Designed by apple in california

Look at the back of your iPhone, or your iPad, or on the bottom of your Mac. You'll see the following words embossed somewhere: "Designed by Apple in California. Assembled in China." Many Americans, all the way up to the President himself, have wondered why Apple has outsourced virtually all of its manufacturing overseas. Why not? Why can't iPhones, iPads, and all the rest of Apple's magic gadgets be built in the States? More generally, why can't more US-based consumer electronics and computer companies do their manufacturing work domestically, helping to create American jobs and boost the struggling economy? The New York Times asked that question, and after an Subscribe Please enter a valid email address Please select a newsletter By subscribing, you are agreeing to Engadget's The Chinese factory where most iPhones reach final assembly employs 230,000 workers. I just asked Siri how many cities in the US have a population higher than that, and the answer was a mere 83 cities -- and that's total population, not workforce. With an average labor force of around 65 percent of the population, only 50 US cities are large enough to provide that kind of labor pool... and even in the biggest US city of them all, New York, 230,000 people still amounts to almost three percent of the city's entire population. Can you imagine three out of every hundred New Yorkers on an assembly line, cranking out iPhones every day? Over the past couple of years, we have heard a great deal concerning w...

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Designed by Apple in California chronicles 20 years of Apple design through 450 photographs of our products and the processes used to make them. A visual history spanning iMac to Apple Pencil, this hardcover volume is both a testament and a tribute to the meticulous processes of design, engineering and manufacturing that are singularly Apple.

CUPERTINO, California — November 15, 2016 — Apple® today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. "Designed by Apple in California," which covers products from 1998’s iMac® to 2015’s Apple Pencil®, also documents the materials and techniques used by Apple’s design team over two decades of innovation. “The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.” In the book’s foreword, Ive explains: While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say. We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative. "Designed by Apple in California" is...

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I grew up immersed in art books. My mother lectured on history of art and architecture and later taught art education. Some of my earliest memories involve seeing enormous books filled with everything from Michelangelo to Miro, and countless trips to museum and their gift shops, and all the books that inevitably followed us home. Our shelves were filled with them and our coffee table often overflowed. One of the biggest purchases I made as a child were copies of the original Graffiti Design hardcovers of The Dark Knight Returns and The Watchmen. They were over a hundred dollars each and drained me of my savings at the time. I couldn't believe books could cost so much. But, as I poured over the art and behind-the-scenes material, every page felt worth it. They, and the others I carefully added to my collection over the years, varied in price but each contained art I admired, stories that inspired me, and gave me something to hold that felt worthy of the material it contained. They're among the few physical books I still possess, the ones that fill my shelves and overflow my coffee table today. That's the background and baggage I bring with me to Designed by Apple in California. A new, lavishly —ludicrously — produced photo book, it aims to celebrate and document the historic collaboration between the late Steve Jobs and Jony Ive, and the crushingly brilliant industrial design team they put together at Apple. Eight years in the making, it includes 450 pictures spread across ...