Which tool helps you measure the success of your website?

Studies show that nearly half of all business owners doesn’t have websites for their business. Given the internet is where most people make their initial inquiries, this means a business without a web presence may as well not exist to the vast majority of the population. Of those small businesses that do have websites (less than half, remember), most are virtual business cards with a few perfunctory details and a phone number or email address. This was good enough in 2001, fifteen years ago, but now, it basically amounts to throwing money away. I can hear the objections already. “Creating a great website requires investment with no clear return!”, “Nobody knows what will be successful online, other avenues are more predictable!” Well, I’m here to tell you that this is simply no longer the case. It’s completely understandable that entrepreneurs and small business owners aren’t going to be experts in web development strategy and implementation. All your passion and energy is going into your Big Idea. I get that. I respect that. But with a little development, an outsourced skeleton crew, a little maintenance and promotion, a website can offer the biggest and best return on investment of any avenue. A business website can be your main source of sales. A business website is capable of pulling in traffic from search engines, online ads and social media, in far greater volumes than any other single resource you have. “But even if I do all that, there’s still no way to tell if it’...

This includes your website. To ensure your site is performing well and delivering conversions, you can deploy website traffic analysis tools to identify key trends, prioritize developing patterns, and streamline your site. So, what does the process of website traffic analysis entail? What benefits does it offer and how does it work? And most importantly, what tools are available to help? Let’s get started. Table of Contents What is website traffic analysis? Website traffic analysis is the process of collecting and interpreting key data points that describe web traffic to and from your site. ( Web traffic is information about every user that visits your site.) While the general rule of thumb is the more traffic, the better, high traffic numbers alone don’t always translate to increased sales or lead generation. Web traffic analysis breaks down data using specific metrics to organize that data and help you understand: • Who’s visiting your site • How long they're on your site • What they’re doing while on your site • Most-likely reasons they leave your site When you're equipped with accurate and immediate website traffic data, it’s possible to develop pattern models that identify potential weak points in your web design and inform ongoing development decisions. The good news is there are a number of resources you can implement to help with your website traffic analysis. Next, let's look at how they work. How do website traffic analysis tools work? Website traffic analysis to...

The success of any website can be done in a number of ways, including looking at the number of page views, the number of unique visitors, the amount of time spent on the site, and the number of pages viewed per session. All of these metrics can give you a good idea of how successful your website is. But do you know Which tool helps you measure the success of your website? Well, in this article we will discuss this in detail. Website Performance Metrics Organic Traffic. A website’s organic traffic can be a good indicator of its performance. This metric measures the number of visitors who come to the site from search engines, such as Google or Bing. If a website has high organic traffic, it means that it is getting a lot of search engine traffic, which can be a good sign of its popularity and relevance. Bounce Rate. A high bounce rate indicates that people are leaving your website after only viewing one page. This could be for a number of reasons, such as not finding what they’re looking for or finding the content unengaging. If you have a high bounce rate, it’s important to investigate the reasons why and try to improve your website accordingly. Average Time on Site. This is the average time spent by users on your site. A high average time on site indicates that users find your site content engaging and are willing to spend time on it. A low average time on site could mean that your content is not relevant to your users or that your site is difficult to navigate. Conversion...

Your website should work as hard as you do for your business. But how do you know that it’s performing the way you need it to? By setting realistic and attainable goals for your website, you can track, measure, and analyze its success while identifying what you can improve as you grow. So before you begin building your site, take some time to think about your website goals, how you want to achieve them, and the tools you’ll need to help measure your success. How to identify your website goals Identifying your website goals begins with aligning your business goals. That’s because a site is about much more than just opening an account with a web hosting company or buying a domain. It’s key to growing your new venture, which is why it’s so important to ensure your website goals and business goals are in lock-step. Some common business goals that can also serve as website goals include: 1. Generate more leads 2. Increase conversions 3. Generate revenue 4. Improve client satisfaction with better communication and ease of access 5. Raise brand awareness among a certain sector 6. Streamline business processes For example, if your accounting firm is transitioning to a fully digital registration process, your website is the main tool you’ll use to send and collect form submissions online. Similarly, if you want to generate more leads for your insurance agency, a website opens up another avenue for potential customers to find you, ask questions, and decide if you’re the right agent ...