Google ads

analytics • Analytics 360 Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences. • Optimize 360 Test variations of your sites and apps with advanced tools for enterprise marketers. • Tag Manager 360 Manage all your tags in one place for a smarter, simpler way to oversee your marketing. • clock icon Respond in real time. Give your search campaigns an edge with up-to-the-minute data and Google’s bid automation. • restart icon Build connected campaigns. Get a clear view of how your search ads are affecting your marketing across all digital channels — all in one place. • checklist icon Make better business decisions. Understand the customer journey and make more informed decisions with robust reporting features, attribution tools, and third-party solutions. Search Ads 360 provides our teams with the technology and the support we needed to manage awareness campaigns with real-time performance KPIs. And with increased success with flexible bid automation, we will continue to implement this approach across other brands. James Douglas, Head of Media, Reprise • analytics icon Analytics 360 Tap into data from Analytics 360 to power your search campaigns, bid strategies, rules, and more. See your Floodlight Conversions alongside Analytics 360 metrics and use non-last click attribution models based on Analytics 360 activity columns. • display-video-360 icon Display & Video 360 Use a single set of Floodlight tags to measure deduplicate...

Google Ads Display Learn how to manage and optimize visual ad campaigns that get your ad in front of the audience you want to reach with the right message to build awareness and drive action. Review strategies for automated bidding. Increase reach and track performance with Google Display Audiences and Performance Planner. Shopping ads Grow your business by connecting your products with shoppers across their purchase journey. Learn best practices for campaigns that promote online and local inventory to help boost traffic to your website or local store. Discover how Smart Shopping campaigns can help you maximize conversions and expand your reach.

Getting the most out of every advertising dollar spent is an important part of using Google Ads for most advertisers. Here are sometips for effective advertising with Google Ads from Google Ads Community Experts. Focus on your advertising goals Before building your Ads campaign, decide what your Allocate budget based on performance If you’re managing several campaigns, be sure to assign more budget to campaigns that perform better and are helping you reach your business goals and less budget to those that you’re using to experiment or that generate lower ROI. Understand your audience Creating effective ads can often demand your time to really consider the people who you hope will see and respond to your ads. Think about their specific needs and the questions they might have, and address their questions and needs with your product information, ad text, and other assets. Here are ad creation best practices for Use location targeting when applicable Use the Prevent overexposure to your ads Use Target for relevance Content targeting, such as use of Observe to optimize Take advantage of the Simplify Try to consolidate campaigns of the same campaign type, when possible, so that you have fewer campaigns to manage and monitor and organize your campaigns for optimal budget allocation. Use campaign types strategically But consider using different campaign types if showing a variety of ad types in various places can help you meet your business goal(s). Bid with purpose Use Smart ...

Show up when people search for what you offer Google is where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Start now Terms and conditions for this offer: • Offer available only while supplies last. • Offer available only to advertisers which are new to Google Ads, with a billing address in Nigeria. One promotional offer per advertiser. • To activate this offer: Click on the button or link associated with this offer for it to be automatically applied to your first Google Ads account. The promotional offer must be applied to your first Google Ads account within 14 days of your first ad impression being served. • The promotional offer will only be applied to your account if a payment profile and a valid payment method is added during the initial signup process. • To earn the Google Ads credit: After the promotional offer is applied to your Google Ads account, your advertising campaigns must accrue costs of at least USD 300 (excluding any taxes or applicable fees) within 60 days. Making a payment of USD 300 is not sufficient. The tracking of advertising costs towards USD 300 begins after the promotional offer is applied. • Once step 5 is completed, provided all eligibility checks are met, the credit will typically be applied within 35 days to the Billing Summary of y...

Did you know that there are 5 ways to advertise your business on Google for free? When we talk about ‘advertising’ and ‘Google’ most people think of Google Ads but as you’ll see below there are other ways to promote your business on Google, without paying. It’s the same methods we’ve used to grow the Google traffic of this website to more than 400K users per month and drive thousands of visitors to our client’s businesses. In this guide, you’ll learn how to increase your site’s visibility on Google, without spending any money on advertising. How to Promote my Business on Google For Free These are the 5 most effective methods to advertise on Google: • • • • • 1. Achieve high rankings in organic search The first way to get free exposure on Google is to rank high on the organic search results for keywords besides your brand name. When you build a website and publish it online, Google will soon index it and show it high in the results when users search for your brand name or website URL. While this is one way to get free traffic from Google, it’s not enough. What you want is to appear in the top five positions of the Google search results for search terms related to your products or services. The way to do this is through a process called Search Engine Optimation or SEO in short. SEO will help you optimize your website for Google so that it will show up in the search results for the keywords that matter to your business. Before we go deeper into what is SEO let’s see why it is...

So you’ve got your Google Ads campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you’ve got conversion tracking installed, you won’t be able to see how many of those clicks are actually resulting in sales. So how do you track conversions in Google Ads? What even is a conversion? Luckily, I’ll be answering all of that and more in this one easy breakdown. No matter if you’re looking to reset tracking for a current account or totally starting fresh, this post will cover everything you need to be a Google Ads conversion tracking pro. Table of contents • • • • • • Why track conversions in Google Ads? Your Google Ads conversion tracking can make or break your account. If you don’t know what’s working and what’s not, how can you make improvements? Conversion tracking allows you to see which ads are driving the most conversions. With this information, you can make adjustments to your keywords, In short, conversion tracking empowers you to maximize profits and How do I track conversions in Google Ads? In order to track conversions in Google Ads, you need to define your conversion, install the proper tracking tag, and choose an attribution model. Of course, if it were that simple, we wouldn’t need an entire blog post for it. We’re going to get into the step-by-step instructions for this shortly, but before we do, let’s unpack what each of those terms means so you can get a full picture of what this all means ...