Limeroad

Fashion retailer V-Mart Retail has signed a definitive agreement to acquire online fashion marketplace LimeRoad at a lump-sum amount of Rs 31.12 crore, according to the company’s regulatory filings filed with NSE (National Stock Exchange). This is a distress sale as LimeRoad has raised over $50 million from investors such as Tiger Global, Matrix Venture Partners, Lightspeed among others. “V-Mart Retail Limited has entered into a business transfer agreement on October 17 with A.M. Marketplaces Private Limited (LimeRoad) and certain other parties for the acquisition of its LimeRoad Business,” mentioned filings. According to the filings, the acquisition of LimeRoad will help VMart to expand its presence in Omni channel value fashion retail. Vmart will also invest Rs 150 crore in LimeRoad to scale omnichannel biz. The firm will continue to operate LimeRoad as an independent business unit. Suchi Mukherjee, the founder of LimeRoad will join V-Mart’s leadership team as CEO of LimeRoad and the Omni-channel business whereas Ankush Mehra co-founder of LimeRoad continues as COO. The acquisition appears to be a good deal for LimeRoad which has been struggling to raise new money for the past couple of years. LimeRoad joins the ranks of several fashion-focused e-commerce companies which got acquired in a distress sale. The list includes Voonik, YepMe, Zovi and Koovs among others. Limeoad’s struggle could also be evident from its shrinking scale which dwindled 13% to Rs 69.31 crore in FY...

Growing at a 30% compound annual growth rate, the ecommerce industry is certainly emerging as one of the most popular industries in India. Online marketplaces of varying niches, are rising and dominating the Indian market that was once known for its mom and pop stores. LimeRoad, one of the first women's social shopping sites, is currently among the most well-known shopping destinations of the Indians. Dealing primarily in clothing and accessories for men, women, and children, at the end of 2017, LimeRoad claimed to have scaled 150% in terms of revenue, traffic, and more and had also successfully secured the 2nd spot in the online fashion vertical, as mentioned by Suchi Mukherjee. Suchi Mukherjee is an LimeRoad. Founded in 2012, Suchi Mukherjee is the Founder and CEO of LimeRoad, who founded the company with Ankush Mehra and Prashant Malik. While Malik has parted with the organisation, Mehra is still serving as the Co-founder and Director of A.M Marketplaces Pvt. Ltd., the parent company of LimeRoad, and Mukherjee is helming LimeRoad. She aimed at creating the largest women's-only marketplace in South East Asia. She has been conferred with various awards owing to her contributions in ascending business and comprehending consumer technology. In 2011, Global Women's Forum voted her No. 1 among 15 "Rising Talent- global leaders under 40" via World Women's Forum. So, without further ado, let's dive into the Life and Career of Suchi Mukherjee and the successful journey that Such...

Type of site ( Availablein Areaserved India Suchi Mukherjee, Ankush Mehra CEO Suchi Mukherjee A M Marketplaces Pvt Ltd URL .limeroad .com Commercial no Registration Required Launched 2012 Currentstatus Active Limeroad is an Indian It is India's first women's Background [ ] Limeroad was founded in 2012 by Suchi Mukherjee, Manish Saksena and Ankush Mehra as a fashion marketplace for women. The company raised US$5 million Series A round of funding from In 2016, Limeroad came into partnership with the Limeroad competes with e-commerce companies such as Awards [ ] Year Award(s) Awarding organisation Result Ref. 2015 Coolest Start-up of the year Won 2015 Infocom Woman of the Year - Digital Business Won 2016 Unicorn Start-up Award Won 2017 ET Startup Award Nominated See also [ ] • • • References [ ] • ^ a b • Anand, Shelly (2016-04-18). • ^ a b Chopra, Arushi (2016-11-17). • Sangwan, Sujata (2017-03-07). • Singh, Priyanka (2013-05-23). • Mukherjee, Jui (2018-06-17). • • ^ a b Chengappa, Sangeetha (2018-01-20). • Chaudhary, Apurva (2013-09-27). • ^ a b Khan, Taslima (2015-06-21). • • Ram, Vidya (2015-11-02). • Sachitanand, Rahul (2015-04-05). • Russel, Jon (2012-10-23). • Shu, Catherine (2014-05-08). • Shu, Catherine (2015-03-30). • • • Sachdeva, Sujata (2015-08-04). • External links [ ] •

LimeRoad is an operator of an online marketplace intended to focus on a diverse range of clothing, footwear and bags. It also provides accessories, home and decor products, and kitchen products, as well as designer and branded products. The Company offers free shipping of purchased products according to the time and date scheduled by clients. In addition, it distributes its products through a mobile application. Type Private Status Active Founded 2012 HQ New Delhi, IN | Website Cybersecurity rating

The LimeRoad Mobile Shopping App promises you shopping that makes you happy. Light, super fast and easy to use it is the only App in the country that is designed to facilitate online shopping for women. With style updates every 30 seconds, it brings to users 2,00,000+ unique products & looks of which 80% are exclusive and not available anywhere else. Shop summer dresses, statement accessories, gorgeous bags, quirky accents for your home & lots more at extremely affordable prices. LimeRoad is an ideal place for the active online shopping community with a large collection of stylish dresses, tops, accessories, and home & lifestyle products. With the mobile shopping application, LimeRoad extends a world class shopping experience to all fashionable women of India who want to discover unique products, who want to have an exquisite wardrobe of dresses, or ethnic clothes and for all style conscious women who believe in holding large collection of handbags and footwear. The best feature of LimeRoad is the discovery of unique products that are not available on any of the other shopping sites such as Myntra, Jabong, Snapdeal or even Flipkart. LimeRoad is about finding beautiful products at affordable prices. Look out for seasonal sales, and surprise discounts from brands. There is an easy 30 day return policy, so there is nothing to stop you from checking out the best online shopping app for women. OTHER FEATURES: - Go to the “What’s Hot” to discover new products, scrapbooks &...

Dopamine is a neurotransmitter that triggers the brain’s reward and pleasure centres. Now, what does a term that’s straight out of a psychology or neurology textbook have anything to do with online fashion retail, you ask? Well, if LimeRoad founder Suchi Mukherjee is to be believed, everything. “I’ve always believed that we’re in the business of dopamine. We spend a lot of time thinking what about which products make customers happy and how,” said Suchi Mukherjee, CEO and founder of LimeRoad, a well-known name in the online fashion retail space in India. The e-commerce industry in India has been hotting up in the past couple of years. The country just witnessed the largest e-commerce deal in the world with Walmart buying Flipkart for $16 billion. Flipkart itself has been ramping up its fashion vertical, which crossed the $1 billion sales mark in FY18. The company says it expects that figure to touch $1.7 billion this year. This is over and above what the company’s fashion-focussed arms, Myntra and Jabong, clock in. Myntra (along with Jabong) too seems to be having a good run, clocking in a gross merchandise value (GMV) of $1.2 billion in FY18 with a target of $2.7 billion by the end of the current fiscal. According to industry experts, Flipkart-Myntra-Jabong holds around 65% of India’s fashion market share. However, these ambitious targets and 10-digit sales and GMV figures don’t seem to be threatening a relatively smaller player like LimeRoad. “From day one, we were focus...

The LimeRoad Mobile Shopping App promises you shopping that makes you happy. Light, super fast and easy to use it is the only App in the country that is designed to facilitate online shopping for women. With style updates every 30 seconds, it brings to users 2,00,000+ unique products & looks of which 80% are exclusive and not available anywhere else. Shop summer dresses, statement accessories, gorgeous bags, quirky accents for your home & lots more at extremely affordable prices. LimeRoad is an ideal place for the active online shopping community with a large collection of stylish dresses, tops, accessories, and home & lifestyle products. With the mobile shopping application, LimeRoad extends a world class shopping experience to all fashionable women of India who want to discover unique products, who want to have an exquisite wardrobe of dresses, or ethnic clothes and for all style conscious women who believe in holding large collection of handbags and footwear. The best feature of LimeRoad is the discovery of unique products that are not available on any of the other shopping sites such as Myntra, Jabong, Snapdeal or even Flipkart. LimeRoad is about finding beautiful products at affordable prices. Look out for seasonal sales, and surprise discounts from brands. There is an easy 30 day return policy, so there is nothing to stop you from checking out the best online shopping app for women. OTHER FEATURES: - Go to the “What’s Hot” to discover new products, scrapbooks &...

Type of site ( Availablein Areaserved India Suchi Mukherjee, Ankush Mehra CEO Suchi Mukherjee A M Marketplaces Pvt Ltd URL .limeroad .com Commercial no Registration Required Launched 2012 Currentstatus Active Limeroad is an Indian It is India's first women's Background [ ] Limeroad was founded in 2012 by Suchi Mukherjee, Manish Saksena and Ankush Mehra as a fashion marketplace for women. The company raised US$5 million Series A round of funding from In 2016, Limeroad came into partnership with the Limeroad competes with e-commerce companies such as Awards [ ] Year Award(s) Awarding organisation Result Ref. 2015 Coolest Start-up of the year Won 2015 Infocom Woman of the Year - Digital Business Won 2016 Unicorn Start-up Award Won 2017 ET Startup Award Nominated See also [ ] • • • References [ ] • ^ a b • Anand, Shelly (2016-04-18). • ^ a b Chopra, Arushi (2016-11-17). • Sangwan, Sujata (2017-03-07). • Singh, Priyanka (2013-05-23). • Mukherjee, Jui (2018-06-17). • • ^ a b Chengappa, Sangeetha (2018-01-20). • Chaudhary, Apurva (2013-09-27). • ^ a b Khan, Taslima (2015-06-21). • • Ram, Vidya (2015-11-02). • Sachitanand, Rahul (2015-04-05). • Russel, Jon (2012-10-23). • Shu, Catherine (2014-05-08). • Shu, Catherine (2015-03-30). • • • Sachdeva, Sujata (2015-08-04). • External links [ ] •

LimeRoad is an operator of an online marketplace intended to focus on a diverse range of clothing, footwear and bags. It also provides accessories, home and decor products, and kitchen products, as well as designer and branded products. The Company offers free shipping of purchased products according to the time and date scheduled by clients. In addition, it distributes its products through a mobile application. Type Private Status Active Founded 2012 HQ New Delhi, IN | Website Cybersecurity rating

Dopamine is a neurotransmitter that triggers the brain’s reward and pleasure centres. Now, what does a term that’s straight out of a psychology or neurology textbook have anything to do with online fashion retail, you ask? Well, if LimeRoad founder Suchi Mukherjee is to be believed, everything. “I’ve always believed that we’re in the business of dopamine. We spend a lot of time thinking what about which products make customers happy and how,” said Suchi Mukherjee, CEO and founder of LimeRoad, a well-known name in the online fashion retail space in India. The e-commerce industry in India has been hotting up in the past couple of years. The country just witnessed the largest e-commerce deal in the world with Walmart buying Flipkart for $16 billion. Flipkart itself has been ramping up its fashion vertical, which crossed the $1 billion sales mark in FY18. The company says it expects that figure to touch $1.7 billion this year. This is over and above what the company’s fashion-focussed arms, Myntra and Jabong, clock in. Myntra (along with Jabong) too seems to be having a good run, clocking in a gross merchandise value (GMV) of $1.2 billion in FY18 with a target of $2.7 billion by the end of the current fiscal. According to industry experts, Flipkart-Myntra-Jabong holds around 65% of India’s fashion market share. However, these ambitious targets and 10-digit sales and GMV figures don’t seem to be threatening a relatively smaller player like LimeRoad. “From day one, we were focus...