Souled store

  1. The Souled Store
  2. The Souled Store: operating revenue 2022
  3. Keeping it Trendy: The Souled Store’s social media strategy for customer retention & acquisition
  4. The Souled Store: operating revenue 2022
  5. Keeping it Trendy: The Souled Store’s social media strategy for customer retention & acquisition
  6. The Souled Store: operating revenue 2022
  7. Keeping it Trendy: The Souled Store’s social media strategy for customer retention & acquisition


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The Souled Store

Established in 2013, The Souled Store is your friendly neighbourhood store, helping you express yourself with cool, quirky merchandise. With products ranging from t-shirts, boxers, backpacks, and mobile covers, to socks, pins, badges, and a whole lot more, there's something for everyone. As India’s biggest brand for official, licensed merchandise, we work with your favourite movies, TV shows, sports teams, comedians, and musicians to bring you a wide range of kickass designs on your favourite products. Check us out at www.thesouledstore.com Never thought we'd get fan mail! We got this amazing package from Hitanshi Dave a few days ago, and we are over the moon! All of us at The Souled Store are filled with joy and gratitude. A big shout out to Hitanshi (Instagram: @qalakaar_saahiba) for her incredible design. It's these little things that keep us going! Souledsters! Our offline stores were buzzing with excitement for our recent superhero caricature portrait sessions. We made personalised portraits that captured unique personalities and strengths. Everyone left feeling like they could take on the world. Thanks to everyone who came out to join in the fun! • العربية (Arabic) • Čeština (Czech) • Dansk (Danish) • Deutsch (German) • English (English) • Español (Spanish) • Français (French) • हिंदी (Hindi) • Bahasa Indonesia (Indonesian) • Italiano (Italian) • 日本語 (Japanese) • 한국어 (Korean) • Bahasa Malaysia (Malay) • Nederlands (Dutch) • Norsk (Norwegian) • Polski (Polish) • Portu...

Glassdoor

Cons One of the co-founders(Harsh Lal) is the most know-it-all person one could ever meet. He needs to let people do their things they are best at and focus on hiring better people for more efficiency. In retail, all you would ever do would be mostly donkey work. They don't need smart people, they only need laborer's. They have Bad work culture in all of Retail. Managers are underqualified and foul-mouthed and also majorly sexists. Working extra hours like literally 12-13 hours straight. The HO people seem to get leaves whenever they want but the ones at the stores will never. If you really look forward to Retail as a career and have studied for the same, I would totally not recommend The Souled Store. No future here. Once you leave from here you'd realize that this experience doesn't matter at all. Lost all the respect for TSS as a brand that once was my favourite. Pros It's a classic case of a small, chaotic startup that pretends to be a big brand. A brand that pretends to be awesome, wholesome and fun, but in the background is toxic, insecure and confused. In the name of being progressive, the employees work like manual labourers, hardly anyone stays beyond a few months. Most people are young and inexperienced, and are wrecking their mental and physical health without realising it. The upper management - if you'd call it management - has no idea of how to make things better, leading everyone to believe that they are absolute geniuses. It's a self-absorbed lie that when ...

The Souled Store: operating revenue 2022

The most important statistics • Revenue of the apparel market in France 2014-2027, by segment • Revenue of the women's apparel market in France 2014-2027, by segment • Revenue of the men's apparel market in France 2014-2027, by segment • Revenue of the children's apparel market in France 2014-2027, by segment • Revenue of the women's clothing accessories market in France 2014-2027, by segment • Revenue of the men's clothing accessories market in France 2014-2027, by segment • Industry revenue of “wholesale of clothing and footwear“ in France 2012-2025 • Industry revenue of “retail sale of clothing in specialised stores“ in France 2012-2025 The most important statistics • Consumer Price Index (CPI) of clothes in France 2020-2023 • Consumer Price Index (CPI) of apparel and footwear in France 2020-2023 • Consumer Price Index (CPI) of shoes and shoe repair shops in France 2020-2023 • Consumer Price Index (CPI) of clothing items in France 2018-2023 • Consumer Price Index (CPI) of clothing accessories in France 2020-2023 • Annual Consumer Price Index for women's sportswear in France 2010-2021 • Annual Consumer Price Index for men's sportswear in France 2010-2021 • Annual Consumer Price Index for children's sportswear in France 2015-2021 The most important statistics • Turnover of the most valuable clothing retail brands in France 2019 • Leading 'men' brands among men in FR 2021, by number of users • Leading 'Underwear For Men' brands among men in FR 2021, by number of users • Le...

Keeping it Trendy: The Souled Store’s social media strategy for customer retention & acquisition

Scrolling through The Souled Store’s robust Instagram presence, we sit back to decode The Souled Store social media strategy that packs pop-culture-infused content and marvel-lous experience for its visitors. The Souled Store amasses a vast range of merchandise that includeT-shirts, shirts, dresses, backpacks, mugs, pins, socks, mobile covers, stationery, and now masks. The Souled Store social media strategy reflects the new age brand’s ethos. According to The online store aims to strengthen the brand’s personality visually and make it fun, friendly, quirky, and creative through social media. We find out how… The Souled Store Social Media Strategy Over 90% of The Souled Store’s marketing budget is spent on digital (Facebook, Instagram, Google, YouTube). On Facebook and Instagram, The Souled Store amplifies similar communication, whereas on Twitter the brand adds the occasional product updates. YouTube plays a vital role as it offers an added bonus to garner eyeballs for its video content. Facebook: 1.2 million likes Twitter: 9k followers Instagram: 72k followers Key hashtags: #thesouledstore, #celebratefandom, #expressyourself #officialmerchandise, #marvel, #onlineshopping, #onlinestores, #officialmerch, #instafashion, #souledarmy #harrypotter Overall, for reach, top-of-the-mind recall, and higher engagement, Instagram and Facebook help significantly in building The Souled Store shopper community. The company’s target audience, understandably, are young adults who are soci...

The Souled Store: operating revenue 2022

The most important statistics • Revenue of the apparel market in France 2014-2027, by segment • Revenue of the women's apparel market in France 2014-2027, by segment • Revenue of the men's apparel market in France 2014-2027, by segment • Revenue of the children's apparel market in France 2014-2027, by segment • Revenue of the women's clothing accessories market in France 2014-2027, by segment • Revenue of the men's clothing accessories market in France 2014-2027, by segment • Industry revenue of “wholesale of clothing and footwear“ in France 2012-2025 • Industry revenue of “retail sale of clothing in specialised stores“ in France 2012-2025 The most important statistics • Consumer Price Index (CPI) of clothes in France 2020-2023 • Consumer Price Index (CPI) of apparel and footwear in France 2020-2023 • Consumer Price Index (CPI) of shoes and shoe repair shops in France 2020-2023 • Consumer Price Index (CPI) of clothing items in France 2018-2023 • Consumer Price Index (CPI) of clothing accessories in France 2020-2023 • Annual Consumer Price Index for women's sportswear in France 2010-2021 • Annual Consumer Price Index for men's sportswear in France 2010-2021 • Annual Consumer Price Index for children's sportswear in France 2015-2021 The most important statistics • Turnover of the most valuable clothing retail brands in France 2019 • Leading 'men' brands among men in FR 2021, by number of users • Leading 'Underwear For Men' brands among men in FR 2021, by number of users • Le...

Glassdoor

Cons One of the co-founders(Harsh Lal) is the most know-it-all person one could ever meet. He needs to let people do their things they are best at and focus on hiring better people for more efficiency. In retail, all you would ever do would be mostly donkey work. They don't need smart people, they only need laborer's. They have Bad work culture in all of Retail. Managers are underqualified and foul-mouthed and also majorly sexists. Working extra hours like literally 12-13 hours straight. The HO people seem to get leaves whenever they want but the ones at the stores will never. If you really look forward to Retail as a career and have studied for the same, I would totally not recommend The Souled Store. No future here. Once you leave from here you'd realize that this experience doesn't matter at all. Lost all the respect for TSS as a brand that once was my favourite. Pros It's a classic case of a small, chaotic startup that pretends to be a big brand. A brand that pretends to be awesome, wholesome and fun, but in the background is toxic, insecure and confused. In the name of being progressive, the employees work like manual labourers, hardly anyone stays beyond a few months. Most people are young and inexperienced, and are wrecking their mental and physical health without realising it. The upper management - if you'd call it management - has no idea of how to make things better, leading everyone to believe that they are absolute geniuses. It's a self-absorbed lie that when ...

Keeping it Trendy: The Souled Store’s social media strategy for customer retention & acquisition

Scrolling through The Souled Store’s robust Instagram presence, we sit back to decode The Souled Store social media strategy that packs pop-culture-infused content and marvel-lous experience for its visitors. The Souled Store amasses a vast range of merchandise that includeT-shirts, shirts, dresses, backpacks, mugs, pins, socks, mobile covers, stationery, and now masks. The Souled Store social media strategy reflects the new age brand’s ethos. According to The online store aims to strengthen the brand’s personality visually and make it fun, friendly, quirky, and creative through social media. We find out how… The Souled Store Social Media Strategy Over 90% of The Souled Store’s marketing budget is spent on digital (Facebook, Instagram, Google, YouTube). On Facebook and Instagram, The Souled Store amplifies similar communication, whereas on Twitter the brand adds the occasional product updates. YouTube plays a vital role as it offers an added bonus to garner eyeballs for its video content. Facebook: 1.2 million likes Twitter: 9k followers Instagram: 72k followers Key hashtags: #thesouledstore, #celebratefandom, #expressyourself #officialmerchandise, #marvel, #onlineshopping, #onlinestores, #officialmerch, #instafashion, #souledarmy #harrypotter Overall, for reach, top-of-the-mind recall, and higher engagement, Instagram and Facebook help significantly in building The Souled Store shopper community. The company’s target audience, understandably, are young adults who are soci...

The Souled Store: operating revenue 2022

The most important statistics • Revenue of the apparel market in France 2014-2027, by segment • Revenue of the women's apparel market in France 2014-2027, by segment • Revenue of the men's apparel market in France 2014-2027, by segment • Revenue of the children's apparel market in France 2014-2027, by segment • Revenue of the women's clothing accessories market in France 2014-2027, by segment • Revenue of the men's clothing accessories market in France 2014-2027, by segment • Industry revenue of “wholesale of clothing and footwear“ in France 2012-2025 • Industry revenue of “retail sale of clothing in specialised stores“ in France 2012-2025 The most important statistics • Consumer Price Index (CPI) of clothes in France 2020-2023 • Consumer Price Index (CPI) of apparel and footwear in France 2020-2023 • Consumer Price Index (CPI) of shoes and shoe repair shops in France 2020-2023 • Consumer Price Index (CPI) of clothing items in France 2018-2023 • Consumer Price Index (CPI) of clothing accessories in France 2020-2023 • Annual Consumer Price Index for women's sportswear in France 2010-2021 • Annual Consumer Price Index for men's sportswear in France 2010-2021 • Annual Consumer Price Index for children's sportswear in France 2015-2021 The most important statistics • Turnover of the most valuable clothing retail brands in France 2019 • Leading 'men' brands among men in FR 2021, by number of users • Leading 'Underwear For Men' brands among men in FR 2021, by number of users • Le...

Keeping it Trendy: The Souled Store’s social media strategy for customer retention & acquisition

Scrolling through The Souled Store’s robust Instagram presence, we sit back to decode The Souled Store social media strategy that packs pop-culture-infused content and marvel-lous experience for its visitors. The Souled Store amasses a vast range of merchandise that includeT-shirts, shirts, dresses, backpacks, mugs, pins, socks, mobile covers, stationery, and now masks. The Souled Store social media strategy reflects the new age brand’s ethos. According to The online store aims to strengthen the brand’s personality visually and make it fun, friendly, quirky, and creative through social media. We find out how… The Souled Store Social Media Strategy Over 90% of The Souled Store’s marketing budget is spent on digital (Facebook, Instagram, Google, YouTube). On Facebook and Instagram, The Souled Store amplifies similar communication, whereas on Twitter the brand adds the occasional product updates. YouTube plays a vital role as it offers an added bonus to garner eyeballs for its video content. Facebook: 1.2 million likes Twitter: 9k followers Instagram: 72k followers Key hashtags: #thesouledstore, #celebratefandom, #expressyourself #officialmerchandise, #marvel, #onlineshopping, #onlinestores, #officialmerch, #instafashion, #souledarmy #harrypotter Overall, for reach, top-of-the-mind recall, and higher engagement, Instagram and Facebook help significantly in building The Souled Store shopper community. The company’s target audience, understandably, are young adults who are soci...

Glassdoor

Cons One of the co-founders(Harsh Lal) is the most know-it-all person one could ever meet. He needs to let people do their things they are best at and focus on hiring better people for more efficiency. In retail, all you would ever do would be mostly donkey work. They don't need smart people, they only need laborer's. They have Bad work culture in all of Retail. Managers are underqualified and foul-mouthed and also majorly sexists. Working extra hours like literally 12-13 hours straight. The HO people seem to get leaves whenever they want but the ones at the stores will never. If you really look forward to Retail as a career and have studied for the same, I would totally not recommend The Souled Store. No future here. Once you leave from here you'd realize that this experience doesn't matter at all. Lost all the respect for TSS as a brand that once was my favourite. Pros It's a classic case of a small, chaotic startup that pretends to be a big brand. A brand that pretends to be awesome, wholesome and fun, but in the background is toxic, insecure and confused. In the name of being progressive, the employees work like manual labourers, hardly anyone stays beyond a few months. Most people are young and inexperienced, and are wrecking their mental and physical health without realising it. The upper management - if you'd call it management - has no idea of how to make things better, leading everyone to believe that they are absolute geniuses. It's a self-absorbed lie that when ...