What is the newest brand/category that amazon launched

Many of the enhancements represent an easier way-in for smaller and emerging brands. These include features like campaign presets and campaign recommendations, as well as a simple video creation tool. “We want to bring the power of video advertising to more brands, no matter their size or level of resources,” said Tanner Elton, vice president of U.S. sales for Amazon Ads in a statement. Beyond what the announcements tell us about Amazon’s own advertising business, these changes will affect existing advertisers - mostly positively, but at the same time potentially increasing competition. Here’s an overview of 7 new features and programs announced today, and my personal point of view around to what extent the feature is going to move the needle for brands already advertising on Amazon. A Rewarded Sponsored Display ad. Amazon My take: This is one of the more exciting announcements, as it is a net-new feature that we haven’t seen before. For several years, deals and coupons have shown prominently in ad creative on Amazon, and we see conversion rates and better return on ad spend (ROAS) when these deals are visible. What remains to be seen is whether customers prefer an actual savings discount, or a credit. Definitely something worth testing. What’s interesting is that Amazon launched this feature only with Sponsored Display ads, not with Sponsored Product ads. The latter ad type is far more widely used by advertisers. This is a trend throughout the announcements - Amazon inves...

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AmazonBasics is a private-label that offers home goods, office supplies, and tech accessories. The line was launched in 2009. In November 2018, AmazonBasics expanded their product line to include home improvement items, offering kitchen and bath hardware. In December 2018, the company launched five initial AmazonBasics toy listings pages. Plans to expand the private label to include toys had not been confirmed by Amazon. Solimo [ ] After AmazonBasics, the company came up with another private-label called Solimo which offers kitchen and home goods primarily. Apart from these, Solimo overlaps with AmazonBasics when it comes to mobile and other electronics accessories. As of February 2019, the Indian Government has placed heavy restrictions on the sale of Solimo and AmazonBasics due to possible antitrust breaches. Amazon Elements [ ] In 2014, Amazon launched Amazon Elements, a line of domestic products including baby wipes and (formerly) diapers. In 2017, the brand introduced a line of vitamins and supplements. Wag [ ] Introduced in May 2018, Wag is a Prime-exclusive brand of Mama Bear [ ] The private label Mama Bear sells baby wipes, baby food, diaper pail refills and baby laundry detergent. Presto! [ ] Presto! was announced in an article by the WSJ in May 2016, which started with laundry detergent in 2017, has also added household paper towels and toilet paper to its product line. Food and beverages [ ] Wickedly Prime [ ] In early 2018, Amazon launched a line of Wickedly Pr...

Amazon created a new private-label line of commercial products that will compete with Kimberly-Clark and other brands, starting with bulk orders of toilet paper and paper towels. The e-commerce giant quietly began offering the new brand, called AmazonCommercial, from anonline store which appeared on Amazon.comin June. Presently, there are only a handful of products under the new brand, including extra-large rolls of toilet paper, large stacks of paper towels and crates of tissues—the kind of paper goods typically found in office bathrooms. AmazonCommercial is “a line of professional-grade products created with business customers in mind,” said an Amazon spokeswoman in an e-mail statement on Monday. “The brand currently offers janitorial and sanitation products.” Amazon already has a consumer-products brand called AmazonBasics that makes a variety of household goods;along with aprivate label calledSolimothat covers tissues, paper towels, cleaning items, garbage bags and other products; plus numerous other brands across dozens of categories, including its Mama Bear diapers. Now, with AmazonCommercial, the e-commerce giant has aprivate label in thebusiness-to-business sector, too—a growingarea of interest for Amazonsince its launch in 2015 of Amazon Business, a commercial marketplace sellinglab equipment, safety gear, kitchen products and more. There is intense interest in Amazon’s private brands as the company becomes an increasingly powerful force in retail. Amazon will acc...