Social media post

When it comes to social media, marketers' top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an important role at the top of the funnel, let's dive into all things social media marketing – what it is, its benefits, and how to actually Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving. Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand. While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you'll see in the following section), your strategy will differ based on which social networks your audience spends their time on. Before we dig deeper into social media marketing, let's Social Media Marketing Platforms Facebook • Users: • Audience: An even spread of Generation X and Millennials • Industry impact: B2C • Best for: Brand awareness; advertising Facebook is the largest social media platform and the most established. Since its launch in 2004, it has become an invaluable to...

Social media marketing is vitally important for businesses in 2021. But if you're not tracking important social media metrics like reach and engagement you're not going to know if your social media efforts are paying off. Average social media post reach and engagement vary depending on the platform, but taking the time to understand what the analytics for your chosen social media networks is telling you about your content and your audience can help you increase brand awareness, get more leads, and increase sales. In this article, we're going to share everything you need to understand average social media post reach and engagement, track them, and improve them to meet your marketing and sales goals. • • • • What Is Social Media Post Reach? Reach represents the number of people who see your content, either ads or posts. It's sometimes confused with impressions but the key difference is that reach is unique viewers and impressions is the total number of times your content was viewed, including by the same people. What Is Social Media Engagement? Social media engagement calculations vary depending on the social media platform you're using. Anything from likes, comments, shares, retweets, clicks, expanded images, and a number of other actions can go into calculating social media engagement. Social media engagement rate is calculated by dividing the total number of engagements a post received (however engagements are defined for the platform) by the total number of impressions o...

Both Post and Mastodon have a mountain to climb to begin to truly rival Twitter, which reported more than 230 million monetizable daily users in the second quarter. Musk has reported usage upticks on multiple occasions as the now-gutted company scrambles to keep the lights on – which they’ve done so far without interruption. But even in its testing stage, Post has attracted the attention of journalists and news-hounds of all kinds – the very audience that it hopes to serve, monetize and help make money for themselves: Part of Post’s plan is to use micropayments (a feature not yet available on Twitter) to monetize news articles and reward high-engagement users. Here’s everything you need to know about Post. What is Post? Founded by former Waze CEO Noam Bardin earlier this year, Post seeks to build a melting pot of multiple perspectives and news that inspires “meaningful discussions with friends, strangers, experts and leaders.” Additionally, Post introduces a relatively new feature that enables users to buy individual articles from as-yet-unnamed premium news providers. Post has not disclosed how it intends to distribute those micropayments. Like Twitter, users can comment, like, share and repost content on their account, though it might take a bit to access the platform: Currently launched in beta for select users, Post is only accepting wait-list sign-ups, and its interface and feed is not yet visible to non-members. So far the only example is the “We are just getting sta...

With over 70 million dads in the world, over 50 ways to say dad, and one billion Instagram users, you can rest assured that ideas for Father’s Day Instagram captions are in high demand. Image source But Father’s Day is different for every business audience—and on an individual level it can vary from joyful to painful. So here are over 40 Father’s Day Instagram captions that range from witty and playful to serious and factual, plus pre-made posts you can save and publish in just a few taps! Table of contents • • • • • • Father’s Day Instagram posts Throughout the post, you’ll find pre-made Father’s Day images sized just right for Instagram (1080 x 1080). You can save them right off this post, or you can customize them in Canva using Inclusive Father’s Day Instagram captions These captions will help you to celebrate while staying respectful, in the name of • To the fathers, grandfathers, great-grandfathers, godfathers step-fathers, father figures, and fathers-to-be: we celebrate you today and thank you for the mentorship, love, and guidance you’ve provided. • Happy Father’s Day to all the dads out there—whether you’re a dad or like a dad. Your love is the greatest and most precious gift in the world 🎁 • While we wish all the dads out there a happy Father’s Day, we also extend our support to those without fathers or father figures and to dads who have lost a child. • Happy Father’s Day to all the great fathers and father figures out there! And to those of you who are struggli...

Are you looking for event social media post examples for ideas on how to promote your next conference, fair, trade show or other event? This blog post will focus on exactly that. You’ll find multiple examples of event posts from various organizations and social media platforms, such as LinkedIn, Twitter, Instagram and Facebook. We’ve also included different creative ways to post about your event, including pre-event, on the day of the event and after-event social media post examples to inspire your own. Make sure to also check out Pre-event social media post examples Event promotion posts: The basics When promoting your event on social media, there are basic elements that we recommend to always feature in your posts. These include: • Name of the event • Location • Date and time • Information on what the event is about, and who it is for • Instructions on how to join (link to more information, details on how to buy tickets, etc.) • An attractive and clear visual to capture attention (image, video, carousel, etc.) • Your event or company logo, and any additional branding • A unique event hashtag (to group event posts together, and allow people to easily find more information) Featuring these basic elements in your event social media posts will help you grab the attention of the most relevant attendees for your event, as well as helping them quickly get the information they need — avoiding any friction, frustrations or missed opportunities to catch the eye of your target audi...

Whether you are preparing a quick Facebook update for your business, releasing some news with a tweet, making your product look sumptuous in an Instagram post, or making a LinkedIn status to provide knowledge to potential B2B customers, you will want your social posts to look good. Nowadays, that means including an image or video in your post. According to Social Media Examiner’s Social Media Marketing Industry Report , 80% of marketers use visual images, and 63% use video. You need to upload visual content with your posts, and it needs to be high quality and the right image size for the medium you are using. The problem is that changing image sizes for different platforms can be fiddly, particularly if you are design-challenged. Every platform seems to want different sized images. Some prefer horizontal images, others vertical, and some even prefer square images. To help you with your posting, we present our guide to the best image sizes for social media. We cover all the leading social media networks in this guide. Try our Free Social media Image Resizer Tool Our Guide to Best Social Media Image Sizes for 2023: • • • • • • • • • • Best Image Sizes for Facebook Facebook is by far the world’s largest and most active social network. It may no longer be “cool” for teenagers, but it has followers ranging the full gamut of social users. It is also well set up, with a sophisticated advertising system. When you create posts on Facebook, make sure you check how they will look at ...

Advertising disclosure: Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. If the social media networks had their way, we would never use social media posting apps. Instead, they would have us signing into each social channel individually, doing all our posting, content management, and social interactions there. Indeed kudos must be given to all these social media apps for doing their best to get around some of the limitations placed on them by Instagram, Facebook, Twitter, and the rest. However, as much as the social networks may prefer us to use their native apps for all our social activities, this can be incredibly difficult and time-consuming if you engage in social media marketing. None include built-in scheduling facilities, and it is not practical for marketers to go online every time that they feel they should make a post. Imagine Jeff Bullas, who averages 96 tweets per day every day, having to go onto Twitter every 15 minutes, 24 hours per day, seven days per week. It would either drive him mad from lack of sleep (and time to do anything else) or require him to pay staff around the clock simply to monitor his Twitter account. Social media marketin...

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes is harder to find than a civil discussion on politics on Facebook. But, it’s not difficult if you consult this guide to social media image sizes on all important social media platforms! Below are the most recent social media image dimensions, as of June 2023. Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network. Instagram image sizes Instagram supports horizontally and vertically oriented images. It also still supports square images, which was what the platform was known for when it first launched. This increases your brand’s options. But it also makes image dimensions a little trickier to get right. Follow these guidelines to make sure your images end up looking their best. Instagram profile picture size: 320 x 320 pixels Instagram profile photos are displayed at 110 x 100 pixels, but the image files are stored at 320 x 320 pixels, so make sure to upload an image that’s least that big. Even though the dimensions are in a square format, Instagram profile photos are displayed as a circle. Make sure any elements you want to focus on in the photo are centered so they don’t get cropped out. Instagram post sizes (...

Social media marketing is vitally important for businesses in 2021. But if you're not tracking important social media metrics like reach and engagement you're not going to know if your social media efforts are paying off. Average social media post reach and engagement vary depending on the platform, but taking the time to understand what the analytics for your chosen social media networks is telling you about your content and your audience can help you increase brand awareness, get more leads, and increase sales. In this article, we're going to share everything you need to understand average social media post reach and engagement, track them, and improve them to meet your marketing and sales goals. • • • • What Is Social Media Post Reach? Reach represents the number of people who see your content, either ads or posts. It's sometimes confused with impressions but the key difference is that reach is unique viewers and impressions is the total number of times your content was viewed, including by the same people. What Is Social Media Engagement? Social media engagement calculations vary depending on the social media platform you're using. Anything from likes, comments, shares, retweets, clicks, expanded images, and a number of other actions can go into calculating social media engagement. Social media engagement rate is calculated by dividing the total number of engagements a post received (however engagements are defined for the platform) by the total number of impressions o...

When it comes to social media, marketers' top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an important role at the top of the funnel, let's dive into all things social media marketing – what it is, its benefits, and how to actually Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving. Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand. While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you'll see in the following section), your strategy will differ based on which social networks your audience spends their time on. Before we dig deeper into social media marketing, let's Social Media Marketing Platforms Facebook • Users: • Audience: An even spread of Generation X and Millennials • Industry impact: B2C • Best for: Brand awareness; advertising Facebook is the largest social media platform and the most established. Since its launch in 2004, it has become an invaluable to...