Nothing phone

MORE FROM FORBES Nothing Phone (2): Cool New Details About The iPhone Rival By David Phelan We already knew it was going to be in July, but now we have the exact date and exact time of the unveiling. It’s Tuesday, July 11 at 4PM London time. That’s 1PM Eastern, or for west-coast early birds, 8AM Pacific. We already know some details. For example, Pei told me that they have been able to source superior components for this second generation phone. We also know that it will have better audio capabilities, matching in or out doing many rival handsets. And the distinctive transparent design found on all earlier. Nothing products will continue on the second phone as well. It’ll have a lower carbon footprint than the first generation model but a bigger battery inside. Oh, and we know the name of the new handset as well: Nothing Phone (2). And it looks like one of the most striking things about the first phone, the LEDs, which decorate the back of the phone, and are visible through its transparent glass case will continue to be a part on the second phone’s story. I’m told there will be greater functionality for the Glyphs as they are called on the next phone. The first phone, Nothing Phone (1) was a breath of fresh air for the smartphone industry, showing you could do more than just have a screen that covered the entire front of the phone. Flip the Nothing Phone (1) over and the transparent back and funky Glyphs made sure that everyone knew what phone you had. So, why is it a cred...

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At first blush, the appeal of the Nothing Phone 1 rests on its standout design and the strength of its story. The company clearly learnt lessons from its first product and the level of polish applied to the Phone 1 surpasses expectations, while unique features like its transparent back and glyph lighting marry novelty and functionality in a way that's absent from most other phones. Two-minute review Reading this, you're either here curious about who Nothing is and what the Phone 1 brings to the table compared to more well-known offerings, having never heard the name before or you're already clued-in on the story of the London-based startup and the existence of the Phone 1, wondering how the company's quick cultivation of talent and hype manifests when distilled into a smartphone. The Phone 1 is Nothing's second ever physical product released in its short existence, following on from 2021's Those inaugural buds set the tone for the kind of products the company aspires to make, defining a clear design aesthetic for both the brand and its wares that's been carried through to the Phone 1 and beyond. Now that the Phone 1 is here, it's clearly been made using more than just a check-list of me-too features; with a rear design unlike anything else on the market, functionality – like the Glyph Interface lighting on its back – that offer intrigue and whimsy, and an otherwise well-rounded and capable pairing of software and hardware. Sure, the cameras aren't class-leading and battery...

That could eventually change, however, given Nothing CEO Carl Pei previously that the company is “in discussions with some carriers in the U.S. to potentially launch a future product there.” He said the reason the company didn’t initially launch the phone in the US was because of the “additional technical support” needed to support the various networks in the country as well as the “unique customizations that [carriers] need to make on top of Android.”

There was a lot riding on Nothing’s Phone 1 launch this week. For months, the company’s CEO Carl Pei, who rose to prominence as one of the co-founders of OnePlus, has been making big promises about Nothing’s first smartphone. “Consumer tech, how did we let it get so boring?” the CEO asked rhetorically It’s a level of promise that I’m not sure any device could live up to, but I’ll be damned if I was going to be the one who missed out if Nothing succeeded. Sure, prior to the event, there were already signs that we were about to see something less like “a consumer tech revolution” and more like “a smartphone”— a midrange one, in fact, that wouldn’t even be sold in the US. But maybe the in-person event would shed more light on Nothing’s revolution. That’s what led me, on one of the hottest days of the year, down a series of nondescript alleyways in London trying to find the inauspicious location where Nothing had decided to hold the in-person portion of Tuesday’s launch. When you’re promised a revolution, your thoughts might turn to huge stadiums, the Brandenburg Gate, or perhaps a Parisian café. Nothing’s revolution would take place at its London design studio in Camden. If Pei’s good at one thing, it’s taking every opportunity to create “edgy” marketing. Ahead of the launch, Nothing plastered various European capitals with street posters that sat alongside advertisements for local gigs and festivals. The implication? This is more of a cultural event than a simple phone launc...