Third unicorn

In an no-holds-barred interaction with Inc42, Grover revealed the ins and outs of CrickPe’s fantasy gaming model, its fundraising and why competitors will move towards this approach The outspoken entrepreneur revealed that his new company will also enter the insurance space in the near future after launching a fantasy cricket game Speaking about the legal disputes with BharatPe and its cofounders, Grover also said he is only a phone call away when it comes to settling these issues, but insisted he won’t talk to ‘puppets’ BharatPe cofounder and former MD Ashneer Grover’s latest venture Third Unicorn Private Limited which he had claimed will be a “market-shaking business” is all set to launch an umbrella of products, following the rollout of the In a no-holds-barred interaction with Inc42, Grover revealed why he’s bullish about the CrickPe model and said Third Unicorn has already raised $5 Mn (INR 40 Cr) at a valuation of close to $36 Mn (INR 290 Cr). He claims this is one of the highest valuations received by a seed-stage startup in 2023. Launched in January 2023, Third Unicorn has been backed by celebrities such as musician Badshah as well as food giant Haldiram’s family office (reported previously) and early stage fund Venture Catalysts. But CrickPe is just the first of many products being planned by Third Unicorn. The outspoken entrepreneur revealed that the company will also enter the insurance space in the near future (more on this below). Further, Grover claimed Crick...

Ashneer Grover along with his wife Madhuri Jain Grover have formed a new company called Third Unicorn Private Limited, as per data accessed through Tofler. Celebrating his 40th birthday on June 14, Ashneer Grover, hinted that that he is ready to build another unicorn. “Today I turn 40. Some will say I’ve lived a full life and experienced more things than most. Created value for generations. For me it’s still unfinished business. Time to disrupt another sector. It’s time for the Third Unicorn." the former BharatPe MD has tweeted. Grover was previously MD and co-founder at BharatPe. The company first sacked Madhuri Jain, wife of Grover, for alleged misappropriation of company funds. This was followed by Grover resigning and the company stripping him of the co-founder and other titles over alleged "extensive misappropriation of company funds" by "creating fake vendors" to siphon money and using "company expense accounts" to "enrich themselves and fund their lavish lifestyles." However, both Grover and his wife have maintained that their ouster from BharatPe was unfair and have repeatedly blamed CEO Suhail Sameer and Chairman Rajnish Kumar. Before Ashneer Grover gained a lot of popularity during his stint as a judge on Sony TV's 'Shark Tank India'. Based on the popular concept of the show of the same name - Shark Tank USA, 'Shark Tank India' launched its first season in December last year. The first season was a huge success and the show has been renewed for season two.

Table of Contents • • Code Brew Labs developed the first version of the BharatPe app, of which Mr. Grover was the then Managing Director. As the business duo was working in tandem at the time, their conversations increasingly started veering toward a possible future alliance. Mr. Ghavri’s Journey So Far While still in college, the first-generation entrepreneur started a fast food truck business–Hungryville–across Chandigarh with a personal investment of Rs. 8,000. And right after completing his graduation in Computer Science from Panjab University, Mr. Ghavri started a gaming He also co-founded two other ventures; Retainlytics (a data analysis product) and Fush (a social media app). Today, he leads the way as the CEO of a 100-crore tech firm headquartered in Chandigarh, Code Brew Labs. The company provides a comprehensive app development ecosystem including UI/UX design and analytics. It has recently launched a marketing and growth consulting firm called Co Brew Ventures , and a blockchain-focused firm, Blocktech Brew . Code Brew has branches in Dubai, New York, London, and Mexico. The company has a team of around 600 employees and over 10,000 clients including BharatPe, Nielsen, Vodafone, RedVault, and Prostop Canada. What’s Brewing Mr. Ghavri, who has now grabbed the national spotlight with the Third Unicorn announcement, has been working alongside Mr. Grover since the venture’s incorporation in June. “Big announcements are due in February,” said Mr. Ghavri. As far as th...

Third Unicorn will only have 50 employees (Photo credit: Ashneer Grover/Instagram) The 40-year-old businessman described the company as the "next TODU-FODU thing" and claimed that only 50 employees will work there. There would be perks galore. Notably, Grover first announced the venture on his birthday in June last year. Why does this story matter? • Grover is one of India's most famous entrepreneurs and is also highly controversial. • He is engaged in a long-drawn legal battle with Shark Tank India on air now. • Third Unicorn is his chance at regaining lost glory. Those who want to join him can drop a mail at [email protected]. The start-up will have no board Grover described Third Unicorn as a bootstrapped "market-shaking business." However, its area of work is yet to be disclosed. The ex- He claimed the company was meant for those who want to build "BIG-SHIG." After five years, employees will be given a "MERCEDES-SHERCEDES." So what is the nature of work at Third Unicorn? In documents filed with the Union Ministry of Corporate Affairs, Third Unicorn listed its objectives. These include carrying on the "business of software designing, development, customization, implementation, maintenance, testing and benchmarking, designing, and dealing in computer software and solutions and to import, export, sell, purchase, distribute, host (in data centers or over the web)." We still don't have an answer about the actual work.

Third Unicorn General Information Description Developer of a gaming platform designed to offer fantasy sports services to users. The company's platform helps to manage sports events and new strategies, solve problems, and meet challenges, allowing players to participate in public, private, or mega contests to earn cash prizes. Contact Information Third Unicorn Investors (10) Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info Amit Goyal Angel (individual) Minority 000 0000 000000 0 Anirudh Kedia Angel (individual) Minority 000 0000 000000 0 Anmol Singh Angel (individual) Minority 000 0000 000000 0 Darshak Rameshchandra Shah Angel (individual) Minority 000 0000 000000 0 Harsh Jayesh Shah Angel (individual) Minority 000 0000 000000 0

On Monday, “We at Third Unicorn have been quietly and peacefully building a market-shaking business. Bootstrapped. Without limelight. And we are doing things differently. Very differently,” Grover said in his post. His post came only hours after the Delhi High Court (HC) declined to allow BharatPe any immediate relief in its INR 88.7 crore defamation action against its ex-MD and cofounder Ashneer Grover, his wife and former head of controls Madhuri Jain Grover, and other family members on Monday (January 9). There won’t be more than 50 people on the Third Venture team, and the goal is to “generate $1 billion in revenue. He made reference to his strained relationship with investors and board members as a result of the loud debate at his old company BharatPe when he declared that the startup would not have a regular board as in other businesses. While promising to give a Mercedes to everyone working with him once his firm has been operating for five years, he advised potential investors to get in touch with him immediately. Startup story is a platform designed to promote businesses and entrepreneurs, prioritising ventures that are left overlooked and unrecognised in the Indian startup ecosystem i.e the startups from tier 2, tier 3 and tier 4 cities but are progressively succeeding. Startup Story becomes their voice by sharing their journey and business ideas to a greater audience using various verticals including articles, podcast, storytelling, video Interviews, e-newspaper...