Apsara pencil

  1. History & Marketing Strategies of Hindustan Pencils
  2. Hindustan Pencils
  3. Nataraj and Apsara: All it started with a trio
  4. Is Dixon’s Ticonderoga Truly ‘The World’s Best Pencil’? We Don’t Think So.


Download: Apsara pencil
Size: 12.33 MB

History & Marketing Strategies of Hindustan Pencils

Company Name : Hindustan Pencils Pvt Ltd Founder : Harendra Bhaidas Sanghvi, Natvarlal Hiralal Patel and Kirti Bhaidas Sangvi Hindustan Pencils Pvt Ltd is one of the largest Pencil manufacturers of the nation catering to the needs of stationeries of about 50 countries across the world. The two brands under the umbrella of Hindustan Pencils Pvt. Ltd namely, Apsara and Nataraj are exported to many countries across the globe and has been the household brand of our nation, India. The non-toxic nature of the ingredients with wood being the main ingredient has made the product reliable and safe. Every child who has grown in India have used these pencils as a kid and definitely has fond memories attached to it. That is the essence on which Hindustan Pencils Pvt Ltd works in India. It is a brand loved by generations of people. Sharpeners, pencils, erasers, pens and scales are produced in-house to ensure quality standards of each and every product so that exporting them internationally becomes an easy process without any complications. How it all started The company was established in the year 1958 and has its headquarters in Mumbai. Since then it has been manufacturing writing implements and making student life a more enjoyable one. The company was incorporated as a Private Limited Company on March 15, 1955. It is a non- government company with authorized capital amounting to Rs 440,000,000 and with a paid-up capital of Rs. 349,027,008. Nataraj was the first brand under Hindustan ...

Hindustan Pencils

Hindustan Pencils Pvt. Ltd. is an Indian manufacturer of Nataraj and Apsara, and claims to be the largest pencil manufacturer in History [ ] The company was started in 1958 by friends B. J. Sanghvi (fondly called as Babubhai), Ramnath Mehra and Mansookani. It is now one of the most well known pencil manufacturing companies in India and it manufactures writing instruments; primarily wood-cased pencils, sharpeners, erasers and pens under the Nataraj and Apsara brands. Hindustan Pencils is a market leader with a 45% market share and is the largest manufacturer in It also produces a line of coloured pencils under the Colorama brand. In 2013, a law student in Brown n' Proud. Products [ ] • Sople. Supply Chain Management: Text and Cases. Pearson Education India. pp.408–. 978-93-325-1169-9. • . Retrieved 4 November 2019. • Mondal, Sudipto (8 June 2013). . Retrieved 4 November 2019. • Jha, Meeta (2015). The Global Beauty Industry: Colorism, Racism, and the National Body. Routledge. pp.81–82. 9781317557951. External links [ ] •

Nataraj and Apsara: All it started with a trio

N ataraj and Apsara pencil have created an enduring impact on every individual’s childhood. These are some memories which can never be erased. Just like the Nataraj’s advertisement says, ’some memories cannot be erased’. Growing up, you may have distanced yourself from the pencil, but the prints that it has left on your heart still remains fresh. BJ Sanghvi, Ramnath Mehra, and Mansukni were three best friends. In 1958, they established Hindustan Pencils in Mumbai, a firm they co-founded. Going to Germany helped them understand the pencil business. The Nataraj Pencil was the firm's initial offering. They created robust and cost-effective pencils as a result of their overseas education. People began to appreciate this pencil over time. Sanghvi eventually took over the company. Hindustan Pencils Pvt. Ltd. is one of the largest pencil producers, serving the stationery needs of over 50 countries worldwide. Apsara and Nataraj, two brands under the Hindustan Pencils Pvt. Ltd. umbrella, are exported to many nations throughout the world and holds the special place in every Indian’s home. Nataraj made its debut in 1958. Apsara Pencil has been in business since 1970. Its primary function was as a drawing pencil at first. Later, all products made under the name Nataraj were made under the name Apsara. Nataraj and Apsara's current product offerings include writing pencils, erasers, sharpeners, scales, wax crayons, oil pastels, mathematical instruments, water colors and many more.

Is Dixon’s Ticonderoga Truly ‘The World’s Best Pencil’? We Don’t Think So.

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