Ahara

Month Year Active AAY RC Count Active AAY Members Count Active PHH RC Count Active PHH Members Count Allocated Quantity Rice(MTs) Allocated Quantity Ragi(MTs) Allocated Quantity Jowar(MTs) Allocated Quantity Coarse Grains (Ragi + Jowar)(MTs) Total Allocated Quantity (Rice + Coarse Grains)(MTs) January 2022 1094612 4552538 10675373 35798744 215264.08 742.27 7.15 749.42 216013.50 February 2022 1095668 4558758 10693721 35989139 213942.20 64.03 4.23 68.26 214010.46 March 2022 1096264 4561718 10474751 35712578 216515.61 34.25 5.37 39.62 216555.23 April 2022 1095266 4558401 10420172 35615003 193232.63 22316.76 3.44 22320.20 215552.83 May 2022 1093961 4543503 10410798 35633658 150174.72 40718.74 27161.92 67880.66 218055.38 June 2022 1089719 4504584 10393016 35563756 106253.08 79937.70 32414.53 112352.23 218605.32 July 2022 1091853 4490178 10411034 35605639 107030.64 80853.12 32637.85 113490.97 220521.61 August 2022 1090227 4463362 10407991 35520600 182072.67 34986.74 6174.29 41161.04 223233.70 September 2022 1090098 4459815 10443214 35659157 154208.08 61674.33 2958.30 64632.63 218840.71 October 2022 1090248 4463911 10441072 35723735 178657.46 38877.91 279.58 39157.49 217814.94 November 2022 1090019 4467851 10439229 35795904 178150.28 41459.02 69.02 41528.04 219678.33 December 2022 1090506 4473340 10437513 35864862 218006.36 1932.65 30.18 1962.83 219969.19 January 2023 1090580 4473098 10436565 35887107 218265.23 67.42 7.44 74.87 218340.10 February 2023 1090355 4477224 10400400 358...

WHAT IS AHARA? Ahara is one of the important pillars of Ayurveda. It means that it is one of the basic principles upon which health, happiness and harmony rests. It is concerned with diet and lifestyle and is essentially preventive in nature. It is not only the food that we consume, but also what each of the 5 senses (eyes-sight, nose-smell, ears-hearing, tongue-taste, skin-touch) absorb from all that they come into contact with. Our life revolves around food. We begin each day and end each day with some intake of food! Some of us live to eat and yet some eat to live! The first cry of a newborn is for nourishment from his/her mothers milk and touch. From the first moment of our lives, food is one of the most important ingredient for a healthy body and mind. In todays time, restaurants are totally packed. Take out food centers are overflowing with orders. Grocery stores have long lines. When we see a beggar on the streets, he is begging for money so as to feed himself & his family. Food is his primary thought. In our fast paced life today, fast foods are on the rise. We eat quickly, foods that are prepared with shortcuts and we find relief in filling the stomach and senses rather than nourishing and energizing the body. Protein shakes are taken as ‘fillers’ and nutrition. There is a complete lack of attention to the process of eating. There are several gadgets in the kitchen today for cooking aid but eating out or taking food out is the latest fad of this century. New and o...

Mitahara means “the habit of moderate food” and is considered one of the yamas by certain Hindu philosophical schools. From Sanskrit, mita means “moderate” and ahara means “diet” or “food consumption.” Mitahara is a yogic virtue that centers on awareness while consuming food and drink, and the effects that nutrition and over-consumption have on the mind and body. Many yogis that practice a sattvic diet also implement the principle of mitahara by mindfully eating in moderation. As a yama, mitahara is one of the central virtues to yogic philosophy; yamas are the duties or observances recommended by yogic philosophy and teaching as part of the path of yoga. These yamas are practices that are considered to be outer observances. They are a way of applying the behavioral codes of yoga to the way the yogi relates to the world. They are considered to be a valuable and highly relevant guide to help yogis live an ethical life. In practice of mitahara, yogis strive to keep the stomach one-fourth empty of food at mealtime. It is believed that this allows sufficient room for healthy digestion. Those with a spiritual practice may wish to offer food to the Divine before consumption as an additional custom of mitahara. During These Times of Stress and Uncertainty Your Doshas May Be Unbalanced. To help you bring attention to your doshas and to identify what your predominant dosha is, we created the following quiz. Try not to stress over every question, but simply answer based off your intu...

Julie Wainwright, founder and former CEO of the publicly traded, luxury online consignment company The RealReal, is back with a new startup. Called According to Ahara, for example, its tests can tell the company how effectively someone is metabolizing specific nutrients; how healthy his or her cells are; and which tests an individual’s blood levels for key nutrients like vitamin D and Omega 3s. Wainwright isn’t a wellness expert, but after leaving The RealReal last June after running the company for 11 years, she teamed up with Ahara is currently in beta and, according to its own literature, will operate a freemium model that provides special benefits to “premium” members. That the operation appears to require far fewer resources than The RealReal isn’t surprising. Wainwright — who earlier led the dot.com-era company Pets.com — is coming off of a business that’s beloved by its customers but highly challenging from a margins perspective. In Though The RealReal was a “really good idea,” creating a far more vibrant second-hand luxury goods market, the “challenge with the model is that it is very capital intensive. The storage of the garments is expensive. The way that they procure in such a white-glove manner is expensive.” Wainwright “executed really well on the vision, but driving a profitable machine and taking the cost out of it is just very hard to deal with in that business because it’s all basically one-off unique pieces of fashion product, and they all have to be grad...

Los Angeles, CA - AHARA, the only food-first personalized nutrition solution that translates clinically-validated science into practical nutrition recommendations for optimal health, announces its beta launch with $10.25M in funding led by Greycroft with participation from Headline, SHAKTI, Dr. Samuel Jampolis, Co-founder Wainwright, and Sandy Sholl. Los Angeles, CA - AHARA, the only food-first personalized nutrition solution that translates clinically-validated science into practical nutrition recommendations for optimal health, announces its beta launch with $10.25M in funding led by Greycroft with participation from Headline, SHAKTI, Dr. Samuel Jampolis, Co-founder Wainwright, and Sandy Sholl. AHARA leverages the power of multiple data inputs from a scientifically developed health questionnaire, as well as genetic, epigenetic and biomarker testing. It then combines that data using a patent-pending, AI-enabled algorithm. The output identifies an individual’s key nutrients and provides ultra-personalized nutrition recommendations and a practical and actionable way to get them. AHARA is clinically-validated by 300+ scientific studies and backed by an advisory board made up of industry-leading doctors, clinicians and nutrition professionals including: • Kathie M. Swift, MS RDN LDN FAND EBQ, Co-Founder, Integrative & Functional Nutrition Academy • Martin Kohlmeier, MD, PhD, Professor and Director, Nutrigenetics Laboratory, University of North Carolina • Ahmed El-Sohemy, PhD,...

Serial CEO Julie Wainwright is building a new business after departing The RealReal last year. Her new venture, a nutrition technology company called Ahara, Julie Wainwright at the 2017 Vanity Fair’s Founders Fair. Getty Images for Vanity Fair In the emerging nutrition technology ecosystem, Ahara could benefit from Wainwright’s experience in the consumer tech industry. Who is Julie Wainwright? Over her 44-year career, Wainwright has worked as the CEO for seven companies, including software company Berkeley Systems for three years beginning in 1994, online video store Reel for two years beginning in 1997, photo-editing software company Bellamax for three years beginning in 2003 and wellness site SmartNow for three years beginning in 2008. Most recently, she founded The RealReal, The executive has had her share of corporate challenges. As the chief executive of Pets.com, a pet supplies retailer, Wainwright took the company public in 2000 before shuttering it just nine months later. A “I became sort of a pariah,” Wainwright said in a 2017 The company’s public failure limited Wainwright’s job options, which led her to start her own company, she said in an interview with Forbes in 2021 when it named her in its “50 Over 50” list. After taking time off and working a few jobs, Wainwright founded SmartNow in 2008, but it didn’t stick. Then came The RealReal. She wasn’t afraid of failing because she had already experienced that with Pets.com, and it made her a stronger person, she s...