Short video

The short-video landscape is exploding. Here’s how the main platforms—which also include Snapchat Spotlight, YouTube Shorts, Triller, and Dubsmash—stack up as venues for organic and influencer marketing, paid advertising, and social commerce. Why are short entertainment videos an important marketing trend? Both the user base and the amount of time spent in these venues are growing. As prime places for user-generated content (UGC) and influencer marketing initiatives as well, the apps are starting to play a larger role in social commerce. Which short-video platforms are the most important ones for US marketers to know about? TikTok is the clear leader. Instagram, Snapchat, and YouTube are still working on gaining momentum for their relatively new offerings. Standalone apps Triller and Dubsmash (the latter recently acquired by reddit) are two other players carving out niches. How can businesses use short videos for organic or influencer marketing? For some marketers, creating their own videos has helped increase organic engagement. Marketers are also using these platforms for social listening to discover trends. Partnering with creators is a significant opportunity on nearly all of the short-video platforms we examined. What are the ad opportunities in short videos? Of the properties we studied, only TikTok and Triller carry paid advertising, although the others plan to eventually. TikTok’s ad offerings are more plentiful than Triller’s at this point. One large advantage tha...

Beautiful still imagery, a dynamic website and well-crafted written content are all valuable pieces of the marketing puzzle. But these days, it’s high-quality video that takes the cake. Video remains one of the most powerful and effective ways to draw in and engage your target audience, thereby increasing the odds of converting them into loyal, paying customers. And one of the most impactful types of video to achieve these goals is short form. Let’s take a closer look at what short form video content is all about as well as the best way to start using it for your brand. What are short form videos? Short form videos, also known as micro-video content, are videos that last anywhere from just a couple of seconds to a minute. Many people question the validity of short form videos being more beneficial than longer content, particularly when it comes to budget compared to the final product. After all, we all want to feel as though we’re getting the most “bang for our buck.” But cramming as much information as possible into a video can actually be ineffective. And while longer video content certainly has its place, short form videos are excellent tools for marketing your brand, especially on social media. Simply put, shorter content is better at capturing the attention of your audience and, more importantly, holding their attention throughout the process. Here are four expert tips on how to leverage the power of short form video for your company. Focus on catching their eye quick...

The little puppy held by your favorite actor on your screen has already provided you a burst of happiness. Conveniently, videos automatically slide endlessly one after the other, displaying content chosen specifically for you by an algorithm. It’s so addictive that you suddenly realize an hour has already passed. The short video market in China is highly sophisticated and widely used, a growing part of the Just like the content on these platforms, the figures of the short video market in China are making heads dizzy. The [Source: Douyin, the #1 short video platform in China] Kwai / Kuaishou targets rural audiences in China In 2012, Kuaishou went from a GIF-making app “GIF kuaishou,” to a short video platform. In 2019 Q2, the app became the Tencent and Alibaba-backed Kuaishou, known as Kwai on the international market, is the biggest competitor of Douyin, with a higher percentage of male users. Targeting China’s grassroots society, [Source: Kuaishou, the #2 short video platform in China] Xigua, known for its high-quality content [Source: Xigua, a lesser known short video platform in China] Bilibili, from mangas to makeup Bilibili’s audience is far younger than other short video platforms, with 80% of the viewers falling into the 16-25 age bracket. Moreover, the average time spent daily on Bilibili exceeds 85 minutes, and the engagement is relatively high. As of now, brands in the tech and entertainment industry have attracted high retention and engagement on this online vid...

Today, short video platforms are transforming the content marketing industry like never before. From redefining the conventional way of storytelling, marketing, advertising to creating internet celebrities, these new-age With the assured increase in engagement, exposure, and conversion, the Wyzowl, a leading animator explainer video company, says that people share videos twice the rate than any other form of content. Table Of Content: • • • • • What are short videos? Short form videos are relatively short, lasting somewhere between a few seconds to a few minutes. What’s considered a short form video depends on the platform. For example YouTube shorts are upto 60 seconds long, Instagram reels are about 90 seconds long while Facebook reels are 15 seconds or less. This partnership allows VdoCipher to leverage Google Widevine’s DRM technology as base encryption ensuring the utmost security for your video content. Also, you do not need to worry about Widevine DRM contract, approval and time delay. Short videos can be of different forms, from lip-syncing to tutorials and how-to do demonstrations. Shorts are attention-grabbing and highly engaging with the aim to gain more likes and comments. They are gaining popularity on mobile devices where viewers need to consume content on the go. What’s the reason behind this sudden rise in popularity of these short video platforms? The main reason is its ‘snackable’ form. Short videos run between 30 seconds to five minutes, are so convenien...

It costs a lot of dough for a production company to make even a very short video for you. For a fraction of the cost, Biteable gives you access to everything you need to create short videos all the time. (Every day if you want.) We’re talking hundreds of templates and scenes, plus 24+ million video clips, images, animations, and royalty-free music. You also get the most intuitive video editing features available in an online video maker. Biteable’s Smart Editor does almost all the work for you, so that you can create the short video of your dreams in no time. Didn’t your momma ever tell you great things come in small packages? It’s true — especially when it comes to videos made for social media. Short is best. When you want to stand a notch above your competitors, hit your audience fast and hard with eye-catching visuals and punchy text. Without it, your viewers will scroll on by. Sure, you can start with a Biteable template, but don’t stop there. Biteable makes it easy to edit your short video as much or as little as you like. Change colors, swap out text, add custom video clips, and include a soundtrack. With Biteable’s brand builder tool, you can even auto-apply your colors and logo to your entire video with a single click. By the time you get done with your short video, no one will believe you made it yourself. *Choose a brandable template and/or brandable scenes to access the brand building feature. When it comes to video content on social media, shorter is better. So...