Amazon share price today

Stock splits were all the rage early this year as indexes hovered near record highs, with companies from Amazon.com Inc. to Alphabet Inc. announcing them to make their share prices more alluring to individual investors. A few months on, the market has taken care of the problem. Amazon, whose 20-for-1 split took effect Monday, is among companies whose stocks have tumbled since the moves were announced amid a broad market selloff that’s been especially painful for the technology sector. Shares of the e-commerce giant rose 2% in New York after the split, but shares are still down about 10% since reporting the plan in March. Alphabet, which announced a similar proposal in February, is down 17% since then.

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Amazon ( 0.55%) and its investors didn't have the best 2022. The stock lost nearly 50%, and the company reported its first annual loss in almost a decade. Higher inflation and a rapid ramp-up of its fulfillment network were costly for the company. And investors started to wonder just how long this e-commerce giant's earnings and share price would remain in the doldrums. Fast forward to today, and Amazon's luck seems to have changed. The stock has soared more than 40% so far this year. And earnings are showing signs of improvement. But this isn't exactly "luck." Amazon has made efforts to turn things around -- and investors have taken notice. Now you may be thinking of the company's future potential: Should you buy, sell, or hold this popular stock? Let's find out. The impact of rising inflation First, let's look at the recent past, and that means Amazon's troubled times. Rising inflation has hurt the company in two big ways. It weighed on Amazon's costs and left consumers with less money to spend on Amazon.com. It also left businesses with smaller budgets to spend on Amazon Web Services' (AWS) cloud computing offerings. Another problem? After enormous demand during the early days of the pandemic, Amazon quickly doubled its fulfillment network. But in more recent times, it hasn't been able to use all that capacity. As a result, the company's But Amazon took action right away to tackle these headwinds. It immediately worked on its cost structure and announced 27,000 job cuts...