Photoroom

Magic Studio’s appeal lies in its niche market. While editing features like automatic background removal and image templates are available in rival applications like Canva or Pixelcut, PhotoRoom specifically caters to online merchants. Magic Studio lets this customer base quickly create images ready to place into a selection of customizable templates presized for platforms like eBay, Shopify, and Etsy. Having played around with the feature myself, it’s apparent that the AI-generated images still have a way to go, with uploaded objects sometimes appearing distorted or replaced entirely. (In the picture below, you’ll see how one of the proposed images generated by the tool inexplicably swaps out my yellow water bottle for a red substitute.) The feature also struggles with accurately portraying hands, though some of the creations made using Magic Studio could pass for genuine lifestyle shots at a glance. Despite these early issues, the tool is faster and far more user friendly than making similar images in software like Adobe Photoshop. For merchants with no access to a real photography studio, the feature offers a way to quickly create unique product shots entirely on a mobile device. Most Popular • It’s not just you: Steam suddenly looks nice • Reddit CEO tells employees that subreddit blackout ‘will pass’ • Google is getting a lot worse because of the Reddit blackouts • Anker’s new Solix home solar battery system is a modular version of Tesla’s Powerwall • Automakers can’t...

PhotoRoom, an AI-based photo editing application primarily targeting e-commerce businesses, recently publicized a new alliance with Google Cloud. The partnership will utilize Google Cloud’s A3 instances, driven by NVIDIA graphics processing units (GPUs), and PhotoRoom’s acumen in managing extensive AI models. The objective is to provide high-quality images to a larger clientele, reinforcing PhotoRoom’s position as the fastest generative AI provider in the commerce arena. The collaboration anticipates an escalation in the pace of content provided to clients. It aims to cut down the production time of product content to less than an hour—a significant reduction from the previous timeline of several days—without compromising precision or quality. Small businesses and entrepreneurs stand to benefit from the efficiency and scalability offered by PhotoRoom. The reduced time and cost requirements for commercial photography production will offer a significant advantage to these businesses. Matthieu Rouif, CEO of PhotoRoom, stated, “We’re already processing 2 billion images per year, and we expect that to double in 2024, as more businesses adopt PhotoRoom’s generative AI technology. We clearly need a partner who can help us scale and meet the needs of our customers over the next few years. Google Cloud fits perfectly with PhotoRoom’s growth philosophy and provides the ideal foundation for our continued success with its capacity to scale, its flexibility, and its sustainable infrast...

Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. AI-powered photo editing app PhotoRoom claims that its platform’s newly added generative AI capabilities will decrease the time needed to produce photography content, reducing it to under an hour while ensuring optimal accuracy and quality. “By leveraging generative AI, we aim to benefit small businesses by enabling them to generate high-quality product photos quickly and affordably,” Matthieu Rouif, cofounder and CEO of PhotoRoom, told VentureBeat. “Our AI model allows users to create entire scenes around a product, all based on a single smartphone photo. This process reduces the need for studio photography, which would cost thousands of dollars to small businesses.” The partnership builds upon PhotoRoom’s recent launch of its Instant Backgrounds and Instant Shadows features, which use AI to enhance product shots. With these advancements, the company believes it can democratize the use of generative AI, empowering small and medium-sized businesses with cutting-edge technologies. Using generative AI to enhance photo editing speed PhotoRoom’s Rouif said that the company incorporated a trained diffusion AI model into its platform to generate images specifically for ecommerce and product photography. The integration of Google’s computing power and memory capacity now enables the application to achieve swifter, more precise and more scalable image ...