Who is the brand ambassador of gujarat tourism?

Piyush Pandey had only 6 minutes in hand to pitch the ‘Khushboo Gujarat Ki’ campaign to the then CM of Gujarat, Narendra Modi. How those 6 minutes defined the Gujarat Tourism Advertising Journey through a successful campaign, we find out! Ad veteran Piyush Pandey was quoted recalling his experience working with PM Narendra Modi, who was then the Chief Minister of the state, for the Gujarat Tourism project. “The PM, on a lighter note, had then said that I will keep on speaking about Gujarat but you have to give a story only in six minutes.” The rest as they say is history which formed the Gujarat Tourism advertising journey. Branding ‘Tourism in Gujarat’ – How & When? The initial push to garner foreign attention and domestic tourists came when the Ministry of Tourism kickstarted an umbrella destination branding of the country under ‘Incredible India’. The campaign portrayed the scenic beauty of Bharat along with vivid moods of the dynamic culture and traditions housed for centuries. Supplemented by a strong narrative and attractive branding elements, the campaign touched a significant success ratio and generated tremendous recall value. However the central ministry’s ‘Incredible India’ saga along with aggressive marketing of ‘Kerala Tourism’ as ‘God’s Own Country’ posed a competitive ground for states like Madhya Pradesh, Goa, Gujarat, and Rajasthan who were gazing opportunities to standout. Tourism Corporation of Gujarat, operating under the brand of Gujarat Tourism, a gov...

Saputara, Gujarat: Bollywood icon and Gujarat brand ambassador Amitabh Bachchan, who has promoted areas like Kutch and Dwarka, will lend his rich baritone and charismatic presence to attract tourists to some more picturesque spots in the state, including this pretty hill station. This was revealed by Kamlesh Patel, chairman of Tourism Corporation of Gujarat Ltd (TCGL), on the sidelines of an event to promote Gujarat's only hill station Saputara as a tourist spot. "Amitabh Bachchan will be coming to Gujarat for a seven-day shoot at the end of September. He will shoot in Saputara, Ambaji, Adalaj step wells and the Buddhist circuit," Patel told IANS. Bachchan has so far promoted the Kutch region, Dwarka, Somnath and Gir National Park. These places have seen an increase in tourist arrivals, including a 30 percent rise in foreign travellers, said Patel. "Gujarat's tourism has grown and now we stand on fifth spot among states in India, after Rajasthan, Kerala, Maharashtra and Goa," Patel said. Saputara, or the land of snakes, is a picturesque hill station in Dang district of Gujarat, just a kilometre away from the Maharashtra border. It is located in the Sahyadri hills and has a cool climate. "The Gujarat government wants to make Saputara a major hill station getaway for tourists and we are developing the place with appropriate infrastructure," he said. The state also has a rich Buddhist heritage in the form of rock-cut caves and edicts across Sabarkantha, Vadnagar, Junagadh, Ra...

The move by Bhujbal is said to browbeat renowned actor Amitabh Bachchan who is the brand ambassador of Gujarat. Others besides Bachchan who are tourism brand ambassadors include actor Aamir Khan for the Indian Tourism Board and cricketer Mahendra Singh Dhoni for Jharkhand state. Speaking to the media on Thursday, Bhujbal said that he sent the letter to Tendulkar as he wanted him to be the state’s tourism brand ambassador considering that Maharashtra would be celebrating 2011 as the "Year of Tourism." The senior Nationalist Congress Party (NCP) minister underlined the need for publicity initiatives to attract more foreign tourists and revenues to the state. “I have requested Nationalist Congress Party chief and federal Agriculture Minister Sharad Pawar to try to get acceptance from Tendulkar to be the state’s brand ambassador,” he said. “There are many important historical, religious and other tourist places. Like the state of Kerala, Maharashtra has a long 720 km of sea shore. There are some back-water places, and Maharashtra state’s name is now visible on the world medical tourism map. However, these tourist locations have been neglected due to lack of proper information.” Tendulkar has not offered any comments so far on the offer, but sources said that the cricketer in all probability will accept the proposal. Tendulkar had earlier been the brand ambassador of Brihan Mumbai Municipal Corporation (BMC) and campaigned for their “Save Water” project. In another development,...

0 Amitabh Bachchan is promoting Gujarat with his customary style and elegance. The megastar who is recovering from abdominal surgery and is scheduled to undergo a second one, has starred in English and Hindi versions of a promo for Gujarat Tourism. The ad has Bachchan speaking about among other sights in Gujarat, the Rann of Kutch and Somnath. Looking like a million bucks and with his golden baritone lighting up the promo, this ad campaign called ‘Khushboo Gujarat Ki’ featuring the state’s brand ambassador Here’s the English version of the promo. Enjoy! And here’s the Hindi version!

TNN / Feb 04, 2023, 18:12 (IST) Congratulating Lt Governor Manoj Sinha-led UT government for promoting sports in Jammu-Kashmir, Union minister for youth affairs and sports Anurag Thakur said on Saturday that the sportspersons joining the 3rd Khelo India National Winter Games from across the country will be the 'brand ambassador' of the new Jammu Kashmir. TNN / Nov 04, 2022, 07:41 (IST) The state tourism department will appoint a brand ambassador for its soon-to-be-out 'women tourism' policy to promote safe tourism for women travellers. Called the 'Aai' tourism policy, the initiative will likely include discounted tours conducted by the Maharashtra Tourism Development Corporation (MTDC), and tie-ups with hotels and resorts across the state that will offer women friendly stays. IANS / May 25, 2023, 13:48 (IST) The trailer, which was launched at the Cannes Market, days after a popular session on Australia-India co-production at the India Pavillion, gives a glimpse of the extraordinary journey of Hindi cinema and its remarkable role in shaping India's perception in Australia.

Celebrities have always been promoting and endorsing goods and services because of the social status they have. Amitabh Bachchan Amitabh Bachchan has been very involved in social work. Amitabh donated Rs. 11 lakh to clear the debts of nearly 40 beleaguered farmers in Andhra Pradesh. He also donated Rs. 30 lakh to clear the debts of some 100 farmers in Vidarbha. In 2010, he donated Rs. 11 lakh for Resul Pookutty’s foundation, a medical centre at Kochi. Amitabh Bachchan also donated Rs. 2.5 lakh to Delhi Police constable, Subhash Chand Tomar’s family, who died after succumbing to injuries during anti-gang rape protest for the2012 Delhi gang rape. Big B, as he is popularly called, is the brand ambassador for Gujarat Tourism. Initially not all were in favor of agreeing with Chief Minister Narendra Modi’s decision to make Amitabh Bachan the brand ambassador. But all those who disagreed had to cut a sorry face since revenues have picked up ever since Mr Bachchan has been promoting tourism in Gujrat. Shah Rukh Khan Shah Rukh Khan is a frequent television presenter and a stage show performer. The media often label him as “Brand SRK” because of his many endorsements and entrepreneurship ventures. Khan’s philanthropic endeavor have provided healthcare and disaster relief, and he was honored with UNESCO’s Pyramide con Marni award in 2011 for his support of children’s education. Shah Rukh’s Khan became the son of Bengal when he bought the IPL cricket team Kolkata Knight Riders. He was...

The Gujarat government on Monday termed as unfortunate the Kerala government's decision to back out of the proposal to make Amitabh Bachchan its brand ambassador to promote its tourism. "The CPI-M government's decision is unfortunate... There is some misunderstanding. Bachchan is not the brand ambassador of Gujarat but its tourism," Tourism and Health Minister Jay Narayan Vyas told reporters here. "Amitabh Bachchan is a star who has very few parallels in India. Bachchan and Sachin Tendulkar have achieved acclaim and success through hard work and talent. They are national talents and we should respect them," Vyas said. Asked if Bachchan will participated in the golden jubilee celebrations to be held on May 1, Vyas said: "Bachchan being our brand ambassador does not need an invitation to come to Gujarat. When he endorses a brand, Bachchan verifies it thoroughly. If he has agreed to promote Gujarat tourism, it is due to its merits." A few weeks ago, the Kerala government had invited Bachchan to become the brand ambassador for state tourism. After he accepted the offer, CPI-M Politburo member Sitaram Yechury came out strongly against the move, saying it would be inappropriate for a Left-ruled state to make a person its brand ambassador who was also a brand ambassador of Gujarat under the Narendra Modi government. Vyas, heading a delegation, said he would like to meet Kerala Chief Minister V S Achuthanandan and his Kerala counterpart Kodiyeri Balakrishnan during his four-day st...

Amitabh Bachchan has finally made a new Gujarati connection. Yes! He is now the brand ambassador of the state of Gujarat. He has lent his voice and his face for the promotion and development of a state that prides itself in having one of the finest infrastructures and speedy development in almost all the sectors. This was the essential reason why Mr. Bachchan even suggested being associated with the state. During a special screening of his film Paa that took place in Gujarat for some of the senior dignitaries, Big B was so impressed with Mr. Modi and Gujarat that he made an offer to do whatever he could to further the cause of tourism and development in the state. Taking the offer on a serious note, Mr. Modi sent a letter to Big B offering him the post of Gujarat's brand ambassador which he accepted in all humility.