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Syed M Tanvir, Director, Pacific Jeans From a small garment factory 33 years back, Pacific Jeans has come a long, long way to be counted as Bangladesh’s top premium jeans manufacturer with annual turnover of around US $ 400 million, producing over 36 million pairs of jeans yearly from its five integrated set-ups and employing a workforce of 28,000 people. Apparel Online caught up with the dynamic & young Director of Pacific Jeans, Syed M Tanvir, to know his take on the denim industry of Bangladesh and Pacific’s endeavours to remain the innovator and trendsetter as it is in denim manufacturing, and various other issues. Humble beginning, led by a visionary Pacific Jeans owes its existence to NZN Fashion Ltd., started in 1984 by Tanvir’s father M. Nasir Uddin (Chairman of Pacific Jeans) with only 500 people to stitch and ship unwashed jeans for an Italian brand as there was no denim laundry in the country then. Subsequently in 1986, Nasir established the first denim laundry in Bangladesh. “He has focused on what he wanted to do and believes in continuously adding value to the three Ps – Product, Process and People, to stand out from the crowd. Since the start of denim revolution, we were always the first to start anything related to jeans manufacturing, be it new technologies, processes or product innovation/development, to deliver the best,” maintains Tanvir about his father and Pacific’s goals as the market leader. In 1994, Nasir set up Pacific Jeans in Chittagong Export P...

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