The designing of APSARA, a pool-type reactor, using enriched uranium fuel was conceptualized in 1955 by Dr.Homi Jehangir Bhabha, the great visionary and father of the Indian nuclear programme. The reactor was dedicated to the nation and named as APSARA by Pandit Jawaharlal Nehru.

Apsara is a brand of Hindustan Pencils Ltd, which also owns the Natraj brand. Natraj and Apsara together control 60-65% of the pencil market in India. According to The Business Line, Indian stationery market is worth around Rs 10,000 crores. With more than 250 million students and 10million schools, the market is huge and growing.

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