In copywriting, the goal is usually to make the sale. The writing is often medium or short form (e.g., the “Got Milk?” campaign) and has a clear, simple message meant to inspire action (e.g., milk is healthy, grab a gallon). Often copywriting directly addresses a customer problem, promises entertainment, or evokes an emotion.

It may seem like a silly question. But copywriting means different things to different people. So, let’s start with a formal definition first. Here is a quote from Wikipedia to help us with the meaning of copywriting …. “The act or occupation of writing text for the purpose of advertising or other forms of marketing.

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What is Copywriting? Copywriting is the art of writing text for marketing purposes. It’s designed to sell your products or services while establishing a voice for your brand. The main intention of copywriting is to persuade people to take a particular action, whether it’s purchasing, signing up for something, or any other type of conversion.

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