Instamart

Gurumurthy will be on a sabbatical for a few months before taking up a new role within Swiggy, the source said. Prior to joining Swiggy in 2020, he was head of sales at pharmaceutical major Cipla. An IIM- Bangalore graduate, Gurumurthy has also had stints at Cadbury chocolate maker Mondelez International along with having spent many years as a consultant at AT Kearney. Swiggy chief executive Sriharsha Majety has sent an internal note about the developments to a select few senior leaders, ET has learnt. Addepalli has been with the food and hyperlocal delivery platform since 2015 and has been the CEO of its subscription-based milk and grocery delivery service He was promoted as cofounder in 2021, a year after The changes in Instamart's top leadership come at a time when Swiggy is facing new challenges. Instamart is lagging rival In the first six months of 2022, Instamart recorded a gross merchandise value (GMV) of $257 million compared to the $270 million GMV recorded by Zomato-owned Blinkit, the report added. Swiggy had fired 380 employees this year as its core food delivery business has slowed down. Meanwhile, rival Swiggy’s food delivery business is headed by former Oyo executive Rohit Kapoor. He took over as the chief executive of the food marketplace in August 2022. Grocery in focus Swiggy is doubling down on the grocery category. It recently rebranded and repurposed the Supr Daily app into a premium grocery delivery service called Insanely Good. “Insanely Good by Swigg...

Instacart makes it easy to order from your favorite stores. Shop for items from stores near you, with a selection of more than 500 retailers and trusted local grocers across North America. Then, Instacart will connect you with a personal shopper in your area to shop and deliver your order. Contactless delivery is available with our “Leave at my door” option. You can track your order’s progress and communicate with your shopper every step of the way using the Instacart app or website. Instacart also offers curbside pickup at select retail locations. Simply place your order and choose a pickup time, and a shopper will prepare your order at the store. When you get to the store, use the Instacart app to notify us. Depending on the store, a shopper or store employee will bring the groceries to your car, or you can pick them up at the designated area. You don’t need a membership to order with Instacart. In fact, you can even order from warehouse clubs, like Costco, Sam’s Club, and BJ’s Wholesale Club, without a retailer club membership. To get started, create an account, select the store you want to shop, and place your order. New customers may be eligible for free delivery promotions. Delivery: Fees start at $3.99 for same-day orders over $35. Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35. Pickup: There may be a “pickup fee” (equivalent to a delivery fee for pickup orders) on your pick up order. Service fees: Service fees var...

Vitals: 40+ Marketing Apps brings together 40+ apps to build trust, capture leads, increase conversion rate and boost average order value. Display the widget on home, product & collection pages. Automatically request product reviews via email, also after delivery. Reviews can be marked as verified and can be replied to by the merchant.

The leaflet that accompanies an Instamart order says, “Swiggy redefined the way you order food. Now, we are redefining the way you order groceries.” Instamart, Swiggy’s brand-new cloud grocery initiative, is currently piloting in Bengaluru and Gurgaon. The last couple of years have seen Swiggy expand beyond its core restaurant delivery offering, to hyperlocal logistics with Swiggy Genie, and then daily need deliveriesthrough its acquisition of All cloud groceries solve for the frustration of outdated inventory and non-availability of items in brick and mortar stores. Swiggy is aware that its offering and value proposition need to be sharply differentiated. Based on the insight that households order a limited subset of products every day, Swiggy Instamart promises to deliver your order within 45 minutes, from 7 am to 1 am. The promise of this high-convenience model is backed by ‘dark stores’ and a hub-and-spoke configuration of micro-fulfillment pods. But that’s not all – the Instamart user experience is a far cry from the vanilla, functional interfaces that most grocery apps present. We spoke with Srinath Rangamani, Head of Design at Swiggy, to understand the thinking behind the Instamart interface and user experience design. Restoring the ‘Joy of Shopping’ Groceries are an everyday affair and their purchase is a personal, often emotional act. Unlike the in-store experience, online grocery shopping lacks the same opportunity for discovery that a shopper might have as they ...

The leaflet that accompanies an Instamart order says, “Swiggy redefined the way you order food. Now, we are redefining the way you order groceries.” Instamart, Swiggy’s brand-new cloud grocery initiative, is currently piloting in Bengaluru and Gurgaon. The last couple of years have seen Swiggy expand beyond its core restaurant delivery offering, to hyperlocal logistics with Swiggy Genie, and then daily need deliveriesthrough its acquisition of All cloud groceries solve for the frustration of outdated inventory and non-availability of items in brick and mortar stores. Swiggy is aware that its offering and value proposition need to be sharply differentiated. Based on the insight that households order a limited subset of products every day, Swiggy Instamart promises to deliver your order within 45 minutes, from 7 am to 1 am. The promise of this high-convenience model is backed by ‘dark stores’ and a hub-and-spoke configuration of micro-fulfillment pods. But that’s not all – the Instamart user experience is a far cry from the vanilla, functional interfaces that most grocery apps present. We spoke with Srinath Rangamani, Head of Design at Swiggy, to understand the thinking behind the Instamart interface and user experience design. Restoring the ‘Joy of Shopping’ Groceries are an everyday affair and their purchase is a personal, often emotional act. Unlike the in-store experience, online grocery shopping lacks the same opportunity for discovery that a shopper might have as they ...

Vitals: 40+ Marketing Apps brings together 40+ apps to build trust, capture leads, increase conversion rate and boost average order value. Display the widget on home, product & collection pages. Automatically request product reviews via email, also after delivery. Reviews can be marked as verified and can be replied to by the merchant.

Instacart makes it easy to order from your favorite stores. Shop for items from stores near you, with a selection of more than 500 retailers and trusted local grocers across North America. Then, Instacart will connect you with a personal shopper in your area to shop and deliver your order. Contactless delivery is available with our “Leave at my door” option. You can track your order’s progress and communicate with your shopper every step of the way using the Instacart app or website. Instacart also offers curbside pickup at select retail locations. Simply place your order and choose a pickup time, and a shopper will prepare your order at the store. When you get to the store, use the Instacart app to notify us. Depending on the store, a shopper or store employee will bring the groceries to your car, or you can pick them up at the designated area. You don’t need a membership to order with Instacart. In fact, you can even order from warehouse clubs, like Costco, Sam’s Club, and BJ’s Wholesale Club, without a retailer club membership. To get started, create an account, select the store you want to shop, and place your order. New customers may be eligible for free delivery promotions. Delivery: Fees start at $3.99 for same-day orders over $35. Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35. Pickup: There may be a “pickup fee” (equivalent to a delivery fee for pickup orders) on your pick up order. Service fees: Service fees var...

Gurumurthy will be on a sabbatical for a few months before taking up a new role within Swiggy, the source said. Prior to joining Swiggy in 2020, he was head of sales at pharmaceutical major Cipla. An IIM- Bangalore graduate, Gurumurthy has also had stints at Cadbury chocolate maker Mondelez International along with having spent many years as a consultant at AT Kearney. Swiggy chief executive Sriharsha Majety has sent an internal note about the developments to a select few senior leaders, ET has learnt. Addepalli has been with the food and hyperlocal delivery platform since 2015 and has been the CEO of its subscription-based milk and grocery delivery service He was promoted as cofounder in 2021, a year after The changes in Instamart's top leadership come at a time when Swiggy is facing new challenges. Instamart is lagging rival In the first six months of 2022, Instamart recorded a gross merchandise value (GMV) of $257 million compared to the $270 million GMV recorded by Zomato-owned Blinkit, the report added. Swiggy had fired 380 employees this year as its core food delivery business has slowed down. Meanwhile, rival Swiggy’s food delivery business is headed by former Oyo executive Rohit Kapoor. He took over as the chief executive of the food marketplace in August 2022. Grocery in focus Swiggy is doubling down on the grocery category. It recently rebranded and repurposed the Supr Daily app into a premium grocery delivery service called Insanely Good. “Insanely Good by Swigg...