and go-to-market strategy,” said Allen Dushi, Graza’s COO. “We wanted to look like an online brand and smell like an online brand and talk like an online brand but build the business through retail.” Dushi founded Graza with Andrew Benin, who, that mattress brand, the one everyone thought they loved a couple of years ago, which Dushi told me had directly informed Graza’s growth. “I think Andrew’s experiences at I scrolled to the bottom of Graza’s website to see where I could find the oil in Brooklyn. Among the dozens of names — and every Whole Foods location — I saw “Very early on, we were seeding independent shops,” Dushi said. “We made a list of 50 independent shops we thought our product would do well in, not just pantry stores and grocery stores like Big Night but also bookstores, coffee shops, and places like that. We did New York, L.A., Austin, and made a list of a few cities, picked ten stores in each, and reached out to them cold to ask if we could sen...

Owner Nikki Hayes and her daughter, Stella, at Stella’s Fine Market in Beacon — one of many provisions shops that have hopped off Instagram feeds and onto Hudson Valley main streets. Stephanie DeLuca / Special to the Times Union There’s a new term trending on the internet: shoppy shop. First coined by brand designer Neil Shanker on TikTok, it recently went viral thanks to an article by Emily Sundberg in New York Magazine’s Grub Street that set out to answer the question, “ What’s a shoppy shop? The precise definition may be fluid, but you know it when you see it. Also known as a boutique grocer, artisanal market or curated mini-mart, the quintessential shoppy shop is small, independent and specializes in a certain type of packaged food product that demands to be called “fancy pantry.” Usually identifiable by their colorful and twee packaging, you might recognize these food items from your Instagram feed, where aggressive branding and advertising campaigns hacked them to prominence. Graza olive oil, Fishwife tinned seafood, Fly by Jing chili crisp: all online brands that have grown through strategic shoppy shop placement. As Sundberg wrote in Grub Street, the shoppy shop is “a place where you can touch all the products you see on Instagram.” The Hudson Valley, itself the subject of aggressive lifestyle-oriented marketing campaigns, is replete with shoppy shops — although to be sure, they come in a variety of flavors. The Hudson Valley shoppy shop taxonomy includes shops tha...

Owner Nikki Hayes and her daughter, Stella, at Stella’s Fine Market in Beacon — one of many provisions shops that have hopped off Instagram feeds and onto Hudson Valley main streets. Stephanie DeLuca / Special to the Times Union There’s a new term trending on the internet: shoppy shop. First coined by brand designer Neil Shanker on TikTok, it recently went viral thanks to an article by Emily Sundberg in New York Magazine’s Grub Street that set out to answer the question, “ What’s a shoppy shop? The precise definition may be fluid, but you know it when you see it. Also known as a boutique grocer, artisanal market or curated mini-mart, the quintessential shoppy shop is small, independent and specializes in a certain type of packaged food product that demands to be called “fancy pantry.” Usually identifiable by their colorful and twee packaging, you might recognize these food items from your Instagram feed, where aggressive branding and advertising campaigns hacked them to prominence. Graza olive oil, Fishwife tinned seafood, Fly by Jing chili crisp: all online brands that have grown through strategic shoppy shop placement. As Sundberg wrote in Grub Street, the shoppy shop is “a place where you can touch all the products you see on Instagram.” The Hudson Valley, itself the subject of aggressive lifestyle-oriented marketing campaigns, is replete with shoppy shops — although to be sure, they come in a variety of flavors. The Hudson Valley shoppy shop taxonomy includes shops tha...

At some point in the past couple of months, I began to wonder why my coffee shop was trying to sell me olive oil at 7:30 in the morning. You know the brand: It’s packaged in a cheerful green squeeze bottle with a comforting label that looks as if it could have been drawn by the same illustrator who did Graza is only about a year old, but if you shop at a particular type of boutique grocer, you may feel like it’s always been here. That is part of the plan. “The small stores were very much a part of our launch strategy and go-to-market strategy,” said Allen Dushi, Graza’s COO. “We wanted to look like an online brand and smell like an online brand and talk like an online brand but build the business through retail.” Dushi founded Graza with Andrew Benin, who, that mattress brand, the one everyone thought they loved a couple of years ago, which Dushi told me had directly informed Graza’s growth. “I think Andrew’s experiences at I scrolled to the bottom of Graza’s website to see where I could find the oil in Brooklyn. Among the dozens of names — and every Whole Foods location — I saw “Very early on, we were seeding independent shops,” Dushi said. “We made a list of 50 independent shops we thought our product would do well in, not just pantry stores and grocery stores like Big Night but also bookstores, coffee shops, and places like that. We did New York, L.A., Austin, and made a list of a few cities, picked ten stores in each, and reached out to them cold to ask if we could sen...

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