Creating go-to athletic apparel since 1902. Find activewear that supports your hustle. Shop Russell Athletic clothing today!

Many top sportswear brands, like Nike and UnderArmour, rely on strong, targeted messages reflected through their brand name. Make use of rhythm, alliteration, and metaphor to come up with a few name ideas. Using figures of speech can add originality to your name. But make sure it's easy to pronounce. 4.