The first spot on a google page gets ... of the clicks

• 1 What is the SERP? • 2 Why is SERP Important? • 3 What is SERP in Digital Marketing? • What is SEO? • What is SEM? • 4 What are SERP Features? • 5 Organic Google SERP Features in 2023 • Rich Answer • Rich Results • Rich Card (Mobile) • Knowledge Card • Knowledge Graph • Knowledge Panel • Local 3-Pack • Image Packs • Videos • Sitelinks • Vertical Search • People Also Ask • Twitter • Top Stories • Featured Snippets • Scholarly Articles • Related Searches • 6 Paid Google SERP Features in 2023 • Google Ads (formerly AdWords) • Google Shopping • 7 Summary: Understanding Google’s SERPs • 8 Want to Learn More? Search engine optimization (SEO) is a crucial part of creating an ecommerce site that gets traffic. But keeping up with the latest changes to search engines is tough . Especially when Google changes every day. What’s more, Google’s ten blue links don’t drive as much organic traffic as they used to. Why? Because of new SERP features. These new SERP features – SERP is shorthand for search engine results page – have improved the experience for users, but they’re also making the game more complicated for businesses. And if you want to win the top spot in the search results, you need to fully understand the rules of the game. In this article, you’ll learn what SERPs, SEO, and SEM are. Plus, you’ll acquire a rock-solid understanding of the many Google SERP features in play in 2023. Buckle up! Start selling online now with Shopify What is the SERP? Short for search engine resul...

Millions of bloggers, businesses, and artists compete wildly for the chance to get on page 1 of Google for keywords relevant to their website. It seems only natural to want to top the charts because how often do people click on the second page? But you might have wondered, “What is a first-page search result actually worth?” Why do people spend so much time and effort on search engine optimization (SEO) just to appear on Google’s first page? Some feel that dedication to SEO is often done on some measure of faith. After all, how often have you reached the first page of organic search for a keyword, only to find it doesn’t deliver the traffic you anticipated? In this guide, you’ll learn the importance of appearing on Google’s first page results. You’ll also learn: Many people aim to get on the first page of Google’s search results. Why? Because appearing on top of the organic results improves visibility and trust, drives website traffic, and increases clickthrough rates (CTR) and conversions. According t o only 0.78% of Google searchers click on the second page. So, even if your most important keywords land you on page 2, that traffic is split unequally across all results on that page. Besides that, Google’s search results are becoming richer — they display While these features benefit searchers by providing better answers to their queries, it also means there’s more competition for traffic. That’s especially true since traffic decreases as you go beyond the first few result...

What are the crucial Google search statistics to know for 2021? With over 6 billion daily searches, Google is considered to be the most popular search engine in the world. Whether you’re someone who wants to optimize a website for search engines or just get the most relevant search results, these statistics promise not to leave anyone indifferent. Let’s get through to some of them! Did you know that “Don’t be evil” was Google’s unofficial slogan? It originated from Google’s code of conduct. They changed their slogan but still keep this as the final line: “And remember… don’t be evil, and if you see something that you think isn’t right – speak up!” Nooglers, Dooglers, or Gayglers, those are some of the names of Google’s 102.000 employees. Seems like they really love their employees to categorize them based on their interests. Ok, let’s hold on here to keep your interests up! With the help of our infographic, you’ll get to know about the most interesting Google search statistics that help to understand the world’s Use this HTML code to share the infographic on your website: Via: Renderforest Google Search Statistics General Search Statistics • Google has a market value of $1 trillion • It has 92.26% of the search engine market share worldwide • • Google receives 2.5 trillion searches per year • Google receives over 80.731 searches per second on any given day • 95.65% share of the global mobile search traffic belongs to Google • Its share of the global desktop/laptop search t...

For many companies getting a high ranking on Google is a top priority. But is this a reasonable goal? Is the investment in SEO resources worth the possibility of achieving a top 3 Google rank for your desired keyword? Good business decisions require some quantified input, so here is an outline of how you might estimate the value of a high Google ranking for your business. The Numbers When you , it's easy to see the lion's share of clicks are going to the highest ranked search results. Different studies have put the traffic share of the first position at , with the second position getting around 15% of share, 9% going to number 3, and steeper dropoffs after number 5. At minimum, 75% of clicks go to the first page of search results. So at first glance, if you rank at number 1 for a search term related to one of your keyword targets that is searched for 1000 times, you can expect around 300 clicks to your site. Search Term Dependent There is a difference between search terms regarding their click-through rate (CTR). Certain search terms are even more skewed towards users clicking on higher ranked positions and neglecting lower ranked results. The following (let’s call them Winner-Takes-All - WTA - searches) have been shown to involve greater importance of higher rankings: • Branded searches, for example “eBay”. • Specific and “navigational” searches, for example “eBay app download”. • Informational search terms also have a slightly higher weight towards top ranking positions,...

When your website appears on the first page of Google search results, you’re far more likely to get clicks. Few people venture to the second page. On desktop, the top of the first page looks something like this: When you scroll to the bottom, you’ll find page numbers or a “More results” button: (On mobile, pages are harder to recognize. Because Google uses infinite scrolling—that is, it automatically loads more results when you reach the bottom.) Google’s first page often includes ads. But there are ample opportunities to rank organically (i.e., for free). Typically, there are seven to 10 organic search results on the first page. Like these: And many search engine results pages (SERPs) have SERP features that display content in different and often easily digestible formats. For example, the “People also ask” box: If you don’t want to pay for exposure, you have to earn your spot. Google ranks organic search results based on five main factors: • Meaning: The intent behind the user’s search • Relevance: How well the content satisfies the user’s intent • Quality: The helpfulness of the content • Usability: The functionality and accessibility of the page • Context: The user’s search settings and history Today, you’ll learn how to get on the first page of Google. Using beginner-friendly SEO techniques. 1. Choose a Target Keyword The target keyword is the search query you want to rank for. When you know what you want to rank for, you can plan how to get your website on Google’s f...

SEO No. 1 Position in Google Gets 33% of Search Traffic [Study] No. 1 Position in Google Gets 33% of Search Traffic [Study] New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1. “While being the number one result on a Google search results page is obviously important, these numbers show just how big of an advantage websites of this type have over any competitors listed below them. The importance of SEO for online business is seemingly quantified by these latest statistics, which, judging by their similarity to those observed as part of the 2010 study, are not likely to change significantly in the near future.” For many, it’ll come as no surprise that the findings also showed a significant drop in traffic from Page 1 to Page 2 results. Page 1 results garnered 92 percent of all traffic from the average search, with traffic dropping off by 95 percent for Page 2. And whether you’re on Page 1 or Page 4, Chitika reports the top position consistently sees more traffic than others on the page. On Pages 2, 3 and 4, traffic dropped by 27 percent, 11.3 percent and 5.4 percent respectively from the first position to second position. For this study, Chitika examined tens of millions of online ad impressions where the user was referred to the page via a Google search. Chitika says that from the ref...

The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study. Sistrix analyzed over 80 million keywords and billions of search results to understand how users engage with SERPs. Average CTR falls sharply after position one, the study finds, with the second and third positions having a 15% and 11% click-through rate respectively. Unsurprisingly, the tenth position in Google has an abysmal 2.5% click-through rate. Beyond that, it’s well known users rarely venture into the second page of search results. What’s less known are the massive differences in clicks between the first ten organic positions. This study aims to further the understanding of CTR within the first page of Google search results. Here are more key findings from the study, with information on what could cause the CTR for position 1 to swing between from 13.7% and 46.9%. Google Search Click-Through Rates It’s particularly important for SEOs to understand how the CTR of Google search results can be impacted After all, many SEOs’ jobs involve ranking content on the first page of Google. More crucial than ranking is driving traffic to those pages. What good is a first page result if no one clicks on it? That’s where this study from Sistrix comes in, as it shows the amount of traffic generated by each position on page one varies wildly. For example, a result in position #2 will generate an average of 3x more clicks than a result in position #6. A result ...

• Get top competitive SEO metrics like DA, top pages and more. • Find traffic-driving keywords with our 1.25 billion+ keyword index. • Explore over 40 trillion links for powerful backlink data. • Uncover valuable insights on your organic search competitors. • See top SEO metrics for free as you browse the web. • Explore all the free SEO tools Moz has to offer. • The #1 most popular introduction to SEO, trusted by millions. • Broaden your knowledge with SEO resources for all skill levels. • Learn modern SEO best practices from industry experts. • Step-by-step guides to search success from the authority on SEO. • Upskill and get certified with on-demand courses & certifications. • Insights & discussions from an SEO community of 500,000+. • Uncover insights to make smarter marketing decisions in less time. • Earn & keep valuable clients with unparalleled data & insights. • Gain a competitive edge in the ever-changing world of search. • Moz was the first & remains the most trusted SEO company. • Explore how Moz drives ROI with a proven track record of success. • Get the scoop on the latest and greatest from Moz. We've all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds: • How much traffic would I actually get if I rank on the first page? • Is it worth my time trying to rank above the fold? • How much more traffic will I get if I rank first in the o...

For many companies getting a high ranking on Google is a top priority. But is this a reasonable goal? Is the investment in SEO resources worth the possibility of achieving a top 3 Google rank for your desired keyword? Good business decisions require some quantified input, so here is an outline of how you might estimate the value of a high Google ranking for your business. The Numbers When you , it's easy to see the lion's share of clicks are going to the highest ranked search results. Different studies have put the traffic share of the first position at , with the second position getting around 15% of share, 9% going to number 3, and steeper dropoffs after number 5. At minimum, 75% of clicks go to the first page of search results. So at first glance, if you rank at number 1 for a search term related to one of your keyword targets that is searched for 1000 times, you can expect around 300 clicks to your site. Search Term Dependent There is a difference between search terms regarding their click-through rate (CTR). Certain search terms are even more skewed towards users clicking on higher ranked positions and neglecting lower ranked results. The following (let’s call them Winner-Takes-All - WTA - searches) have been shown to involve greater importance of higher rankings: • Branded searches, for example “eBay”. • Specific and “navigational” searches, for example “eBay app download”. • Informational search terms also have a slightly higher weight towards top ranking positions,...

Millions of bloggers, businesses, and artists compete wildly for the chance to get on page 1 of Google for keywords relevant to their website. It seems only natural to want to top the charts because how often do people click on the second page? But you might have wondered, “What is a first-page search result actually worth?” Why do people spend so much time and effort on search engine optimization (SEO) just to appear on Google’s first page? Some feel that dedication to SEO is often done on some measure of faith. After all, how often have you reached the first page of organic search for a keyword, only to find it doesn’t deliver the traffic you anticipated? In this guide, you’ll learn the importance of appearing on Google’s first page results. You’ll also learn: Many people aim to get on the first page of Google’s search results. Why? Because appearing on top of the organic results improves visibility and trust, drives website traffic, and increases clickthrough rates (CTR) and conversions. According t o only 0.78% of Google searchers click on the second page. So, even if your most important keywords land you on page 2, that traffic is split unequally across all results on that page. Besides that, Google’s search results are becoming richer — they display While these features benefit searchers by providing better answers to their queries, it also means there’s more competition for traffic. That’s especially true since traffic decreases as you go beyond the first few result...