Decathlon sports tha

Decathlon’s second attempt to establish stores in the US has failed. The French superstore chain – owner of the Caperlan fishing brand – has closed its two shops in San Francisco four years after they opened. However, the closures do not mean the company is leaving the US. Instead, it will focus on online sales, making around 100,000 products available. Decathlon made its first attempt to establish itself in the US more than 20 years ago, with plans to expand to 200 outlets by 2009. Seven years later it had pulled all investment from the US market. It returned in 2019 saying that its plans for a new retail experience and new technology would help drive participation. It opened a 47,000 square foot store in April that year, followed by another of 38,000 square feet seven months later. In its initial foray into the US the company’s plan had been very different. Decathlon USA’s COO, Sophie O’Kelly, said at the time. “Our strategy then was to buy our way in by acquiring the 20-store MVP sporting goods retail chain,” she explained. “Competition from domestic players was one of the reasons for us eventually pulling out. This time around we are taking a completely different approach, building the business step by step and taking into account earlier learnings [from a small ‘lab’ shop opened in San Francisco in 2017]. “We will formulate future expansion plans as we develop the concept. We are confident that we can manage growth accordingly and turn this into a real opportunity. Fi...

For a safe, smooth, quick and easy checkout process with no assistance at our Decathlon Stores, you can now use the App. Simply scan a product you want to buy, order or both, pay for it using a debit card or credit card, and leave the store without waiting at the checkout counter. Soon, you will also be able to access and experience the entire offering of Decathlon Singapore’s 70+ sports and over 5,000 products by using the Decathlon mobile application! Choose from an array of gear and equipment that's designed to get you play-ready. - The Range: Whatever your choice of sport, the popular ones like football, running, cycling or you're looking for something niche like fishing, archery or horse riding, we've got you covered head to toe with the right gear that fits just fine and every piece of equipment that you may need to practice. - Innovation: Innovation is at the heart of what we do. We “Innovate smart” because we want to make sports easier for people who use our products. The 2-second pop-up tent that makes camping easier, the roll-on net that encourages playing table tennis on any flat surface or even the Kipsta Cage which can turn any ground into a football field are some of our innovation examples. Discover many such products on the app. - Everyday Low Prices: We believe that the benefit and joy of sports should be for the many, not the few. That's why every Decathlon product is designed keeping in mind its affordability and accessibility. Our obsession is to ...