Twitter ceo

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"We are grateful for Linda Yaccarino's leadership of NBCUniversal's Advertising Sales business, and for the innovative team and platform she has built," Comcast president Mike Cavanagh said in a statement. "Linda has made countless contributions to the company during her twelve year tenure, and we wish her the best." "It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team. We've transformed our company and the entire industry—and I am so proud of what we've accomplished together, and grateful to my colleagues and mentors, especially Brian Roberts, Mike Cavanagh and the entire NBCU leadership team," Yaccarino said. What is her background? Yaccarino, a graduate of Penn State University, served as the chair of global advertising and partnerships at NBCUniversal, acting as "the strategic and operational bridge across the entiretyof NBCUniversal's global networks, properties, and business units," according to her profile on Linda Yaccarino speaks at the Variety Entertainment Summit at CES, in Las Vegas, Jan. 8, 2020. Isaac Brekken/Variety/Penske Media via Getty Images She managed a 2,000-member team that, since she joined NBCU in 2011, has generated more than $100 billion in ad sales. She also helped launch the company's ad-supported streaming service, Peacock. Her LinkedIn profile also indicates that she "made massive investments in data and technology capabilities." On the interpersonal front, she self-describes as a "sought-after c...

loading Yaccarino, the former advertising chief at NBCUniversal, is taking over Twitter at a time when the social media platform has been trying to reverse a plunge in ad revenue. Musk, who has served as the CEO since his $44 billion buyout of Twitter last October, previously said that Yaccarino would help build an "everything app". Former NBCUniversal executive Joe Benarroch also joined Twitter on

• Share to Facebook • Share to Twitter • Share to Linkedin Topline Elon Musk’s replacement Linda Yaccarino took to Twitter on Monday morning—one week after starting the job as CEO—to explain “why” she joined the company, though the advertising-executive-turned-CEO used mostly repeated buzzwords and phrases Musk clung to during his time at the platform’s helm. New Twitter CEO Linda Yaccarino said Elon Musk’s work transforming other fields, like electric ... [+] vehicles and space exploration, inspired her to work for him as it's “becoming clear that the global town square” is in need of similar transformation. (AP Photo/Rebecca Blackwell, File) Copyright 2023 The Associated Press. All rights reserved. Key Background Musk purchased Twitter for $44 billion in October 2022 and immediately began firing senior leadership and cutting headcount. In an effort to supposedly broaden free speech on the platform, which Musk has long stated is a priority of his, he overhauled content moderation and unblocked people who had previously been removed from Twitter—perhaps most notably former President Donald Trump, whose account was banned after the January 6 riots due to “the Tangent The first big move under Yaccarino was What To Watch For Meta has been testing its challenger to Twitter—internally dubbed “Project 92” and previously “Barcelona”—for months with celebrities and influencers, and gave employees a sneak preview last week. Meta chief product officer Chris Cox

Elon Musk has named NBCUniversal’s head of global advertising as the new chief executive of Twitter, although he will continue to have a senior role at the social media platform. Linda Yaccarino will take over as chief executive from the billionaire, who has proven to be controversial and unpredictable in the role since he bought the company for $44bn last October. I am excited to welcome Linda Yaccarino as the new CEO of Twitter! Looking forward to working with Linda to transform this platform into X, the everything app. Musk added on Friday that he looked forward to working with Yaccarino on transforming Musk had Musk did not name Yaccarino in the initial post, but on Friday, NBCUniversal, the entertainment conglomerate behind the NBC TV network and the Universal film studio, announced that Yaccarino had left the business without revealing her onward destination. Musk’s confirmation came soon afterwards. Yaccarino, whose official title at NBCUniversal was chairman of global advertising and partnerships, is active on Twitter and has almost 19,000 followers. Her most recent tweets focused largely on NBC programming and NBC’s ad-supported Peacock streaming service, which she played a key role in launching. Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks! My role will transition to being exec chair & CTO, overseeing product, software & sysops.— Elon Musk (@elonmusk) She In April, Yaccarino tweeted a clip from an interview between...

loading Musk said he will transition to the role of chief technology officer of the social media platform within the next few weeks. Musk, who took over as CEO of Twitter when he completed his $44 billion purchase of the company in October, The WSJ cited people familiar with the situation in saying that Yaccarino was in talks for the top post. Reuters reported after Musk's tweet that Yaccarino could be his choice to lead Twitter, according to a Silicon Valley executive and a former Hollywood executive who spoke on condition of anonymity. Yaccarino, the top advertising sales executive at NBCUniversal, interviewed Musk at an advertising conference in Miami last month. At the conference, Yaccarino encouraged the audience to welcome Musk with applause and lauded his work ethic. "Many of you in this room know me, and you know I pride myself on my work ethic," she said, adding, "Buddy, I met my match." Yaccarino joined NBCU in 2011, after 15 years at Turner Entertainment and has been credited with dragging the network's ad sales operation into the digital future. As broadcast television audiences migrated to streaming, she took to the stage at Radio City Music Hall last year to tell advertisers that their brand messages were not an afterthought. Yaccarino did not respond to calls seeking comment on Thursday. When asked for comment, an NBCUniversal spokesperson said, "Linda is in back-to-back rehearsals for the Upfront," referring to a presentation NBCUniversal will host for adve...