Youtube.com/studio

Last year, I launched an Innovation series to But in a lot of ways, we’re just getting started. I’m excited for all the new products and tools that we’ll be rolling out in 2022 - you’ll notice a few highly requested features on this year’s roadmap. Every single one of these updates is based on a lot of discussion and data, as well as feedback from the entire YouTube community. Sometimes, there are unavoidable tradeoffs in our decisions, but we always carefully weigh what’s best for the long-term health and success of our ecosystem. (For more on how we make product decisions, check out my recent YouTube creators are the heart and soul of the platform, and we want them to always be able to fulfill their most ambitious creative goals. To give them every opportunity possible, we’ll continue to invest across our multiple formats: Shorts, Live, and video on demand (VOD). And in the months ahead, we will bring even more engagement and monetization options across all three formats. Short-form content is incredibly popular - YouTube Shorts have now enjoyed over 5T all-time views. Creators and artists of all stripes - from We also launched the YouTube Shorts Fund last year to start rewarding creators for their work. While this was just a first step, we’re already helping a new generation of creative entrepreneurs. In fact, over 40 percent of creators who got a check from the Fund last year weren’t previously monetizing their content on YouTube. In the coming months, we’ll start to t...